The IWSR Brazil Wine Market Report 2012

The oft-talked-about BRIC countries hold great potential for growth in many industries, but the nature of these markets make it difficult to enter and work with if not prepared.

Each market has its own intricacies of legislation, tax and consumption trends so each country needs to be approached separately. The BRIC countries were grouped together as some of the fastest-growing and largest world economies, but the market characteristics can be very different especially when it comes to wine.

The IWSR has compiled four reports on the still light wine markets of Brazil, Russia, India and China detailing the nature of the markets, the industry structure and growth trends. The reports also include an analysis of retail pricing, information on legal aspects of the market and taxation. The reports seek to analyse real levels of consumption by country of origin, by price point and by colour, and also set out the factors that anyone seriously looking at the market needs to understand.

The imported wine market in Brazil has generated significant interest and investment on the part of exporters in recent years and as such the market has grown and developed at an impressive pace.

According to the IWSR’s Brazil Wine Market Report 2012, the imported market is dominated by Chilean and Argentinian wines that together command a 60% share of the market; they hold a significant price advantage over competitors owing to free trade agreements with Brazil.

Given the vastly inflated prices domestically, duty free and border sales are an increasingly important aspect of the imported wine market and will continue to play an important role as restrictions and taxes increase.

In all the BRIC countries local wines dominate the markets and price is often the barrier to stronger growth of imported wines.

Table of contents

• Analysis of Consumption
• Introduction
• Market Summary
• Overall Consumption of Still Light Wine: 1991 to 2011, (f)2012
• The Still Light Wine Market – Top Line Data
• Executive Summary
• Comparison of Brazil with China, India, Russia (BRIC)
• Analysis of Consumption – Still Light Wine Market by Country of Origin
• The Imported Wine Market: Packaged Imports
• Consumption by country of origin: 2006 to 2011
• Consumption by country of origin: 2006 to 2011 – by volume `000 9-litre Cases
• Consumption by country of origin: 2006 - 2011 % share
• Consumption by country of origin: 2006 – 2011 year-on-year growth
• Commentary on Leading Wine Suppliers
• France
• French exports into Brazil in 2011
• Chile
• Chilean exports into Brazil in 2011
• Argentina
• Argentinian exports into Brazil in 2011
• Others
• Average FOB per bottle entering Brazil (US$)
• The Local Wine Market
• Local wine consumption by state
• Analysis of Consumption – Still Light Wine Market By Price Point
• Imported Still light wine market in Brazil in 2011 by value/price point at retail shelf price
• Consumption by price point in 2011 at retail shelf price: by volume `000 9-litre cases
• Consumption by price point in 2011 at retail shelf price: % share of each price point by country of origin
• Consumption by price point in 2011 at retail shelf price: % share of each country of origin by price point
• Key brands by price point by country of origin
• Benchmark pricing table – under R$24.99
• Benchmark pricing table – R$25 to R$49.99
• Benchmark pricing table – R$50 to R$99.99
• Benchmark pricing table – R$100 to Over R$300
• Analysis of Consumption – Still Light Wine Market By Colour
• Consumption by colour: 2006 to 2011
• Consumption by colour: 2006 – 2011 by volume `000 9-litre cases
• Consumption by colour: 2006 – 2011 % share
• Consumption by colour: 2006 – 2011 year on year growth % change
• Consumption by colour: Red
• Consumption by colour: Rosé
• Consumption by colour: White
• Analysis of Consumption – Still Light Wine Market By Format
• Analysis of Consumption – Outlook
• Consumption Outlook – Current Year
• Growth Jan – Apr 2012 vs 2011
• Consumption Outlook – Longer Term
• Still light wine consumption – Actual 2011 to Forecast 2017
• Still light wine consumption – % share of market
• Still light wine consumption – % year on year growth
• Background to Market – Key Factors
• Legal aspects affecting exports: labelling, import documentation
• Labelling Requirements
• Importation Process
• Import Licence
• Customs Import Declaration
• The Fiscal Stamp
• Legislation
• Price Structure and Margins
• Route to Market
• On/off-premise splits
• Retailers
• Retailer ranking
• Specialised wine retailers
• Internet and telephone sales
• Restaurants, on-trade overview
• Border and trade and duty free
• Still light wine border sales Paraguay and Uruguay
• Importers
• Consumer Profile
• Seasonality
• Regionality
• South East
• North East
• Brazil at a Glance
• Map of Brazil
• Fact File
• Brazil Country Profile
• Economic and Demographic data
• Brazil by region and state
• GDP data
• Population by Age: % of total population
• Per capita consumption of all alcohol (litres per year): 2001 – 2011
• The Contrast with 20 years ago
• Global Importance of the Brazilian Still Light Wine Market
• Top 10 Markets Worldwide – 000s 9-litre cases
• Leading Imported Wine Markets – 000s 9-litre cases
• Per Capita Consumption: 2000 to 2010 – litres per adult
• Appendix A: Still Light Wine Brand Sales - 000 9-litre Cases

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Brazil (in South America), Brazil (in BRICM)