The IWSR Caribbean Report 2010
Report description
Many of the Caribbean markets are very small, but collectively add up to a potentially sizeable marketplace with over 23m cases of spirits and over 8m cases of wine consumed in 2009. Of the 23m cases of spirits, almost 1.7m cases retailed at an equivalent of US$20 or above. This sector grew +10.6% in 2009. In addition, there are a further 8.2m cases of 'standard' brands approximately equating to US$10-20.
The Caribbean is the third-largest market for rum in the world and collectively the Caribbean would be the 15th-largest Scotch market globally, consuming more Scotch than India. Growing tourism, increasing wealth and changing trends all contribute to the growth in spirits and wine sales in these markets.
Since 1972, The IWSR, a London-based company, has built up the world's leading database on liquor, wines and RTDs. Currently our database tracks 14,310 brands across 125 countries. Each country profile covers all product categories segmented at brand level by price position. The information is sourced from a combination of client and non-client producers, published government/trade association data, which is crosschecked each year during over 1,400 face-to-face interviews with producers, importers, retailers and other relevant organisations. We have used the same approach in the Caribbean since the early Nineties.
This report summarises all The IWSR's data on the Caribbean by providing key basic data on the region (using latest-available 2009 actual volumes), as well as cross-island comparisons on all significant markets. Through annual visits to the 25 Caribbean territories for nearly two decades, The IWSR has built up unique data that reveals the varied patterns of consumption in the region.
Reasons to buy the Caribbean Report
- Assess potentially unexploited opportunities for your company.
- Gain a better understanding of local consumption trends.
- Discover the top brands and their growth patterns in each category.
Table of contents
The IWSR Caribbean Report 2010
- Disclaimer:
- Copyright:
- Notes:
- Caution on Statistics:
Category: Still Wines
- Still Wine Market - Executive Summary
- Still Wine Market - By Origin (2001 to 2009)
- Still Wine Market - By Country - 000’s 9 Litre Cases
- Still Wine Market - Market - By Company
- Still Wine Market - Top 5 Companies - 000’s 9 Litre Cases
- Still Wine Market - Share of Leading Brands (2001 to 2009)
- Still Wine Market - Volume Growth and Decline of Brands (2005 to 2009)
- Still Wine Market - Top 15 Brands - 000’s 9 Litre Cases
Category: Champagne
- Champagne Market - Executive Summary
- Champagne Market - By Quality (2001 to 2009)
- Champagne Market - By Country - 000’s 9 Litre Cases
- Champagne Market - Volume -v- Value (2001 to 2009)
- Champagne Market - By Company
- Champagne Market - Top 5 Companies - 000’s 9 Litre Cases
- Champagne Market - Share of Leading Brands (2001 to 2009)
- Champagne Market - Volume Growth and Decline of Brands (2005 to 2009)
- Champagne Market - Top 15 Brands - 000’s 9 Litre Cases
Category: Sparkling Wine (non Champagne)
- Sparkling Wine Market - Executive Summary
- Sparkling Wine Market - By Quality (2001 to 2009)
- Sparkling Wine Market - By Country - 000’s 9 Litre Cases
- Sparkling Wine Market - Volume -v- Value (2001 to 2009)
- Sparkling Wine Market - By Company
- Sparkling Wine Market - Top 5 Companies - 000’s 9 Litre Cases
- Sparkling Wine Market - Share of Leading Brands (2001 to 2009)
- Sparkling Wine Market - Volume Growth and Decline of Brands (2005 to 2009)
