The IWSR Forecast Report 2010 - Trend Forecasts to 2015 (Full Report)

Based on The IWSR's experience of local markets, The IWSR's Forecast Report 2010-2015 analyses current and future trends for all wine and spirits categories. The report covers 54 countries and includes detailed explanations as to why and how trends have been forecast and what factors are currently important in the market. The report also features a detailed global summary, including global category totals and an analysis of all quality segments (super-premium, premium, standard and value).

Some key findings from the report:
* India and China are expected to be the two fastest-growing markets for spirits globally. India will overtake Russia to become the second-largest spirits market globally in 2013, at least on registered taxed sales.
* The US is predicted to be the third fastest-growing market worldwide until 2015; the vodka market alone is likely to gain over 12m cases.
* Whisk(e)y is expected to see the highest increase in percentage terms, gaining around 100m cases over the next five years. France is forecast to show the strongest volume growth in Scotch over the next five years.
* Consumption of vodka in Germany is expected to outgrow that in the UK, while India is likely to overtake both Germany and the UK to become one of the top five markets for vodka worldwide by 2015
* The vodka market in the US continues to develop well and growth is expected to be strong in the future. By 2015, more than every third bottle (35.1%) of spirits sold in the US will be vodka.
* In spirits generally, the super-premium-and-above price segments are likely to see the highest increases in percentage terms, as consumers will be more confident and able to trade up once again.

Why purchase The IWSR's Forecast Report 2010-2015?
* Find out which markets will recover the fastest and furthest.
* Discover which categories will grow the fastest over the next five years and which will decline.
* Identify factors driving future trends.
* Gain insight into the future development of premium spirits.

Table of contents

Global summary

Introduction

Europe
* Europe Summary - Share by Category:
* Europe Summary - Wines by Category:
* Europe Summary - Spirits by Category:
* Europe Summary - Spirits by Quality:

CIS
* CIS Summary - Share by Category:
* CIS Summary - Wines by Category:
* CIS Summary - Spirits by Category:
* CIS Summary - Spirits by Quality:

Asia-Pacific
* Asia-Pacific Summary - Share by Category:
* Asia-Pacific Summary - Wines by Category:
* Asia-Pacific Summary - Spirits by Category:
* Asia-Pacific Summary - Spirits by Quality:

North America
* North America Summary - Share by Category:
* North America Summary - Wines by Category:
* North America Summary - Spirits by Category:
* North America Summary - Spirits by Quality:

South America
* South America Summary - Share by Category:
* South America Summary - Wines by Category:
* South America Summary - Spirits by Category:
* South America Summary - Spirits by Quality:

Spirits
* Spirits - Summary by Region:
* Spirits - Leading Markets:
* Spirits - Consumption Per Capita (Litres per Adult):
* Spirits - Leading Growth Markets - 2009 to 2015:
* Spirits - Major Declining Markets - 2009 to 2015:
* Spirits - Share by Category:
* Spirits - Share by Quality:
* Spirits - Share by Quality (Excluding Low-Price and Value Products):
* Spirits - Top 10 Markets (Premium-and-Above):
* Spirits - Top 5 Fastest Growth Markets (Premium-and-Above):

Wine
* Global Wine - Summary by Region:
* Global Wine - Leading Markets:
* Wines - Consumption Per Capita (Litres per Adult):
* Global Wine - Leading Growth Markets - 2009 to 2015:
* Global Wine - Major Declining Markets - 2009 to 2015:
* Global Wine - Share by Category:

RTDs
* RTD - Summary by Region:
* RTDs - Leading Markets:
* RTDs - Leading Growth Markets - 2009 to 2015:
* RTDs - Major Declining Markets - 2009 to 2015:

Beer
* Beer - Summary by Region - 000s HL:
* Beer - Leading Markets - 000HL:
* Beer - Consumption Per Capita (Litres per Adult):
* Beer - Leading Growth Markets - 2009 to 2015 - 000s HL:
* Beer - Major Declining Markets - 2009 to 2015:

Whisky
* Whisky - Summary by Region:
* Whisky - Leading Markets:
* Whisky - Leading Growth Markets - 2009 to 2015:
* Whisky - Major Declining Markets - 2009 to 2015:
* Whisky - Share by Category:
* Whisky - Share by Quality:
* Whisky - Share by Quality (Excluding Low-Price and Value Brands):

Scotch Whisky
* Scotch - Summary by Region:
* Scotch - Leading Markets:
* Scotch - Leading Growth Markets - 2009 to 2015:
* Scotch - Major Declining Markets - 2009 to 2015:
* Scotch - Share by Category:
* Scotch - Share by Quality:

