The Future of the Wine Market in the US, to 2016

Synopsis
• This report provides authoritative and granular details of the Wine markets in the US; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes, and brand dynamics.

Summary
The report provides the latest, highly detailed information on dynamics in the US Wine market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope
• This report provides authoritative and granular details of the Wine markets in the US; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes, and brand dynamics.

Reasons To Buy
• The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer detailed insight into the trends and dynamics affecting Wine market in the US.

• Custom segmentation of the market provides unique views and insights for marketers on the value, volume, brands data, to give unparalleled insight into the market.

Key Highlights
• Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.

• Detailed product sales segmentation (for both volumes and values) are provided, including brand data at the product category level.

• Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 US Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 2006–16
2.3 Wine Consumption by Category Overview
3 US Still Wine Market
3.1 Market Dynamics & Volume Analysis
3.2 Still Wine Consumption by Country of Origin
3.2.1 Overall Consumption by Country of Origin
3.3 Still Wine Market by Color
3.3.1 Market Dynamics by Color
3.3.2 Wine Consumption by Color Type
3.4 Still Wine Market by Price Segment
3.4.1 Market Dynamics by Price Segment
3.4.2 Wine Consumption by Price Segment
3.5 Still Wine by Brands
4 US Sparkling Wine Market
4.1 Market Dynamics & Volume Analysis
4.1.1 Sparkling Wine Consumption, 2006–16
4.2 Sparkling Wine by Country of Origin
4.2.1 Sparkling Wine Consumption by Country of Origin, 2006–16
4.2.2 Market Share of Sparkling Wine by Country of Origin, 2006–16
4.3 Sparkling Wine by Brands
5 US Fortified Wine Market
5.1 Market Dynamics & Volume Analysis
5.2 Fortified Wine by Category
5.2.1 Port Wine Consumption and Growth Dynamics
5.2.2 Sherry Consumption and Growth Dynamics
5.2.3 Madeira & Marsala Consumption and Growth Dynamics
5.2.4 Vermouth Consumption and Growth Dynamics
5.3 Fortified Wine by Alcoholic Strength
5.4 Fortified Wine by Brands
6 Appendix
7 Methodology
7.1 About Canadean
7.2 Disclaimer

List of Tables
Table 1: Volume Units for Wine Market
Table 2: US Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 3: US Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: US Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 5: US Wine Consumption (Liters m), by Category, 2006–11
Table 6: US Wine Consumption (Liters m), by Category, 2011–16
Table 7: US Wine Consumption, Market Shares (% vol) by Category, 2006–16
Table 8: US Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Country of Origin
Table 9: US Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 10: US Still Wine Consumption by Country of Origin (% vol), 2006–16
Table 11: US Still Wine Consumption (Liters m), by Country of Origin, 2006–11
Table 12: US Still Wine Consumption Growth (Y-o-Y), by Country of Origin, 2007–11
Table 13: US Still Wine Consumption (Liters m), by Country of Origin, 2011–16
Table 14: US Still Wine Consumption Growth (Y-o-Y), by Country of Origin, 2011–16
Table 15: US Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Color
Table 16: US Wine Consumption (Liters m), by Color, 2006–11
Table 17: US Wine Consumption (Liters m), by Color, 2011–16
Table 18: US Wine Consumption by Color (% vol), 2006–16
Table 19: US Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Price Segment
Table 20: US Still Wine Consumption (Liters m), by Price Segment, 2006–11
Table 21: US Still Wine Consumption (Liters m), by Price Segment, 2011–16
Table 22: US Still Wine Consumption by Price Segment (% vol), 2006–16
Table 23: US Still Wine Consumption (Liters m), by the Top Brands, 2008–11
Table 24: US Sparkling Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Country of Origin
Table 25: US Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption liters/head), 2006–16
Table 26: US Sparkling Wine Consumption (Liters m), by Country of Origin, 2006–11
Table 27: US Sparkling Wine Consumption (Liters m), by Country of Origin, 2011–16
Table 28: US Sparkling Wine Consumption by Country of Origin (% vol), 2006–16
Table 29: US Sparkling Wine Consumption by the Top brands (Liters m), 2008–11
Table 30: US Sparkling Wine Consumption by the Top brands, (% vol), 2008–11
Table 31: US Fortified Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 32: US Fortified Wine Consumption (Liters m), 2006–16
Table 33: US Fortified Wine Consumption (Liters m), by Category, 2006–11
Table 34: US Fortified Wine Consumption (Liters m), by Category, 2011–16
Table 35: US Fortified Wine Consumption by Category, (% vol), 2006–16
Table 36: US Port Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 37: US Sherry Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 38: US Madeira & Marsala Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 39: US Vermouth Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 40: US Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2006–11
Table 41: US Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2011–16
Table 42: US Fortified Wine Consumption by Top Brands (Liters m), 2008–11
Table 43: US Total Wine Consumption (Liters m), 2006–16
Table 44: US Total Wine Consumption (Liters m), 2006–16
Table 45: US Standard Wine Consumption (Liters m), 2006–11
Table 46: US Standard Wine Consumption (Liters m), 2011–16
Table 47: US Still Wine Brands by Consumption (Liters m), 2008–11
Table 48: US Sparkling Wine Brands by Consumption (Liters m), 2008–11
Table 49: US Still Wine Consumption (Liters m) by Country of Origin, 2006–11
Table 50: US Still Wine Consumption (Liters m) by Country of Origin, 2011–16
Table 51: US Sparkling Wine Consumption (Liters m) by Country of Origin, 2006–11
Table 52: US Sparkling Wine Consumption (Liters m) by Country of Orgin, 2011–16
Table 53: US Fortified Wine Consumption (Liters m), by Category, 2006–11
Table 54: US Fortified Wine Consumption (Liters m), by Category, 2011–16
Table 55: US Still Wine Consumption by Color (Liters m), 2006–11
Table 56: US Still Wine Consumption by Color (Liters m), 2011–16
Table 57: US Wine Consumption by Price Segment (Liters m), 2006–11
Table 58: US Wine Consumption by Price Segment (Liters m), 2011–16

