The Future of the Wine Market in Italy, to 2016

Synopsis
• This report provides authoritative and granular details of the Wine markets in Italy; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes, and brand dynamics.

Summary
The report provides the latest, highly detailed information on dynamics in Italian Wine market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope
• This report provides authoritative and granular details of the Wine markets in Italy; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes, and brand dynamics.

Reasons To Buy
• The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer detailed insight into the trends and dynamics affecting Wine market in Italy.

• Custom segmentation of the market provides unique views and insights for marketers on the value, volume, brands data, to give unparalleled insight into the market.

Key Highlights
• Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.

• Detailed product sales segmentation (for both volumes and values) are provided, including brand data at the product category level.

• Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 Italy Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 2006–16
2.3 Wine Consumption by Category Overview
3 Italy Still Wine Market
3.1 Market Dynamics & Volume Analysis
3.2 Still Wine Consumption by Country of Origin
3.2.1 Overall Consumption by Country of Origin
3.3 Still Wine Market by Color
3.3.1 Market Dynamics by Color
3.3.2 Wine Consumption by Color Type
3.4 Still Wine Market by Price Segment
3.4.1 Market Dynamics by Price Segment
3.4.2 Wine Consumption by Price Segment
3.5 Still Wine by Brands
4 Italy Sparkling Wine Market
4.1 Market Dynamics & Volume Analysis
4.1.1 Sparkling Wine Consumption, 2006–16
4.2 Sparkling Wine by Country of Origin
4.2.1 Sparkling Wine Consumption by Country of Origin, 2006–16
4.2.2 Market Share of Sparkling Wine by Country of Origin, 2006–16
4.3 Sparkling Wine by Brands
5 Italy Fortified Wine Market
5.1 Market Dynamics & Volume Analysis
5.2 Fortified Wine by Category
5.2.1 Port Wine Consumption and Growth Dynamics
5.2.2 Sherry Consumption and Growth Dynamics
5.2.3 Madeira & Marsala Consumption and Growth Dynamics
5.2.4 Vermouth Consumption and Growth Dynamics
5.3 Fortified Wine by Alcoholic Strength
5.4 Fortified Wine by Brands
6 Appendix
7 Methodology
7.1 About Canadean
7.2 Disclaimer

List of Tables
Table 1: Volume Units for Wine Market
Table 2: Italy Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 3: Italy Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: Italy Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 5: Italy Wine Consumption (Liters m), by Category, 2006–11
Table 6: Italy Wine Consumption (Liters m), by Category, 2011–16
Table 7: Italy Wine Consumption, Market Shares (% vol) by Category, 2006–16
Table 8: Italy Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 9: Italy Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 10: Italy Still Wine Consumption by Country of Origin (% vol), 2006–16
Table 11: Italy Still Wine Consumption (Liters m), by Country of Origin, 2006–11
Table 12: Italy Still Wine Consumption Growth (Y-o-Y), by Country of Origin, 2007–11
Table 13: Italy Still Wine Consumption (Liters m), by Country of Origin, 2011–16
Table 14: Italy Still Wine Consumption Growth (Y-o-Y), by Country of Origin, 2011–16
Table 15: Italy Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Color
Table 16: Italy Wine Consumption (Liters m), by Color, 2006–11
Table 17: Italy Wine Consumption (Liters m), by Color, 2011–16
Table 18: Italy Wine Consumption by Color (% vol), 2006–16
Table 19: Italy Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 20: Italy Still Wine Consumption (Liters m), by Price Segment, 2006–11
Table 21: Italy Still Wine Consumption (Liters m), by Price Segment, 2011–16
Table 22: Italy Still Wine Consumption by Price Segment (% vol), 2006–16
Table 23: Italy Still Wine Consumption (Liters m), by the Top brands, 2008–11
Table 24: Italy Sparkling Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 25: Italy Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption liters/head), 2006–16
Table 26: Italy Sparkling Wine Consumption (Liters m), by Country of Origin, 2006–11
Table 27: Italy Sparkling Wine Consumption (Liters m), by Country of Origin, 2011–16
Table 28: Italy Sparkling Wine Consumption by Country of Origin (% vol), 2006–16
Table 29: Italy Sparkling Wine Consumption by the Top brands (Liters m), 2008–11
Table 30: Italy Sparkling Wine Consumption by the Top brands, (% vol), 2008–11
Table 31: Italy Fortified Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 32: Italy Fortified Wine Consumption (Liters m), 2006–16
Table 33: Italy Fortified Wine Consumption (Liters m), by Category, 2006–11
Table 34: Italy Fortified Wine Consumption (Liters m), by Category, 2011–16
Table 35: Italy Fortified Wine Consumption by Category, (% vol), 2006–16
Table 36: Italy Port Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 37: Italy Sherry Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 38: Italy Madeira & Marsala Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 39: Italy Vermouth Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 40: Italy Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2006–11
Table 41: Italy Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2011–16
Table 42: Italy Fortified Wine Consumption by Top Brands (Liters m), 2008–11
Table 43: Italy Total Wine Consumption (Liters m), 2006–16
Table 44: Italy Total Wine Consumption (Liters m), 2006–16
Table 45: Italy Standard Wine Consumption (Liters m), 2006–11
Table 46: Italy Standard Wine Consumption (Liters m), 2011–16
Table 47: Italy Still Wine Brands by Consumption (Liters m), 2008–11
Table 48: Italy Sparkling Wine Brands by Consumption (Liters m), 2008–11
Table 49: Italy Still Wine Consumption (Liters m) by Country of Origin, 2006–11
Table 50: Italy Still Wine Consumption (Liters m) by Country of Origin, 2011–16
Table 51: Italy Sparkling Wine Consumption (Liters m) by Country of Origin, 2006–11
Table 52: Italy Sparkling Wine Consumption (Liters m) by Country of Origin, 2011–16
Table 53: Italy Fortified Wine Consumption (Liters m), by Category, 2006–11
Table 54: Italy Fortified Wine Consumption (Liters m), by Category, 2011–16
Table 55: Italy Still Wine Consumption by Color (Liters m), 2006–11
Table 56: Italy Still Wine Consumption by Color (Liters m), 2011–16
Table 57: Italy Wine Consumption by Price Segment (Liters m), 2006–11
Table 58: Italy Wine Consumption by Price Segment (Liters m), 2011–16