US Whiskey
* US Whiskey - Summary by Region:
* US Whiskey - Leading Markets:
* US Whiskey - Leading Growth Markets - 2009 to 2015:
* US Whiskey - Major Declining Markets - 2009 to 2015:
* US Whiskey - Share by Quality:

Gin / Genever
* Gin / Genever - Summary by Region:
* Gin / Genever - Leading Markets:
* Gin / Genever - Leading Growth Markets - 2009 to 2015:
* Gin / Genever - Major Declining Markets - 2009 to 2015:
* Gin / Genever - Share by Category:
* Gin / Genever - Share by Quality:

Vodka
* Vodka - Summary by Region:
* Vodka - Leading Markets:
* Vodka - Leading Growth Markets - 2009 to 2015:
* Vodka - Major Declining Markets - 2009 to 2015:
* Vodka - Share by Category:
* Vodka - Share by Quality:
* Vodka - Share by Quality (Excl. Low-Price and Value):

Tequila
* Tequila - Summary by Region:
* Tequila - Leading Markets:
* Tequila - Leading Growth Markets - 2009 to 2015:
* Tequila - Major Declining Markets - 2009 to 2015:
* Tequila - Share by Category:
* Tequila - Share by Quality:

Rum
* Rum - Summary by Region:
* Rum - Leading Markets:
* Rum - Leading Growth Markets - 2009 to 2015:
* Rum - Major Declining Markets - 2009 to 2015:
* Rum - Share by Category:
* Rum - Share by Quality:
* Rum - Share by Quality (Excluding Low-Price and Value Brands):

Brandy
* Brandy - Summary by Region:
* Brandy - Leading Markets:
* Brandy - Leading Growth Markets - 2009 to 2015:
* Brandy - Major Declining Markets - 2009 to 2015:
* Brandy - Share by Category:
* Brandy - Share by Quality:
* Brandy - Share by Quality (Excluding Low-Price and Value Brands):

Cognac / Armagnac
* Cognac / Armagnac - Leading Markets:
* Cognac / Armagnac - Leading Growth Markets - 2009 to 2015:
* Cognac / Armagnac - Major Declining Markets - 2009 to 2015:
* Cognac / Armagnac - Share by Category:
* Cognac / Armagnac - Share by Quality:

Flavoured Spirits
* Flavoured Spirits - Summary by Region:
* Flavoured Spirits - Leading Markets:
* Flavoured Spirits - Leading Growth Markets - 2009 to 2015:
* Flavoured Spirits - Major Declining Markets - 2009 to 2015:
* Flavoured Spirits - Share by Category:
* Flavoured Spirits - Share by Quality:

Liqueurs
* Liqueurs - Summary by Region:
* Liqueurs - Leading Markets:
* Liqueurs - Leading Growth Markets - 2009 to 2015:
* Liqueurs - Major Declining Markets - 2009 to 2015:
* Liqueurs - Share by Category:
* Liqueurs - Share by Quality:

Bitters / Spirit Aperitifs
* Bitters / Spirit Aperitifs - Summary by Region:
* Bitters / Spirit Aperitifs - Leading Markets:
* Bitters / Spirit Aperitifs - Leading Growth Markets - 2009 to 2015:
* Bitters / Spirit Aperitifs - Major Declining Markets - 2009 to 2015:
* Bitters / Spirit Aperitifs - Share by Quality:

Still Light Wine
* Still Light Wine - Summary by Region:
* Still Light Wine - Leading Markets:
* Still Light Wine - Leading Growth Markets - 2009 to 2015:
* Still Light Wine - Major Declining Markets - 2009 to 2015:

Sparkling Wines
* Sparkling Wines - Summary by Region:
* Sparkling Wines - Leading Markets:
* Sparkling Wines - Leading Growth Markets - 2009 to 2015:
* Sparkling Wines - Major Declining Markets - 2009 to 2015:
* Sparkling Wines - Share by Category:
* Sparkling Wines - Share by Quality:

Fortified Wine
* Fortified Wine - Summary by Region:
* Fortified Wine - Leading Markets:
* Fortified Wine - Leading Growth Markets - 2009 to 2015:
* Fortified Wine - Major Declining Markets - 2009 to 2015:
* Fortified Wine - Share by Category:

Light Aperitifs
* Light Aperitifs - Summary by Region:
* Light Aperitifs - Leading Markets:
* Light Aperitifs - Leading Growth Markets - 2009 to 2015:
* Light Aperitifs - Major Declining Markets - 2009 to 2015:
* Light Aperitifs - Share by Category:

Countries covered in each region:
Americas
* Argentina
* Brazil
* Canada
* Chile
* Colombia
* Mexico
* United States
* Venezuela

Asia Pacific
* China
* Hong Kong
* India
* Japan
* Malaysia
* Philippines
* Singapore
* South Korea
* Taiwan
* Thailand
* Vietnam

