The IWSR Forecast Report 2010 - Trend Forecasts to 2015 (Global summary)

The IWSR’s Forecast Report 2010-2015 – Global Summary is taken from The IWSR’s Forecast Report 2010-2015, which analyses current and future trends for all wine and spirits categories, RTDs and beer.

The global summary includes regional overviews (Europe, the CIS, Asia-Pacific, North America and South America) by category and quality. The report also includes category overviews analysed by region, leading markets, sub-categories and quality (super-premium, premium, standard and value).

Each section includes data tables, charts and graphs, as well as a written summary with insight into the key trends.

Some key findings from the report:

India and China are expected to be the two fastest-growing markets for spirits globally.  India will overtake Russia to become the second-largest spirits market globally in 2013, at least on registered taxed sales.
 

The US is predicted to be the third fastest-growing market worldwide until 2015; the vodka market alone is likely to gain over 12m cases.
 

Whisk(e)y is expected to see the highest increase in percentage terms, gaining around 100m cases over the next five years. France is forecast to show the strongest volume growth in Scotch over the next five years.
 

Consumption of vodka in Germany is expected to outgrow that in the UK, while India is likely to overtake both Germany and the UK to become one of the top five markets for vodka worldwide by 2015.
 

The vodka market in the US continues to develop well and growth is expected to be strong in the future. By 2015, more than every third bottle (35.1%) of spirits sold in the US will be vodka.
 

In spirits generally, the super-premium-and-above price segments are likely to see the highest increases in percentage terms, as consumers will be more confident and able to trade up once again.
 

 Why purchase The IWSR’s Forecast Report 2010-2015 – Global Summary

Find out which markets will recover the fastest and furthest.
Discover which categories will grow the fastest over the next five years and which will decline.
Identify factors driving future trends.
Gain insight into the future development of premium spirits.

Table of contents

Introduction
 
Europe

Europe Summary – Share by Category:
Europe Summary – Wines by Category:
Europe Summary – Spirits by Category:
Europe Summary – Spirits by Quality:

The CIS

CIS Summary – Share by Category:
CIS Summary – Wines by Category:
CIS Summary – Spirits by Category:
CIS Summary – Spirits by Quality:

Asia-Pacific

Asia-Pacific Summary – Share by Category:
Asia-Pacific Summary – Wines by Category:
Asia-Pacific Summary – Spirits by Category:
Asia-Pacific Summary – Spirits by Quality:

North America

North America Summary – Share by Category:
North America Summary – Wines by Category:
North America Summary – Spirits by Category:
North America Summary – Spirits by Quality:

South America

South America Summary – Share by Category:
South America Summary – Wines by Category:
South America Summary – Spirits by Category:
South America Summary – Spirits by Quality:

Spirits

Spirits – Summary by Region:
Spirits – Leading Markets:
Spirits – Consumption Per Capita (Litres per Adult):
Spirits – Leading Growth Markets – 2009 to 2015:
Spirits – Major Declining Markets – 2009 to 2015:
Spirits – Share by Category:
Spirits – Share by Quality:
Spirits – Share by Quality (Excluding Low-Price and Value Products):
Spirits – Top 10 Markets (Premium-and-Above):
Spirits – Top 5 Fastest Growth Markets (Premium-and-Above):

Wine

Global Wine – Summary by Region:
Global Wine – Leading Markets:
Wines – Consumption Per Capita (Litres per Adult):
Global Wine – Leading Growth Markets – 2009 to 2015:
Global Wine – Major Declining Markets – 2009 to 2015:
Global Wine – Share by Category:

RTDs

RTDs – Summary by Region:
RTDs – Leading Markets:
RTDs – Leading Growth Markets – 2009 to 2015:
RTDs – Major Declining Markets – 2009 to 2015:

Beer

Beer – Summary by Region – 000s HL:
Beer – Leading Markets – 000s HL:
Beer – Consumption Per Capita (Litres per Adult):
Beer – Leading Growth Markets – 2009 to 2015 – 000s HL:
Beer – Major Declining Markets – 2009 to 2015:

Whisky

Whisky – Summary by Region:
Whisky – Leading Markets:
Whisky – Leading Growth Markets – 2009 to 2015:
Whisky – Major Declining Markets – 2009 to 2015:
Whisky – Share by Category:
Whisky – Share by Quality:
Whisky – Share by Quality (Excluding Low-Price and Value Brands):

Scotch Whisky

Scotch – Summary by Region:
Scotch – Leading Markets:
Scotch – Leading Growth Markets – 2009 to 2015:
Scotch – Major Declining Markets – 2009 to 2015:
Scotch – Share by Category:
Scotch – Share by Quality:

