The Future of the Wine Market in Portugal, to 2016

Synopsis
• This report provides authoritative and granular details of the Wine markets in Portugal; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes.

Summary
The report provides the latest, highly detailed information on dynamics in Portuguese Wine market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope
• This report provides authoritative and granular details of the Wine markets in Portugal; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes.

Reasons To Buy
• The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer detailed insight into the trends and dynamics affecting Wine market in Portugal.

• Custom segmentation of the market provides unique views and insights for marketers on the value, volume, to give unparalleled insight into the market.

Key Highlights
• Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.

• Detailed product sales segmentation (for both volumes and values) are provided.

• Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
2 Portugal Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 2006–16
2.3 Wine Consumption by Category Overview
3 Portugal Still Wine Market
3.1 Market Dynamics & Volume Analysis
3.2 Still Wine Consumption by Country of Origin
3.2.1 Overall Consumption by Country of Origin
3.3 Still Wine Market by Color
3.3.1 Market Dynamics by Color
3.3.2 Wine Consumption by Color Type
3.4 Still Wine Market by Price Segment
3.4.1 Market Dynamics by Price Segment
3.4.2 Wine Consumption by Price Segment
4 Portugal Sparkling Wine Market
4.1 Market Dynamics & Volume Analysis
4.1.1 Sparkling Wine Consumption, 2006–16
4.2 Sparkling Wine by Country of Origin
4.2.1 Sparkling Wine Consumption by Country of Origin, 2006–16
4.2.2 Market Share of Sparkling Wine by Country of Origin, 2006–16
5 Portugal Fortified Wine Market
5.1 Market Dynamics & Volume Analysis
5.2 Fortified Wine by Category
5.2.1 Port Wine Consumption and Growth Dynamics
5.2.2 Sherry Consumption and Growth Dynamics
5.2.3 Madeira & Marsala Consumption and Growth Dynamics
5.2.4 Vermouth Consumption and Growth Dynamics
5.3 Fortified Wine by Alcoholic Strength
6 Appendix
7 Methodology
7.1 About Canadean
7.2 Disclaimer

List of Tables
Table 1: Canadean’s Research Wine Type/Category Definitions
Table 2: Portugal Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 3: Portugal Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: Portugal Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 5: Portugal Wine Consumption (Liters m), by Category, 2006–11
Table 6: Portugal Wine Consumption (Liters m), by Category, 2011–16
Table 7: Portugal Wine Consumption, Market Shares (% vol) by Category, 2006–16
Table 8: Portugal Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Country of Origin
Table 9: Portugal Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 10: Portugal Still Wine Consumption by Country of Origin (% vol), 2006–16
Table 11: Portugal Still Wine Consumption (Liters m), by Country of Origin, 2006–11
Table 12: Portugal Still Wine Consumption Growth (Y-o-Y), by Country of Origin, 2007–11
Table 13: Portugal Still Wine Consumption (Liters m), by Country of Origin, 2011–16
Table 14: Portugal Still Wine Consumption Growth (Y-o-Y), by Country of Origin, 2011–16
Table 15: Portugal Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by color
Table 16: Portugal Wine Consumption (Liters m), by color, 2006–11
Table 17: Portugal Wine Consumption (Liters m), by color, 2011–16
Table 18: Portugal Wine Consumption by color (% vol), 2006–16
Table 19: Portugal Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 20: Portugal Still Wine Consumption (Liters m), by Price Segment, 2006–11
Table 21: Portugal Still Wine Consumption (Liters m), by Price Segment, 2011–16
Table 22: Portugal Still Wine Consumption by Price Segment (% vol), 2006–16
Table 23: Portugal Sparkling Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Country of Origin
Table 24: Portugal Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption liters/head), 2006–16
Table 25: Portugal Sparkling Wine Consumption (Liters m), by Country of Origin, 2006–11
Table 26: Portugal Sparkling Wine Consumption (Liters m), by Country of Origin, 2011–16
Table 27: Portugal Sparkling Wine Consumption by Country of Origin (% vol), 2006–16
Table 28: Portugal Fortified Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 29: Portugal Fortified Wine Consumption (Liters m), 2006–16
Table 30: Portugal Fortified Wine Consumption (Liters m), by Category, 2006–11
Table 31: Portugal Fortified Wine Consumption (Liters m), by Category, 2011–16
Table 32: Portugal Fortified Wine Consumption by Category, (% vol), 2006–16
Table 33: Portugal Port Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 34: Portugal Sherry Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 35: Portugal Madeira & Marsala Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 36: Portugal Vermouth Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 37: Portugal Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2006–11
Table 38: Portugal Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2011–16
Table 39: Portugal Total Wine Consumption (Liters m), 2006–16
Table 40: Portugal Total Wine Consumption (Liters m), 2006–16
Table 41: Portugal Standard Wine Consumption (Liters m), 2006–11
Table 42: Portugal Standard Wine Consumption (Liters m), 2011–16
Table 43: Portugal Still Wine Consumption (Liters m) by Country of Origin, 2006–11
Table 44: Portugal Still Wine Consumption (Liters m) by Country of Origin, 2011–16
Table 45: Portugal Sparkling Wine Consumption (Liters m) by Category, 2006–11
Table 46: Portugal Sparkling Wine Consumption (Liters m) by Category, 2011–16
Table 47: Portugal Fortified Wine Consumption (Liters m), by Category, 2006–11
Table 48: Portugal Fortified Wine Consumption (Liters m), by Category, 2011–16
Table 49: Portugal Still Wine Consumption by Color (Liters m), 2006–11
Table 50: Portugal Still Wine Consumption by Color (Liters m), 2011–16
Table 51: Portugal Wine Consumption by Price Segment (Liters m), 2006–11
Table 52: Portugal Wine Consumption by Price Segment (Liters m), 2011–16

