The Future of the Wine Market in Hong Kong, to 2016

Synopsis
• This report provides authoritative and granular details of the Wine markets in Hong Kong; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes.

Summary
The report provides the latest, highly detailed information on dynamics in Hong Kong Wine market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope
• This report provides authoritative and granular details of the Wine markets in Hong Kong; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes.

Reasons To Buy
• The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer detailed insight into the trends and dynamics affecting Wine market in Hong Kong.

• Custom segmentation of the market provides unique views and insights for marketers on the value, volume, to give unparalleled insight into the market.

Key Highlights
• Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.

• Detailed product sales segmentation (for both volumes and values) are provided.

• Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
2 Hong Kong Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 2006–16
2.3 Wine Consumption by Category Overview
3 Hong Kong Still Wine Market
3.1 Still Wine Market by Color
3.1.1 Market Dynamics by Color
3.1.2 Wine Consumption by Color Type
3.2 Still Wine Market by Price Segment
3.2.1 Market Dynamics by Price Segment
3.2.2 Wine Consumption by Price Segment
4 Hong Kong Sparkling Wine Market
4.1 Sparkling Wine Consumption, 2006–16
5 Hong Kong Fortified Wine Market
5.1 Market Dynamics & Volume Analysis
5.2 Fortified Wine by Category
5.2.1 Port Wine Consumption and Growth Dynamics
5.2.2 Sherry Consumption and Growth Dynamics
5.2.3 Madeira & Marsala Consumption and Growth Dynamics
5.2.4 Vermouth Consumption and Growth Dynamics
6 Appendix
7 Methodology
7.1 About Canadean
7.2 Disclaimer

List of Tables
Table 1: Canadean’s Research Wine Type/Category Definitions
Table 2: Hong Kong Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 3: Hong Kong Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: Hong Kong Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 5: Hong Kong Wine Consumption (Liters m), by Category, 2006–11
Table 6: Hong Kong Wine Consumption (Liters m), by Category, 2011–16
Table 7: Hong Kong Wine Consumption, Market Shares (% vol) by Category, 2006–16
Table 8: Hong Kong Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 9: Hong Kong Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by color
Table 10: Hong Kong Wine Consumption (Liters m), by color, 2006–11
Table 11: Hong Kong Wine Consumption (Liters m), by color, 2011–16
Table 12: Hong Kong Wine Consumption by color (% vol), 2006–16
Table 13: Hong Kong Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 14: Hong Kong Still Wine Consumption (Liters m), by Price Segment, 2006–11
Table 15: Hong Kong Still Wine Consumption (Liters m), by Price Segment, 2011–16
Table 16: Hong Kong Still Wine Consumption by Price Segment (% vol), 2006–16
Table 17: Hong Kong Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption liters/head), 2006–16
Table 18: Hong Kong Fortified Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 19: Hong Kong Fortified Wine Consumption (Liters m), 2006–16
Table 20: Hong Kong Fortified Wine Consumption (Liters m), by Category, 2006–11
Table 21: Hong Kong Fortified Wine Consumption (Liters m), by Category, 2011–16
Table 22: Hong Kong Fortified Wine Consumption by Category, (% vol), 2006–16
Table 23: Hong Kong Port Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 24: Hong Kong Sherry Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 25: Hong Kong Madeira & Marsala Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 26: Hong Kong Vermouth Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 27: Hong Kong Total Wine Consumption (Liters m), 2006–16
Table 28: Hong Kong Total Wine Consumption (Liters m), 2006–16
Table 29: Hong Kong Standard Wine Consumption (Liters m), 2006–11
Table 30: Hong Kong Standard Wine Consumption (Liters m), 2011–16
Table 31: Hong Kong Fortified Wine Consumption (Liters m), by Category, 2006–11
Table 32: Hong Kong Fortified Wine Consumption (Liters m), by Category, 2011–16
Table 33: Hong Kong Still Wine Consumption by Color (Liters m), 2006–11
Table 34: Hong Kong Still Wine Consumption by Color (Liters m), 2011–16
Table 35: Hong Kong Wine Consumption by Price Segment (Liters m), 2006–11
Table 36: Hong Kong Wine Consumption by Price Segment (Liters m), 2011–16

List of Figures
Figure 1: Hong Kong Wine Market Dynamics, by Category, 2006–16
Figure 2: Hong Kong Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 3: Hong Kong Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Figure 4: Hong Kong Wine Consumption (% vol), by Category, 2011
Figure 5: Hong Kong Wine Consumption (Liters m) by Category, 2006–16
Figure 6: Hong Kong Wine Consumption Market Shares (% vol) by Category, 2006–16
Figure 7: Hong Kong Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 8: Hong Kong Still Wine Market Dynamics, by Color, 2006–16
Figure 9: Hong Kong Still Wine Consumption (Liters m), by color 2006–16
Figure 10: Hong Kong Wine Consumption by color (% vol), 2006–16
Figure 11: Hong Kong - White Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 12: Hong Kong - Red Wine Consumption (Liters m) Growth (Y-o-Y), 2006–16
Figure 13: Hong Kong - Rose Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 14: Hong Kong Wine Market Dynamics By Price Segment, 2006–16
Figure 15: Hong Kong Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 16: Hong Kong Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 17: Hong Kong Sparkling Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 18: Hong Kong Fortified Wine Market Dynamics, by Category, 2006–16
Figure 19: Hong Kong Fortified Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 20: Hong Kong Fortified Wine Consumption (Liters m) by Category, 2006–16
Figure 21: Fortified Wine Consumption by Category (% vol), 2006–16
Figure 22: Port Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 23: Sherry Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 24: Madeira & Marsala Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 25: Vermouth Consumption (Liters m) and Growth (Y-o-Y), 2006–11

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Hong Kong (in Asia)