The IWSR Global Premium Report 2012
Report description
The global premium-and-above (US$20+) Champagne and spirits market grew by more than 52m nine-litre cases between 2001 and 2011, and the market almost tripled in value as it grew from a US$26bn industry in 2001 to a US$72bn industry by 2011. The global financial crisis caused a brief blip in the market’s growth, but the increasing thirst for top-end products has not yet abated. The premium-and-above market continues to grow, reaching almost 137m cases in 2011. The premium market (US$20-30) alone grew by over 5m cases in 2011 to reach a total of 97.5m cases, and rose in value by almost US$4bn, bringing the market’s total value to US$35.9bn, according to the IWSR Global Premium-Plus Report 2012.
This report is an in-depth analysis of the premium-and-above Champagne and spirits market. The report contains analysis by quality segment (premium, super-premium, ultra-premium and prestige), as well as an overview of the top premium-and-above brand owners and individual category analysis. The report highlights and explains key trends across the market and provides background information to the data. This report is based on data from the IWSR’s global database, which covers 134 domestic markets, combined with the IWSR’s duty free/travel retail database.
The average retail price of quality segments (US$):
- Premium: US$20-30
- Super-Premium: US$30-50
- Ultra-Premium: US$50-100
- Prestige: US$100+
Table of contents
- The IWSR Premium Report - Report information
- Global Premium-and-above Market Overview
- Chart: Map showing global premium-and-above consumption
- Chart: Market growth by quality segment
- Chart: Category market share (volume)
- Chart: Category market share (value)
- Chart: Top 5 premium-and-above categories
- Table: Top 10 premium-and-above companies
- Chart: Top premium-and-above markets
- Chart: Top premium-and-above brands
- Guide to Key Whisk(e)y and Cognac Brands by Quality
- Top 5 Premium-and-above Countries
- Table: Top 5 premium-and-above countries
- Table: US premium-and-above market by category
- Table: China premium-and-above market by category
- Table: Duty Free/Travel Retail premium-and-above market by category
- Table: France premium-and-above market by category
- Table: UK premium-and-above market by category
- Table: Premium-and-above market data
- The Premium Market
- Chart: Map showing global premium consumption
- Chart: Top 5 premium categories
- Chart: Category market share (volume)
- Chart: Premium market by category
- Table: Premium market by region
- Chart: Top 10 premium companies
- Table: Top 10 premium brands
- Table: Premium market data
- The Super-Premium Market
- Chart: Map showing global super-premium consumption
- Chart: Top 5 super-premium categories
- Chart: Category market share (volume)
- Table: Super-premium market by region
- Chart: Top 10 super-premium companies
- Table: Top 10 super-premium brands
- Table: Super-premium market data
- The Ultra-Premium Market
- Chart: Map showing global ultra-premium consumption
- Chart: Top 5 ultra-premium categories
- Chart: Category market share (volume)
- Table: Ultra-premium market by region
- Chart: Top 10 ultra-premium companies
- Table: Top 10 ultra-premium brands
- Table: Ultra-premium market data
- The Prestige Market
- Chart: Map showing global prestige consumption
- Chart: Prestige category growth
- Chart: Top 10 prestige companies
- Table: Top 10 prestige brands
- Table: Prestige market data
- Top Premium-and-above Companies
- Chart: Top premium-and-above company quality mix (volume)
- Table: Top premium-and-above companies (volume)
- 1.Diageo
- Chart: Premium-and-above value growth
- Chart: Top premium-and-above brands
- Chart: Top markets by volume
- 2.Pernod Ricard
- Chart: Premium-and-above value growth
- Chart: Top premium-and-above brands
- Chart: Top markets by volume
- 3.Brown-Forman
- Chart: Premium-and-above value growth