- Sparkling Wine Market - Top 15 Brands - 000’s 9 Litre Cases
Category: Fortified Wine
- Fortified Wine Market - Executive Summary
- Fortified Wine Market - By Quality (2001 to 2009)
- Fortified Wine Market - By Country - 000’s 9 Litre Cases
- Fortified Wine Market - Volume -v- Value (2001 to 2009)
- Fortified Wine Market - By Company
- Fortified Wine Market - Top 5 Companies - 000’s 9 Litre Cases
- Fortified Wine Market - Share of Leading Brands (2001 to 2009)
- Fortified Wine Market - Volume Growth and Decline of Brands (2005 to 2009)
- Fortified Wine Market - Top 15 Brands - 000’s 9 Litre Cases
Category: Light Aperitifs
- Light Aperitifs Market - Executive Summary
- Light Aperitifs Market - By Quality (2001 to 2009)
- Light Aperitifs Market - By Country - 000’s 9 Litre Cases
- Light Aperitifs Market - Volume -v- Value (2001 to 2009)
- Light Aperitifs Market - By Company
- Light Aperitifs Market - Top 5 Companies - 000’s 9 Litre Cases
- Light Aperitifs Market - Share of Leading Brands (2001 to 2009)
- Light Aperitifs Market - Volume Growth and Decline of Brands (2005 to 2009)
- Light Aperitifs Market - Top 15 Brands - 000’s 9 Litre Cases
Category: Other Wines (Flavoured & Fruit)
- Other Wines - Executive Summary
- Other Wines - By Quality (2001 to 2009)
- Other Wines - By Country - 000’s 9 Litre Cases
- Other Wines - Volume -v- Value (2001 to 2009)
- Other Wines - By Company
- Other Wines - Top 5 Companies - 000’s 9 Litre Cases
- Other Wines - Share of Leading Brands (2001 to 2009)
- Other Wines - Volume Growth and Decline of Brands (2005 to 2009)
- Other Wines - Top 15 Brands - 000’s 9 Litre Cases
Category: Spirits Summary
- Spirits Market - Executive Summary
- Spirits Market - By Quality (2001 to 2009)
- Spirits Market - By Country - 000’s 9 Litre Cases
- Spirits Market - Volume -v- Value (2001 to 2009)
- Spirits Market - By Company
- Spirits Market - Top 5 Companies - 000’s 9 Litre Cases
- Spirits Market - Share of Leading Brands (2001 to 2009)
- Spirits Market - Volume Growth and Decline of Brands (2005 to 2009)
- Spirits Market - Top 15 Brands - 000’s 9 Litre Cases
Category: Scotch Whisky
- Scotch Whisky - Executive Summary
- Scotch Whisky - By Quality (2001 to 2009)
- Scotch Whisky - By Country - 000’s 9 Litre Cases
- Scotch Whisky - Volume -v- Value (2001 to 2009)
- Scotch Whisky - By Company
- Scotch Whisky - Top 5 Companies - 000’s 9 Litre Cases
- Scotch Whisky - Share of Leading Brands (2001 to 2009)
- Scotch Whisky - Volume Growth and Decline of Brands (2005 to 2009)
- Scotch Whisky - Top 15 Brands - 000’s 9 Litre Cases
Category: US Whiskey
- US Whiskey Market - Executive Summary
- US Whiskey Market - By Quality (2001 to 2009)
- US Whiskey Market - By Country - 000’s 9 Litre Cases
- US Whiskey Market - Volume -v- Value (2001 to 2009)
- US Whiskey Market - By Company
- US Whiskey Market - Top 5 Companies - 000’s 9 Litre Cases
- US Whiskey Market - Share of Leading Brands (2001 to 2009)
- US Whiskey Market - Volume Growth and Decline of Brands (2005 to 2009)
- US Whiskey Market - Top 15 Brands - 000’s 9 Litre Cases
Category: Other Whisky (Non Scotch/US)
- Other Whisk(e)y Market - Executive Summary
- Other Whisk(e)y Market - By Quality (2001 to 2009)
- Other Whisk(e)y Market - By Country - 000’s 9 Litre Cases
- Other Whisk(e)y Market - Volume -v- Value (2001 to 2009)
- Other Whisk(e)y Market - By Company
- Other Whisk(e)y Market - Top 5 Companies - 000’s 9 Litre Cases
- Other Whisk(e)y Market - Share of Leading Brands (2001 to 2009)
