The Indian Soft Drinks Market: What Consumers Drink and Why?

Published: October 2013

Publisher: Canadean Ltd

Product ref: 185328

Pages: 80

Format: PDF

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Price: $ 3995.00

Report description

Product Synopsis
This report provides the results for the Soft Drinks market in India from Canadean’s unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized sector. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape
Why was the report written?
Marketers in the Soft Drinks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Soft Drinks market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. Consumers have traded down in more essential product categories such as Bottled Water and Juices, while consumption has declined in product categories such as Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, and Ready to Drink Tea & Coffee products. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready To Drink Tea & Coffee.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues
Slightly more women than men consume Bottled Water, highlighting a greater knowledge of the health trends driving Bottled Water consumption in this gender.

Consumption of Ready to Drink Tea and Coffee declines as consumers get older, suggesting that younger consumers are more open to trying these relatively new products than consumers in older age groups.

Consumption frequency analysis of Sparkling Soft Drinks reveals that Light and Medium consumption are most common. As such, producers of Sparkling Soft Drinks should consider strategies to increase the consumption frequency of current consumers.

Key Highlights
Kids & Babies are the largest consumer age group by value. This is due to India’s large young population, suggesting strong return on investment for products targeting younger consumers.

Brand analysis reveals that while private labels’ market penetration in India's Soft Drinks market remains less than 5% for most of the categories, its presence in the Smoothies market is near to 30%. This is indicative of a lack of strong brands present in this category.