- Chart: Top premium-and-above brands
- Chart: Top markets by volume
- 4.LVMH
- Chart: Premium-and-above value growth
- Chart: Top premium-and-above brands
- Chart: Top markets by volume
- 5.Bacardi-Martini
- Chart: Premium-and-above value growth
- Chart: Top premium-and-above brands
- Chart: Top markets by volume
- 6.Beam
- Chart: Premium-and-above value growth
- Chart: Top premium-and-above brands
- Chart: Top markets by volume
- 7.Rémy Cointreau
- Chart: Premium-and-above value growth
- Chart: Top premium-and-above brands
- Chart: Top markets by volume
- Champagne
- Chart: Champagne market by quality segment
- Chart: Top 10 growth markets
- Chart: Premium-and-above Champagne companies
- Table: Top 10 premium-and-above Champagne brands
- Table: Premium-and-above Champagne market data
- Scotch Whisky
- Chart: Scotch market by quality segment
- Chart: Top 10 growth markets
- Chart: Premium-and-above Scotch companies
- Table: Top 10 premium-and-above Scotch brands
- Table: Premium-and-above Scotch market data
- US Whiskey
- Chart: US whiskey market by quality segment
- Chart: Top 10 growth markets
- Chart: Premium-and-above US whiskey companies
- Table: Top 10 premium-and-above US whiskey brands
- Table: Premium-and-above US whiskey market data
- Other Whisky (Canadian, Irish & National)
- Chart: Other whisky category market growth
- Table: Top 10 premium-and-above other whisky brands
- Canadian Whisky
- Chart: Top Canadian whisky companies
- Chart: Canadian whisky category by quality
- Table: Canadian whisky market data
- National Whisky
- Chart: Top national whisky companies
- Chart: National whisky category by quality
- Table: National whisky market data
- Irish Whiskey
- Chart: Top Irish whiskey companies
- Chart: Irish whiskey category by quality
- Table: Irish whiskey market data
- Table: Premium-and-above other whisky market data
- Gin/Genever
- Chart: Gin/genever market by quality segment
- Chart: Top 10 growth markets
- Chart: Premium-and-above gin/genever companies
- Table: Top 10 premium-and-above gin/genever brands
- Table: Premium-and-above gin/genever market data
- Vodka
- Chart: Vodka market by quality segment
- Chart: Top 10 growth markets
- Chart: Premium-and-above vodka companies
- Table: Top 10 premium-and-above vodka brands
- Table: Premium-and-above vodka market data
- Tequila
- Chart: Tequila market by quality segment
- Chart: Top 10 growth markets
- Chart: Premium-and-above tequila companies
- Table: Top 10 premium-and-above tequila brands
- Table: Premium-and-above tequila market data
- Rum
- Chart: Rum market by quality segment
- Chart: Top 10 growth markets
- Chart: Premium-and-above rum companies
- Table: Top 10 premium-and-above rum brands
- Table: Premium-and-above rum market data
- Cognac
- Chart: Cognac market by quality segment
- Chart: Top 10 growth markets
- Chart: Premium-and-above Cognac companies
- Table: Top 10 premium-and-above Cognac brands
- Table: Premium-and-above Cognac market data
- National Brandy
- Chart: National brandy market by quality segment
- Chart: Top 10 growth markets
- Chart: Premium-and-above national brandy companies
- Table: Top 10 premium-and-above national brandy brands
- Table: Premium-and-above national brandy market data
- Flavoured Spirits
- Chart: Premium-and-above flavoured spirits market by category
- Chart: Top 10 growth markets
- Table: Premium-and-above flavoured spirits by category
- Chart: Premium-and-above flavoured spirits companies
- Table: Top 10 premium-and-above US whiskey brands
- Table: Premium-and-above flavoured spirits market data
- Baijiu
- Chart: Baijiu market by quality segment
- Table: Baijiu vs imported spirits in China
- Table: Top 5 baijiu brands - 2010
- Cachaça
- Chart: Cachaça market by quality segment
- Table: Top premium-and-above cachaça brands
Related research categories
By market: Global
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