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Wine Market Dynamics, by Category, 2006–16
Figure 3: Italy Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 4: Italy Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Figure 5: Italy Wine Consumption (% vol), by Category, 2011
Figure 6: Italy Wine Consumption (Liters m) by Category, 2006–16
Figure 7: Italy Wine Consumption Market Shares (% vol) by Category, 2006–16
Figure 8: Italy Still Wine Market Dynamics, by Category, 2006–16
Figure 9: Italy Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 10: Italy Still Wine Consumption (Liters m) by Country of Origin, 2006–16
Figure 11: Italy Still Wine Consumption by Country of Origin (% vol), 2006–16
Figure 12: Italy: Australian Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: Italy: Chilean Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 14: Italy: French Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 15: Italy: German Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 16: Italy: Italian Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 17: Italy: Other Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 18: Italy: Portuguese Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 19: Italy: Spanish Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 20: Italy Still Wine Market Dynamics, by Color, 2006–16
Figure 21: Italy Still Wine Consumption (Liters m), by Color 2006–16
Figure 22: Italy Wine Consumption by Color (% vol), 2006–16
Figure 23: Italy - White Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 24: Italy - Red Wine Consumption (Liters m) Growth (Y-o-Y), 2006–16
Figure 25: Italy - Rose Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 26: Italy Wine Market Dynamics by Price Segment, 2006–16
Figure 27: Italy Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 28: Italy Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 29: Italy Still Wine Brands (Liters m), 2008–11
Figure 30: Italy Sparkling Wine Market Dynamics, by Category, 2006–16
Figure 31: Italy Sparkling Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 32: Italy Sparkling Wine Consumption (Liters m) by Country of Origin, 2006–16
Figure 33: Italy Sparkling Wine Consumption by Country of Origin (% vol), 2006–16
Figure 34: Italy Fortified Wine Market Dynamics, by Category, 2006–16
Figure 35: Italy Fortified Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 36: Italy Fortified Wine Consumption (Liters m) by Category, 2006–16
Figure 37: Fortified Wine Consumption by Category (% vol), 2006–16
Figure 38: Port Wine Consumption (Liters m) and Growth (Y-o-Y),, 2006–11
Figure 39: Sherry Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 40: Madeira & Marsala Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 41: Vermouth Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 42: Italy Fortified Wine Brands (Liters m), 2008–11

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Italy (in Europe)