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: US Wine Market Dynamics, by Category, 2006–16
Figure 3: US Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 4: US Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Figure 5: US Wine Consumption (% vol), by Category, 2011
Figure 6: US Wine Consumption (Liters m) by Category, 2006–16
Figure 7: US Wine Consumption Market Shares (% vol) by Category, 2006–16
Figure 8: US Still Wine Market Dynamics, by Country of Origin, 2006–16
Figure 9: US Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 10: US Still Wine Consumption (Liters m) by Country of Origin, 2006–16
Figure 11: US Still Wine Consumption by Country of Origin (% vol), 2006–16
Figure 12: US: Argentinean Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: US: Australian Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 14: US: Chilean Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 15: US: French Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 16: US: German Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 17: US: Italian Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 18: US: New Zealand Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 19: US: Other Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 20: US: Portuguese Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 21: US: South African Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 22: US: Spanish Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 23: US: USA Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 24: US Still Wine Market Dynamics, by Color, 2006–16
Figure 25: US Still Wine Consumption (Liters m), by Color, 2006–16
Figure 26: US Wine Consumption by Color (% vol), 2006–16
Figure 27: US - White Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 28: US - Red Wine Consumption (Liters m) Growth (Y-o-Y), 2006–16
Figure 29: US - Rose Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 30: US Wine Market Dynamics by Price Segment, 2006–16
Figure 31: US Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 32: US Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 33: US Still Wine Brands (Liters m), 2008–11
Figure 34: US Sparkling Wine Market Dynamics, by Country of Origin, 2006–16
Figure 35: US Sparkling Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 36: US Sparkling Wine Consumption (Liters m) by Country of Origin, 2006–16
Figure 37: US Sparkling Wine Consumption by Country of Origin (% vol), 2006–16
Figure 38: US Fortified Wine Market Dynamics, by Category, 2006–16
Figure 39: US Fortified Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 40: US Fortified Wine Consumption (Liters m) by Category, 2006–16
Figure 41: Fortified Wine Consumption by Category (% vol), 2006–16
Figure 42: Port Wine Consumption (Liters m) and Growth (Y-o-Y),, 2006–11
Figure 43: Sherry Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 44: Madeira & Marsala Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 45: Vermouth Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 46: US Fortified Wine Brands (Liters m), 2008–11

Related research categories

By sector: Wine (in Wine & Champagne)

By market: United States (in North America)