- Other Whisk(e)y Market - Volume Growth and Decline of Brands (2005 to 2009)
- Other Whisk(e)y Market - Top 15 Brands - 000’s 9 Litre Cases
Category: Gin and Genever
- Gin/Genever Market - Executive Summary
- Gin/Genever Market - By Quality (2001 to 2009)
- Gin/Genever Market - By Country - 000’s 9 Litre Cases
- Gin/Genever Market - Volume -v- Value (2001 to 2009)
- Gin/Genever Market - By Company
- Gin/Genever Market - Top 5 Companies - 000’s 9 Litre Cases
- Gin/Genever Market - Share of Leading Brands (2001 to 2009)
- Gin/Genever Market - Volume Growth and Decline of Brands (2005 to 2009)
- Gin/Genever Market - Top 15 Brands - 000’s 9 Litre Cases
Category: Vodka
- Vodka Market - Executive Summary
- Vodka Market - By Quality (2001 to 2009)
- Vodka Market - By Country - 000’s 9 Litre Cases
- Vodka Market - Volume -v- Value (2001 to 2009)
- Vodka Market - By Company
- Vodka Market - Top 5 Companies - 000’s 9 Litre Cases
- Vodka Market - Share of Leading Brands (2001 to 2009)
- Vodka Market - Volume Growth and Decline of Brands (2005 to 2009)
- Vodka Market - Top 15 Brands - 000’s 9 Litre Cases
Category: Tequila
- Tequila Market - Executive Summary
- Tequila Market - By Quality (2001 to 2009)
- Tequila Market - By Country - 000’s 9 Litre Cases
- Tequila Market - Volume -v- Value (2001 to 2009)
- Tequila Market - By Company
- Tequila Market - Top 5 Companies - 000’s 9 Litre Cases
- Tequila Market - Share of Leading Brands (2001 to 2009)
- Tequila Market - Volume Growth and Decline of Brands (2005 to 2009)
- Tequila Market - Top 15 Brands - 000’s 9 Litre Cases
Category: Rum (Excludes Cachaca)
- Rum Market - Executive Summary
- Rum Market - By Quality (2001 to 2009)
- Rum Market - By Country - 000’s 9 Litre Cases
- Rum Market - Volume -v- Value (2001 to 2009)
- Rum Market - By Company
- Rum Market - Top 5 Companies - 000’s 9 Litre Cases
- Rum Market - Share of Leading Brands (2001 to 2009)
- Rum Market - Volume Growth and Decline of Brands (2005 to 2009)
- Rum Market - Top 15 Brands - 000’s 9 Litre Cases
Category: Cognac/Armagnac
- Cognac/Armagnac Market - Executive Summary
- Cognac/Armagnac Market - By Quality (2001 to 2009)
- Cognac/Armagnac Market - By Country - 000’s 9 Litre Cases
- Cognac/Armagnac Market - Volume -v- Value (2001 to 2009)
- Cognac/Armagnac Market Market - By Company
- Cognac/Armagnac Market - Top 5 Companies - 000’s 9 Litre Cases
- Cognac/Armagnac Market - Share of Leading Brands (2001 to 2009)
- Cognac/Armagnac Market - Volume Growth and Decline of Brands (2005 to 2009)
- Cognac/Armagnac Market - Top 15 Brands - 000’s 9 Litre Cases
Category: Brandy (non Cognac/Armagnac)
- Brandy Market - Executive Summary
- Brandy Market - By Quality (2001 to 2009)
- Brandy Market - By Country - 000’s 9 Litre Cases
- Brandy Market - Volume -v- Value (2001 to 2009)
- Brandy Market - By Company
- Brandy Market - Top 5 Companies - 000’s 9 Litre Cases
- Brandy Market - Share of Leading Brands (2001 to 2009)
- Brandy Market - Volume Growth and Decline of Brands (2005 to 2009)
- Brandy Market - Top 15 Brands - 000’s 9 Litre Cases
Category: Liqueurs
- Liqueurs Market - Executive Summary
- Liqueurs Market - By Quality (2001 to 2009)
- Liqueurs Market - By Country - 000’s 9 Litre Cases
- Liqueurs Market - Volume -v- Value (2001 to 2009)
- Liqueurs Market - By Company
- Liqueurs Market - Top 5 Companies - 000’s 9 Litre Cases
- Liqueurs Market - Share of Leading Brands (2001 to 2009)
- Liqueurs Market - Volume Growth and Decline of Brands (2005 to 2009)