Europe
* Austria
* Belgium and Luxembourg
* Bulgaria
* Canary Islands
* Czech Republic
* Denmark
* Estonia
* Finland
* France
* Germany
* Greece
* Hungary
* Ireland
* Italy
* Latvia
* Lithuania
* Netherlands
* Norway
* Poland
* Portugal
* Romania
* Russia
* Slovakia
* Slovenia
* Spain
* Sweden
* Switzerland
* Turkey
* Ukraine
* United Kingdom

Rest Of World
* Australia
* Israel
* New Zealand
* South Africa

Contents of each country report:
Demographic and economic data and comments
General background to the alcohol market
Specific problems forecasting

Summary of Forecasts- All Alcohol by Category
Summary of Forecasts- Wine by Category
Summary of Forecasts - Spirits by Category

Still Light Wine - Local v. Imported - 000's 9 Litre Cases
Still Light Wine by Colour - 000's 9 Litre Cases
Still Light Wine - Current Trends, Key Factors and Future Trends
Sparkling Wine - Local v. Imported - 000's 9 Litre Cases
Sparkling Wine - Current Trends, Key Factors and Future Trends
Fortified Wine - Consumption by Category - 000's 9 L cases
Fortified Wine - Current Trends, Key Factors and Future Trends
Light Aperitif - Consumption - 000's 9 L cases
Light Aperitif - Current Trends, Key Factors and Future Trends
Other Wine - Consumption - 000's 9 L cases
Other Wine - Current Trends, Key Factors and Future Trends

Whisky - Consumption by Category
Whisky - Consumption by Quality
Whisky - Share of Spirits Market
Whisky - Consumption by Category and Quality- 000's 9 Litre Cases
Whisky - Current Trends, Key Factors and Future Trends Gin - Consumption by Category
Gin - Consumption by Category
Gin - Consumption by Quality
Gin - Consumption by Category and Quality- 000's 9 Litre Cases
Gin - Share of Spirits Market
Gin - Current Trends, Key Factors and Future Trends
Vodka - Consumption by Category
Vodka - Consumption by Quality
Vodka - Consumption by Category and Quality- 000's 9 Litre Cases
Vodka - Share of Spirits Market
Vodka - Current Trends, Key Factors and Future Trends
Tequila - Consumption by Category
Tequila - Consumption by Quality
Tequila - Consumption by Category and Quality- 000's 9 Litre Cases
Tequila - Share of Spirits Market
Tequila - Current Trends, Key Factors and Future Trends
Other White Spirits - Consumption - 000's 9 L cases
Other White Spirits - Current Trends, Key Factors and Future Trends
Rum and Cane - Consumption by Category
Rum and Cane - Consumption by Quality
Rum and Cane - Consumption by Category and Quality- 000's 9 Litre Cases
Rum and Cane - Share of Spirits Market
Rum and Cane - Current Trends, Key Factors and Future Trends
Brandy and Cognac/Armagnac - Consumption by Category
Brandy and Cognac/Armagnac - Consumption by Quality
Brandy and Cognac/Armagnac - Consumption by Category and Quality- 000's 9 Litre Cases
Brandy and Cognac/Armagnac - Share of Spirits Market
Brandy and Cognac/Armagnac - Current Trends, Key Factors and Future Trends
Liqueurs - Consumption Local v. Imported
Liqueurs - Consumption by Quality
Liqueurs - Consumption- 000's 9 Litre Cases
Liqueurs - Share of Spirits Market
Liqueurs - Current Trends, Key Factors and Future Trends
Bitters and Spirit Aperitifs - Consumption by Category
Bitters and Spirit Aperitifs - Consumption- 000's 9 Litre Cases
Bitters and Spirit Aperitifs - Share of Spirits Market
Bitters and Spirit Aperitifs - Current Trends, Key Factors and Future Trends
Aniseed - Consumption by Category
Aniseed - Consumption - 000's 9 Litre Cases
Aniseed - Share of Spirits Market
Aniseed - Current Trends, Key Factors and Future Trends
Fruit Eaux de Vie - Consumption 000's 9 Litre Cases
Fruit Eaux de Vie - Current Trends, Key Factors and Future Trends
Other Spirits - Consumption 000's 9 Litre Cases
Other Spirits - Current Trends, Key Factors and Future Trends

RTD - Consumption 000's 9 Litre Cases
RTD - Current Trends, Key Factors and Future Trends
Beer - Consumption 000's 9 Litre Cases
Beer - Current Trends, Key Factors and Future Trends
Cider - Consumption 000's 9 Litre Cases
Cider - Current Trends, Key Factors and Future Trends

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By sector: Spirits