The Future of the Wine Market in New Zealand, to 2016

Synopsis
• This report provides authoritative and granular details of the Wine markets in New Zealand; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes.

Summary
The report provides the latest, highly detailed information on dynamics in New Zealand Wine market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope
• This report provides authoritative and granular details of the Wine markets in New Zealand; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes.

Reasons To Buy
• The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer detailed insight into the trends and dynamics affecting Wine market in New Zealand.

• Custom segmentation of the market provides unique views and insights for marketers on the value, volume, to give unparalleled insight into the market.

Key Highlights
• Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.

• Detailed product sales segmentation (for both volumes and values) are provided.

• Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
2 New Zealand Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 2006–16
2.3 Wine Consumption by Category Overview
3 New Zealand Still Wine Market
3.1 Market Dynamics & Volume Analysis
3.2 Still Wine Consumption by Country of Origin
3.2.1 Overall Consumption by Country of Origin
3.3 Still Wine Market by Color
3.3.1 Market Dynamics by Color
3.3.2 Wine Consumption by Color Type
3.4 Still Wine Market by Price Segment
3.4.1 Market Dynamics by Price Segment
3.4.2 Wine Consumption by Price Segment
4 New Zealand Sparkling Wine Market
4.1 Market Dynamics & Volume Analysis
4.1.1 Sparkling Wine Consumption, 2006–16
4.2 Sparkling Wine by Country of Origin
4.2.1 Sparkling Wine Consumption by Country of Origin, 2006–16
4.2.2 Market Share of Sparkling Wine by Country of Origin, 2006–16
5 New Zealand Fortified Wine Market
5.1 Market Dynamics & Volume Analysis
5.2 Fortified Wine by Category
5.2.1 Port Wine Consumption and Growth Dynamics
5.2.2 Sherry Consumption and Growth Dynamics
5.2.3 Madeira & Marsala Consumption and Growth Dynamics
5.2.4 Vermouth Consumption and Growth Dynamics
5.3 Fortified Wine by Alcoholic Strength
6 Appendix
7 Methodology
7.1 About Canadean
7.2 Disclaimer

List of Tables
Table 1: Canadean’s Research Wine Type/Category Definitions
Table 2: New Zealand Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 3: New Zealand Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: New Zealand Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 5: New Zealand Wine Consumption (Liters m), by Category, 2006–11
Table 6: New Zealand Wine Consumption (Liters m), by Category, 2011–16
Table 7: New Zealand Wine Consumption, Market Shares (% vol) by Category, 2006–16
Table 8: New Zealand Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Country of Origin
Table 9: New Zealand Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 10: New Zealand Still Wine Consumption by Country of Origin (% vol), 2006–16
Table 11: New Zealand Still Wine Consumption (Liters m), by Country of Origin, 2006–11
Table 12: New Zealand Still Wine Consumption Growth (Y-o-Y), by Country of Origin, 2007–11
Table 13: New Zealand Still Wine Consumption (Liters m), by Country of Origin, 2011–16
Table 14: New Zealand Still Wine Consumption Growth (Y-o-Y), by Country of Origin, 2011–16
Table 15: New Zealand Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by color
Table 16: New Zealand Wine Consumption (Liters m), by color, 2006–11
Table 17: New Zealand Wine Consumption (Liters m), by color, 2011–16
Table 18: New Zealand Wine Consumption by color (% vol), 2006–16
Table 19: New Zealand Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 20: New Zealand Still Wine Consumption (Liters m), by Price Segment, 2006–11
Table 21: New Zealand Still Wine Consumption (Liters m), by Price Segment, 2011–16
Table 22: New Zealand Still Wine Consumption by Price Segment (% vol), 2006–16
Table 23: New Zealand Sparkling Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Country of Origin
Table 24: New Zealand Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption liters/head), 2006–16
Table 25: New Zealand Sparkling Wine Consumption (Liters m), by Country of Origin, 2006–11
Table 26: New Zealand Sparkling Wine Consumption (Liters m), by Country of Origin, 2011–16
Table 27: New Zealand Sparkling Wine Consumption by Country of Origin (% vol), 2006–16
Table 28: New Zealand Fortified Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 29: New Zealand Fortified Wine Consumption (Liters m), 2006–16
Table 30: New Zealand Fortified Wine Consumption (Liters m), by Category, 2006–11
Table 31: New Zealand Fortified Wine Consumption (Liters m), by Category, 2011–16
Table 32: New Zealand Fortified Wine Consumption by Category, (% vol), 2006–16
Table 33: New Zealand Port Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 34: New Zealand Sherry Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 35: New Zealand Madeira & Marsala Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 36: New Zealand Vermouth Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 37: New Zealand Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2006–11
Table 38: New Zealand Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2011–16
Table 39: New Zealand Total Wine Consumption (Liters m), 2006–16
Table 40: New Zealand Total Wine Consumption (Liters m), 2006–16
Table 41: New Zealand Standard Wine Consumption (Liters m), 2006–11
Table 42: New Zealand Standard Wine Consumption (Liters m), 2011–16
Table 43: New Zealand Still Wine Consumption (Liters m) by Country of Origin, 2006–11
Table 44: New Zealand Still Wine Consumption (Liters m) by Country of Origin, 2011–16
Table 45: New Zealand Sparkling Wine Consumption (Liters m) by Category, 2006–11
Table 46: New Zealand Sparkling Wine Consumption (Liters m) by Category, 2011–16
Table 47: New Zealand Fortified Wine Consumption (Liters m), by Category, 2006–11
Table 48: New Zealand Fortified Wine Consumption (Liters m), by Category, 2011–16
Table 49: New Zealand Still Wine Consumption by Color (Liters m), 2006–11
Table 50: New Zealand Still Wine Consumption by Color (Liters m), 2011–16
Table 51: New Zealand Wine Consumption by Price Segment (Liters m), 2006–11
Table 52: New Zealand Wine Consumption by Price Segment (Liters m), 2011–16