- Liqueurs Market - Top 15 Brands - 000’s 9 Litre Cases
Category: Bitters/Spirit Aperitifs
- Bitters/Spirit Aperitifs Market - Executive Summary
- Bitters/Spirit Aperitifs Market - By Quality (2001 to 2009)
- Bitters/Spirit Aperitifs Market - By Country - 000’s 9 Litre Cases
- Bitters/Spirit Aperitifs Market - Volume -v- Value (2001 to 2009)
- Bitters/Spirit Aperitifs Market - By Company
- Bitters/Spirit Aperitifs Market - Top 5 Companies - 000’s 9 Litre Cases
- Bitters/Spirit Aperitifs Market - Share of Leading Brands (2001 to 2009)
- Bitters/Spirit Aperitifs Market - Volume Growth/Decline of Brands (04 to 08)
- Bitters/Spirit Aperitifs Market - Top 15 Brands - 000’s 9 Litre Cases
Category: Ready-To-Drink
- RTD Market - Executive Summary
- RTD Market - By Quality (2001 to 2009)
- RTD Market - By Country - 000’s 9 Litre Cases
- RTD Market - Volume -v- Value (2001 to 2009)
- RTD Market - By Company
- RTD Market - Top 5 Companies - 000’s 9 Litre Cases
- RTD Market - Share of Leading Brands (2001 to 2009)
- RTD Market - Volume Growth and Decline of Brands (2005 to 2009)
- RTD Market - Top 15 Brands - 000’s 9 Litre Cases
Anglo-Dutch Speaking Caribbean
Country Summary: Aruba
- Aruba - Wines, Spirits, RTDs and Beer Market - Executive Summary
- Aruba - Overall Market by Category (2001 to 2009)
- Aruba - Overall Market by Product Type - 000’s 9 Litre Cases
- Aruba - Wines and Spirits Market - Share by Quality (2001 to 2009)
- Aruba - Share of Distribution Companies
- Aruba - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: Curacao
- Curacao - Wines, Spirits, RTDs and Beer Market - Executive Summary
- Curacao - Overall Market by Category (2001 to 2009)
- Curacao - Overall Market by Product Type - 000’s 9 Litre Cases
- Curacao - Wines and Spirits Market - Share by Quality (2001 to 2009)
- Curacao - Share of Distribution Companies
- Curacao - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: St. Maarten
- St. Maarten - Wines, Spirits, RTDs and Beer Market - Executive Summary
- St. Maarten - Overall Market by Category (2001 to 2009)
- St. Maarten - Overall Market by Product Type - 000’s 9 Litre Cases
- St. Maarten - Wines and Spirits Market - Share by Quality (2001 to 2009)
- St. Maarten - Share of Distribution Companies
- St. Maarten - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
English Speaking Caribbean
Country Summary: Antigua
- Antigua - Wines, Spirits, RTDs and Beer Market - Executive Summary
- Antigua - Overall Market by Category (2001 to 2009)
- Antigua - Overall Market by Product Type - 000’s 9 Litre Cases
- Antigua - Wines and Spirits Market - Share by Quality (2001 to 2009)
- Antigua - Share of Distribution Companies
- Antigua - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: Bahamas
- Bahamas - Wines, Spirits, RTDs and Beer Market - Executive Summary
- Bahamas - Overall Market by Category (2001 to 2009)
- Bahamas - Overall Market by Product Type - 000’s 9 Litre Cases
- Bahamas - Wines and Spirits Market - Share by Quality (2001 to 2009)
- Bahamas - Share of Distribution Companies
- Bahamas - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: Barbados
- Barbados - Wines, Spirits, RTDs and Beer Market - Executive Summary
- Barbados - Overall Market by Category (2001 to 2009)
- Barbados - Overall Market by Product Type - 000’s 9 Litre Cases
- Barbados - Wines and Spirits Market - Share by Quality (2001 to 2009)
- Barbados - Share of Distribution Companies
- Barbados - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: Bermuda