US Whiskey

US Whiskey – Summary by Region:
US Whiskey – Leading Markets:
US Whiskey – Leading Growth Markets – 2009 to 2015:
US Whiskey – Major Declining Markets – 2009 to 2015:
US Whiskey – Share by Quality:

Gin/Genever

Gin/Genever – Summary by Region:
Gin/Genever – Leading Markets:
Gin/Genever – Leading Growth Markets – 2009 to 2015:
Gin/Genever – Major Declining Markets – 2009 to 2015:
Gin/Genever – Share by Category:
Gin/Genever – Share by Quality:

Vodka

Vodka – Summary by Region:
Vodka – Leading Markets:
Vodka – Leading Growth Markets – 2009 to 2015:
Vodka – Major Declining Markets – 2009 to 2015:
Vodka – Share by Category:
Vodka – Share by Quality:
Vodka – Share by Quality (Excluding Low-Price and Value Brands):

Tequila

Tequila – Summary by Region:
Tequila – Leading Markets:
Tequila – Leading Growth Markets – 2009 to 2015:
Tequila – Major Declining Markets – 2009 to 2015:
Tequila – Share by Category:
Tequila – Share by Quality:

Rum

Rum – Summary by Region:
Rum – Leading Markets:
Rum – Leading Growth Markets – 2009 to 2015:
Rum – Major Declining Markets – 2009 to 2015:
Rum – Share by Category:
Rum – Share by Quality:
Rum – Share by Quality (Excluding Low-Price and Value Brands):

Brandy

Brandy – Summary by Region:
Brandy – Leading Markets:
Brandy – Leading Growth Markets – 2009 to 2015:
Brandy – Major Declining Markets – 2009 to 2015:
Brandy – Share by Category:
Brandy – Share by Quality:
Brandy – Share by Quality (Excluding Low-Price and Value Brands):

Cognac/Armagnac

Cognac/Armagnac – Leading Markets:
Cognac/Armagnac – Leading Growth Markets – 2009 to 2015:
Cognac/Armagnac – Major Declining Markets – 2009 to 2015:
Cognac/Armagnac – Share by Category:
Cognac/Armagnac – Share by Quality:

Flavoured Spirits

Flavoured Spirits – Summary by Region:
Flavoured Spirits – Leading Markets:
Flavoured Spirits – Leading Growth Markets – 2009 to 2015:
Flavoured Spirits – Major Declining Markets – 2009 to 2015:
Flavoured Spirits – Share by Category:
Flavoured Spirits – Share by Quality:

Liqueurs

Liqueurs – Summary by Region:
Liqueurs – Leading Markets:
Liqueurs – Leading Growth Markets – 2009 to 2015:
Liqueurs – Major Declining Markets – 2009 to 2015:
Liqueurs – Share by Category:
Liqueurs – Share by Quality:

Bitters/Spirit Aperitifs

Bitters/Spirit Aperitifs – Summary by Region:
Bitters/Spirit Aperitifs – Leading Markets:
Bitters/Spirit Aperitifs – Leading Growth Markets – 2009 to 2015:
Bitters/Spirit Aperitifs – Major Declining Markets – 2009 to 2015:
Bitters/Spirit Aperitifs – Share by Quality:

Still Light Wine

Still Light Wine – Summary by Region:
Still Light Wine – Leading Markets:
Still Light Wine – Leading Growth Markets – 2009 to 2015:
Still Light Wine – Major Declining Markets – 2009 to 2015:

Sparkling Wines

Sparkling Wines – Summary by Region:
Sparkling Wines – Leading Markets:
Sparkling Wines – Leading Growth Markets – 2009 to 2015:
Sparkling Wines – Major Declining Markets – 2009 to 2015:
Sparkling Wines – Share by Category:
Sparkling Wines – Share by Quality:

Fortified Wine

Fortified Wine – Summary by Region:
Fortified Wine – Leading Markets:
Fortified Wine – Leading Growth Markets – 2009 to 2015:
Fortified Wine – Major Declining Markets – 2009 to 2015:
Fortified Wine – Share by Category:

Light Aperitifs

Light Aperitifs – Summary by Region:
Light Aperitifs – Leading Markets:
Light Aperitifs – Leading Growth Markets – 2009 to 2015:
Light Aperitifs – Major Declining Markets – 2009 to 2015:
Light Aperitifs – Share by Category:

Related research categories

By sector: Spirits

By market: Global