Soft Drinks’ ability to provide relaxation and identity is the most important trend affecting consumers’ choices of Soft Drinks after the country’s large population growth.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Soft Drinks Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Bottled Water
3.2.2 Concentrates
3.2.3 Functional Drinks
3.2.4 Juices
3.2.5 Ready To Drink Tea & Coffee
3.2.6 Smoothies
3.2.7 Sparkling Soft Drinks
3.3 Behavioral Trends and Market Value
3.3.1 Bottled Water
3.3.2 Concentrates
3.3.3 Functional Drinks
3.3.4 Juices
3.3.5 Ready To Drink Tea & Coffee
3.3.6 Smoothies
3.3.7 Sparkling Soft Drinks
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Bottled Water
4.1.2 Concentrates
4.1.3 Functional Drinks
4.1.4 Juices
4.1.5 Ready To Drink Tea & Coffee
4.1.6 Smoothies
4.1.7 Sparkling Soft Drinks
4.2 Consumer Profiles by Product Category
4.2.1 Bottled Water
4.2.2 Concentrates
4.2.3 Functional Drinks
4.2.4 Juices
4.2.5 Ready To Drink Tea & Coffee
4.2.6 Smoothies
4.2.7 Sparkling Soft Drinks
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
5.2.1 Bottled Water
5.2.2 Concentrates
5.2.3 Functional Drinks
5.2.4 Juices
5.2.5 Ready To Drink Tea & Coffee
5.2.6 Smoothies
5.2.7 Sparkling Soft Drinks
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Soft Drinks
6.1.2 Bottled Water
6.1.3 Concentrates
6.1.4 Functional Drinks
6.1.5 Juices
6.1.6 Ready To Drink Tea & Coffee
6.1.7 Smoothies
6.1.8 Sparkling Soft Drinks
7 Consumption Impact: Market Valuation
7.1 Soft Drinks Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Soft Drinks Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Soft Drinks Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables
Table 1: Volume Units for the Soft Drinks Market
Table 2: Foreign Exchange Rate - INR vs. USD
Table 3: India Survey Respondent profile (weighted), 2012
Table 4: India Soft Drinks Value Share (%), by Age Groups, 2012
Table 5: India Soft Drinks Value Share (%), by Gender, 2012
Table 6: India Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: India Soft Drinks Value Share (%) by Education Level Achieved Groups, 2012
Table 8: India Soft Drinks Value Share (%) by Wealth Groups, 2012
Table 9: India Soft Drinks Value Share (%) by Busy Lives Groups, 2012
Table 10: India Bottled Water Consumer Group Share (% market value), 2012
Table 11: India Concentrates Consumer Group Share (% market value), 2012
Table 12: India Functional Drinks Consumer Group Share (% market value), 2012
Table 13: India Juices Consumer Group Share (% market value), 2012
Table 14: India Ready To Drink Tea & Coffee Consumer Group Share (% market value), 2012
Table 15: India Smoothies Consumer Group Share (% market value), 2012
Table 16: India Sparkling Soft Drinks Consumer Group Share (% market value), 2012
Table 17: India Total Bottled Water Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: India Total Concentrates Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: India Total Functional Drinks Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: India Total Juices Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: India Total Ready To Drink Tea & Coffee Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: India Total Smoothies Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: India Total Sparkling Soft Drinks Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: India Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: India Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: India Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: India Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: India Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: India Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: India Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 31: India Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 32: India Ready To Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: India Ready To Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: India Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 35: India Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 36: India Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 37: India Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 38: India Bottled Water Consumer Profiles (% consumers by sub-group), 2012
Table 39: India Concentrates Consumer Profiles (% consumers by sub-group), 2012
Table 40: India Functional Drinks Consumer Profiles (% consumers by sub-group), 2012
Table 41: India Juices Consumer Profiles (% consumers by sub-group), 2012
Table 42: India Ready To Drink Tea & Coffee Consumer Profiles (% consumers by sub-group), 2012
Table 43: India Smoothies Consumer Profiles (% consumers by sub-group), 2012
Table 44: India Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2012
Table 45: India Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 46: India Bottled Water Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 47: India Concentrates Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 48: India Functional Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 49: India Juices Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 50: India Ready To Drink Tea & Coffee Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 51: India Smoothies Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 52: India Sparkling Soft Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 53: India, Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 54: India, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 55: India, Concentrates: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 56: India, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 57: India, Juices: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 58: India, Ready To Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 59: India, Smoothies: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 60: India, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 61: India Soft Drinks Market Value (Indian Rupee million), by Category, 2012
Table 62: India Soft Drinks Market Value (US$ million), by Category, 2012
Table 63: India Soft Drinks Market Volume (Ltrs m), by Category, 2012
Table 64: India Soft Drinks Market Value (US$ million), by Category, 2012
Table 65: India Soft Drinks Expenditure Per Capita (Indian Rupee), by Category, 2012
Table 66: India Soft Drinks Expenditure Per Capita (US$), by Category, 2012
Table 67: India Soft Drinks Expenditure Per Household (Indian Rupee), by Category
Table 68: India Soft Drinks Expenditure Per Household (US$), by Category
Table 69: India Soft Drinks Market Volume (Ltrs m), by Category, 2012
Table 70: India Soft Drinks Consumption Per Capita (Ltrs), by Category, 2012
Table 71: India Soft Drinks Consumption Per Household (Ltrs), by Category, 2012

List of Figures
Figure 1: Consumer Trends Report Methodology
Figure 2: India Soft Drinks Value Share (%), by Age Groups, 2012
Figure 3: India Soft Drinks Value Share (%), by Gender, 2012
Figure 4: India Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: India Soft Drinks Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: India Soft Drinks Value Share (%) by Wealth Groups, 2012
Figure 7: India Soft Drinks Value Share (%) by Busy Lives Groups, 2012
Figure 8: India Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: India Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: India Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: India Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: India Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: India Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: India Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: India Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: India Ready To Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: India Ready To Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: India Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: India Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: India Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: India Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: India Soft Drinks Market Share (US$ million), by Category, 2012
Figure 23: India Soft Drinks Expenditure Per Capita (US$), by Category, 2012
Figure 24: India Soft Drinks Expenditure Per Household (US$), by Category

Price: $ 3995.00

Related research categories

By sector: Soft drinks, General drinks

By market: India (in Asia), India (in BRICM)