- Bermuda - Wines, Spirits, RTDs and Beer Market - Executive Summary
- Bermuda - Overall Market by Category (2001 to 2009)
- Bermuda - Overall Market by Product Type - 000’s 9 Litre Cases
- Bermuda - Wines and Spirits Market - Share by Quality (2001 to 2009)
- Bermuda - Share of Distribution Companies
- Bermuda - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: British Virgin Islands
- British Virgin Is. - Wines, Spirits, RTDs and Beer Market - Executive Summary
- British Virgin Is. - Overall Market by Category (2001 to 2009)
- British Virgin Is. - Overall Market by Product Type - 000’s 9 Litre Cases
- British Virgin Is. - Wines and Spirits Market - Share by Quality (2001 to 2009)
- British Virgin Is. - Share of Distribution Companies
- British Virgin Is. - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: Cayman Islands
- Cayman Islands - Wines, Spirits, RTDs and Beer Market - Executive Summary
- Cayman Islands - Overall Market by Category (2001 to 2009)
- Cayman Islands - Overall Market by Product Type - 000’s 9 Litre Cases
- Cayman Islands - Wines and Spirits Market - Share by Quality (2001 to 2009)
- Cayman Islands - Share of Distribution Companies
- Cayman Islands - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: Grenada
- Grenada - Wines, Spirits, RTDs and Beer Market - Executive Summary
- Grenada - Overall Market by Category (2001 to 2009)
- Grenada - Overall Market by Product Type - 000’s 9 Litre Cases
- Grenada - Wines and Spirits Market - Share by Quality (2001 to 2009)
- Grenada - Share of Distribution Companies
- Grenada - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: Jamaica
- Jamaica - Wines, Spirits, RTDs and Beer Market - Executive Summary
- Jamaica - Overall Market by Category (2001 to 2009)
- Jamaica - Overall Market by Product Type - 000’s 9 Litre Cases
- Jamaica - Wines and Spirits Market - Share by Quality (2001 to 2009)
- Jamaica - Share of Distribution Companies
- Jamaica - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: St. Kitts
- St. Kitts - Wines, Spirits, RTDs and Beer Market - Executive Summary
- St. Kitts - Overall Market by Category (2001 to 2009)
- St. Kitts - Overall Market by Product Type - 000’s 9 Litre Cases
- St. Kitts - Wines and Spirits Market - Share by Quality (2001 to 2009)
- St. Kitts - Share of Distribution Companies
- St. Kitts - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: St. Lucia
- St. Lucia - Wines, Spirits, RTDs and Beer Market - Executive Summary
- St. Lucia - Overall Market by Category (2001 to 2009)
- St. Lucia - Overall Market by Product Type - 000’s 9 Litre Cases
- St. Lucia - Wines and Spirits Market - Share by Quality (2001 to 2009)
- St. Lucia - Share of Distribution Companies
- St. Lucia - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: St. Vincent
- St. Vincent - Wines, Spirits, RTDs and Beer Market - Executive Summary
- St. Vincent - Overall Market by Category (2001 to 2009)
- St. Vincent - Overall Market by Product Type - 000’s 9 Litre Cases
- St. Vincent - Wines and Spirits Market - Share by Quality (2001 to 2009)
- St. Vincent - Share of Distribution Companies
- St. Vincent - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: Trinidad & Tobago
- Trinidad & Tobago - Wines, Spirits, RTDs and Beer Market - Executive Summary
- Trinidad & Tobago - Overall Market by Category (2001 to 2009)
- Trinidad & Tobago - Overall Market by Product Type - 000’s 9 Litre Cases
- Trinidad & Tobago - Wines and Spirits Market - Share by Quality (2001 to 2009)