List of Figures
Figure 1: New Zealand Wine Market Dynamics, by Category, 2006–16
Figure 2: New Zealand Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 3: New Zealand Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Figure 4: New Zealand Wine Consumption (% vol), by Category, 2011
Figure 5: New Zealand Wine Consumption (Liters m) by Category, 2006–16
Figure 6: New Zealand Wine Consumption Market Shares (% vol) by Category, 2006–16
Figure 7: New Zealand Still Wine Market Dynamics, by Country of Origin, 2006–16
Figure 8: New Zealand Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 9: New Zealand Still Wine Consumption (Liters m) by Country of Origin, 2006–16
Figure 10: New Zealand Still Wine Consumption by Country of Origin (% vol), 2006–16
Figure 11: New Zealand: Argentinean Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 12: New Zealand: Australian Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: New Zealand: Chilean Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 14: New Zealand: French Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 15: New Zealand: Italian Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 16: New Zealand: New Zealand Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 17: New Zealand: Other Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 18: New Zealand: South African Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 19: New Zealand: Spanish Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 20: New Zealand Still Wine Market Dynamics, by Color, 2006–16
Figure 21: New Zealand Still Wine Consumption (Liters m), by color 2006–16
Figure 22: New Zealand Wine Consumption by color (% vol), 2006–16
Figure 23: New Zealand - White Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 24: New Zealand - Red Wine Consumption (Liters m) Growth (Y-o-Y), 2006–16
Figure 25: New Zealand - Rose Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 26: New Zealand Wine Market Dynamics By Price Segment, 2006–16
Figure 27: New Zealand Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 28: New Zealand Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 29: New Zealand Sparkling Wine Market Dynamics, by Country of Origin, 2006–16
Figure 30: New Zealand Sparkling Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 31: New Zealand Sparkling Wine Consumption (Liters m) by Country of Origin, 2006–16
Figure 32: New Zealand Sparkling Wine Consumption by Country of Origin (% vol), 2006–16
Figure 33: New Zealand Fortified Wine Market Dynamics, by Category, 2006–16
Figure 34: New Zealand Fortified Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 35: New Zealand Fortified Wine Consumption (Liters m) by Category, 2006–16
Figure 36: Fortified Wine Consumption by Category (% vol), 2006–16
Figure 37: Port Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 38: Sherry Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 39: Madeira & Marsala Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 40: Vermouth Consumption (Liters m) and Growth (Y-o-Y), 2006–11

Related research categories

By sector: Wine (in Wine & Champagne)

By market: New Zealand (in Oceania)