The IWSR China Wine Market Report
Report description
China is the fastest-growing major still light wine market in the world and current growth rates suggest that the market will overtake the UK, maybe as early as 2011.
The wine market in China reached 125 million cases in 2010, growing 34.4% and the market is forecast to grow to nearly 250 million cases by 2016 and could become the largest wine market in the world in the next 20 years, according to a new special report The IWSR China Wine Market Report 2011.
The IWSR China Wine Market Report 2011 analyses the structure of consumption by country of origin, colour, format and price point and details information needed when considering exporting to China such as taxation, legal aspects and consumer profiles. The report also includes growth forecasts to 2016.
Table of contents
Introduction
Market Summary
Overall Consumption of Still Light Wine: 1990 to 2010, (f)2011
The Still Light Wine Market – Top Line Data
Executive Summary
Analysis of Consumption – SLW Market By Country of Origin
The Imported Wine Market: Packaged Imports
Consumption by country of origin: 2005 to 2010
Consumption by country of origin: 2005 to 2010 – by volume `000 9 Litre Cases
Consumption by country of origin: 2005 - 2010 % share
Consumption by country of origin: 2005 – 2010 year-on-year growth
Commentary on Leading Wine Suppliers
France
French exports into China in 2010:
Bordeaux exports into China in 2010:
Spain
Spanish exports into China in 2010:
Australia
Australian exports into China in 2010:
Chile
Argentina
Conclusions
The Imported Wine Market: Bulk Imports
Commentary
The leading suppliers of bulk by country of origin
The average price per litre by country of origin
The Local Wine Market
Chinese „pu tao jiu? (fruit wine) production
Analysis of Consumption – SLW Market By Price Point
Imported Still light wine market in China in 2010 by value/price point at retail shelf price
Consumption by price point in 2010 at retail shelf price: by volume `000 9 litre cases
Consumption by price point in 2010 at retail shelf price: % share of each price point by
country of origin
Consumption by price point in 2010 at retail shelf price: % share of each country of origin
by price point
Average price point by country of origin
Key brands by price point by country of origin
Benchmark pricing table – under RMB 50 entry level market
Benchmark pricing table – RMB 51 to RMB 125 core market
Benchmark pricing table – RMB 126 to RMB 300 premium market
Benchmark pricing table – RMB 300 to Over RMB 600 prestige market
Analysis of Consumption – SLW Market By Colour
Consumption by colour: 2005 to 2010
Consumption by colour: 2005 – 2010 by volume `000 9 litre cases
Consumption by Colour: 2005 – 2010 % share
Consumption by colour: 2005 – 2010 year on year growth % change
Analysis of Consumption – SLW Market By Format
Analysis of Consumption – Outlook
Consumption Outlook – Current Year
Growth January-April 2011 versus January-April 2010
Key Points
Consumption Outlook – Longer Term
Still light wine consumption – Actual 2010 to Forecast 2016
Still light wine consumption – % share of market
Still light wine consumption – % year on year growth
Background to Market – Key Factors
Taxation on wine
Bottled still light wine and sparkling wine:
Bulk wines:
Notes on the above:
Legal aspects affecting exports: labelling, export documentation
Customs valuation
Requirements for all alcoholic drinks labels: in Chinese
Additives
Samples
Wooden packaging and pallets
Property rights
Trademark registration
Custom trademark registration
Import license
Legal aspects affecting communication and promotion
Price Structure and Margins
Route to Market
On/off-premise splits:
Large foreign retailers
Local retailers
Specialised wine retailers
Importers? shops
Independent shops
Direct sales
Restaurants, on-trade overview
Industry Structure
Driving Growth: The „Invisible? Market
A model currently working: Castel
Chronology and evolution of the Castel Group?s sales in China
Description of the model
Fine Wine Importers
Main Distributors and Key Brands
Consumer Profile
Wine in the Chinese consumer’s mind: criteria for choice
Consumer Profiles
Seasonality
Regionality
China at a Glance
Map of China
Fact File
China Country Profile
Economic and Demographic data
Living conditions and consumer expenditure
Key Facts
The Contrast with 20 years ago
Global Importance of the Chinese Still Light Wine Market
Top 10 Markets Worldwide – 000s 9 litre cases
Leading Imported Wine Markets – 000s 9 litre cases
Per Capita Consumption: 2000 to 2010 – litres per adult
Appendix A: Still Light Wine Brand Sales - 000 9 Litre Cases
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