- Trinidad & Tobago - Share of Distribution Companies
- Trinidad & Tobago - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: US Virgin Islands
- US Virgin Is. - Wines, Spirits, RTDs and Beer Market - Executive Summary
- US Virgin Is. - Overall Market by Category (2001 to 2009)
- US Virgin Is. - Overall Market by Product Type - 000’s 9 Litre Cases
- US Virgin Is. - Wines and Spirits Market - Share by Quality (2001 to 2009)
- US Virgin Is. - Share of Distribution Companies
- US Virgin Is. - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
French Speaking Caribbean
Country Summary: Guadeloupe
- Guadeloupe - Wines, Spirits, RTDs and Beer Market - Executive Summary
- Guadeloupe - Overall Market by Category (2001 to 2009)
- Guadeloupe - Overall Market by Product Type - 000’s 9 Litre Cases
- Guadeloupe - Wines and Spirits Market - Share by Quality (2001 to 2009)
- Guadeloupe - Share of Distribution Companies
- Guadeloupe - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: Haiti
- Haiti - Wines, Spirits, RTDs and Beer Market - Executive Summary
- Haiti - Overall Market by Category (2001 to 2009)
- Haiti - Overall Market by Product Type - 000’s 9 Litre Cases
- Haiti - Wines and Spirits Market - Share by Quality (2001 to 2009)
- Haiti - Share of Distribution Companies
- Haiti - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: Martinique
- Martinique - Wines, Spirits, RTDs and Beer Market - Executive Summary
- Martinique - Overall Market by Category (2001 to 2009)
- Martinique - Overall Market by Product Type - 000’s 9 Litre Cases
- Martinique - Wines and Spirits Market - Share by Quality (2001 to 2009)
- Martinique - Share of Distribution Companies
- Martinique - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Spanish Speaking Caribbean
Country Summary: Cuba
- Cuba - Wines, Spirits, RTDs and Beer Market - Executive Summary
- Cuba - Overall Market by Category (2001 to 2009)
- Cuba - Overall Market by Product Type - 000’s 9 Litre Cases
- Cuba - Wines and Spirits Market - Share by Quality (2001 to 2009)
- Cuba - Share of Distribution Companies
- Cuba - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: Dominican Republic
- Dominican Republic - Wines, Spirits, RTDs and Beer Market - Executive Summary
- Dominican Republic - Overall Market by Category (2001 to 2009)
- Dominican Republic - Overall Market by Product Type - 000’s 9 Litre Cases
- Dominican Republic - Wines and Spirits Market - Share by Quality (2001 to 2009)
- Dominican Republic - Share of Distribution Companies
- Dominican Republic - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Country Summary: Puerto Rico
- Puerto Rico - Wines, Spirits, RTDs and Beer Market - Executive Summary
- Puerto Rico - Overall Market by Category (2001 to 2009)
- Puerto Rico - Overall Market by Product Type - 000’s 9 Litre Cases
- Puerto Rico - Wines and Spirits Market - Share by Quality (2001 to 2009)
- Puerto Rico - Share of Distribution Companies
- Puerto Rico - Leading Brands of Wines and Spirits - 000’s 9 Litre Cases
Related research categories
By market: Antigua and Barbuda (in North America), Bahamas (in North America), Barbados (in North America), Cuba (in North America), Dominica (in North America), Dominican Republic (in North America), Grenada (in North America), Haiti (in North America), Jamaica (in North America), St Kitts and Nevis (in North America), St Lucia (in North America), St Vincent and the Grenadines (in North America), Trinidad and Tobago (in North America)
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