List of Figures
Figure 1: Portugal Wine Market Dynamics, by Category, 2006–16
Figure 2: Portugal Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 3: Portugal Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Figure 4: Portugal Wine Consumption (% vol), by Category, 2011
Figure 5: Portugal Wine Consumption (Liters m) by Category, 2006–16
Figure 6: Portugal Wine Consumption Market Shares (% vol) by Category, 2006–16
Figure 7: Portugal Still Wine Market Dynamics, by Country of Origin, 2006–16
Figure 8: Portugal Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 9: Portugal Still Wine Consumption (Liters m) by Country of Origin, 2006–16
Figure 10: Portugal Still Wine Consumption by Country of Origin (% vol), 2006–16
Figure 11: Portugal: French Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 12: Portugal: Other Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: Portugal: Portuguese Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 14: Portugal: Spanish Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 15: Portugal Still Wine Market Dynamics, by Color, 2006–16
Figure 16: Portugal Still Wine Consumption (Liters m), by color 2006–16
Figure 17: Portugal Wine Consumption by color (% vol), 2006–16
Figure 18: Portugal - White Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 19: Portugal - Red Wine Consumption (Liters m) Growth (Y-o-Y), 2006–16
Figure 20: Portugal - Rose Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 21: Portugal Wine Market Dynamics By Price Segment, 2006–16
Figure 22: Portugal Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 23: Portugal Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 24: Portugal Sparkling Wine Market Dynamics, by Country of Origin, 2006–16
Figure 25: Portugal Sparkling Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 26: Portugal Sparkling Wine Consumption (Liters m) by Country of Origin, 2006–16
Figure 27: Portugal Sparkling Wine Consumption by Country of Origin (% vol), 2006–16
Figure 28: Portugal Fortified Wine Market Dynamics, by Category, 2006–16
Figure 29: Portugal Fortified Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 30: Portugal Fortified Wine Consumption (Liters m) by Category, 2006–16
Figure 31: Fortified Wine Consumption by Category (% vol), 2006–16
Figure 32: Port Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 33: Sherry Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 34: Madeira & Marsala Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 35: Vermouth Consumption (Liters m) and Growth (Y-o-Y), 2006–11

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Portugal (in Europe)