The Future of the Wine Market in Germany, to 2016

Synopsis
• This report provides authoritative and granular details of the Wine markets in Germany; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes, and brand dynamics.

Summary
The report provides the latest, highly detailed information on dynamics in German Wine market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope
• This report provides authoritative and granular details of the Wine markets in Germany; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes, and brand dynamics.

Reasons To Buy
• The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer detailed insight into the trends and dynamics affecting Wine market in Germany.

• Custom segmentation of the market provides unique views and insights for marketers on the value, volume, brands data, to give unparalleled insight into the market.

Key Highlights
• Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.

• Detailed product sales segmentation (for both volumes and values) are provided, including brand data at the product category level.

• Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 Germany Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 2006–16
2.3 Wine Consumption by Category Overview
3 Germany Still Wine Market
3.1 Market Dynamics & Volume Analysis
3.2 Still Wine Consumption by Country of Origin
3.2.1 Overall Consumption by Country of Origin
3.3 Still Wine Market by Color
3.3.1 Market Dynamics by Color
3.3.2 Wine Consumption by Color Type
3.4 Still Wine Market by Price Segment
3.4.1 Market Dynamics by Price Segment
3.4.2 Wine Consumption by Price Segment
3.5 Still Wine by Brands
4 Germany Sparkling Wine Market
4.1 Market Dynamics & Volume Analysis
4.1.1 Sparkling Wine Consumption, 2006–16
4.2 Sparkling Wine by Country of Origin
4.2.1 Sparkling Wine Consumption by Country of Origin, 2006–16
4.2.2 Market Share of Sparkling Wine by Country of Origin, 2006–16
4.3 Sparkling Wine by Brands
4.3.1 Sparkling Wine Brands
5 Germany Fortified Wine Market
5.1 Market Dynamics & Volume Analysis
5.2 Fortified Wine by Category
5.2.1 Port Wine Consumption and Growth Dynamics
5.2.2 Sherry Consumption and Growth Dynamics
5.2.3 Madeira & Marsala Consumption and Growth Dynamics
5.2.4 Vermouth Consumption and Growth Dynamics
5.3 Fortified Wine by Alcoholic Strength
5.4 Fortified Wine by Brands
6 Appendix
7 Methodology
7.1 About Canadean
7.2 Disclaimer

List of Tables
Table 1: Volume Units for Wine Market
Table 2: Germany Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 3: Germany Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: Germany Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 5: Germany Wine Consumption (Liters m), by Category, 2006–11
Table 6: Germany Wine Consumption (Liters m), by Category, 2011–16
Table 7: Germany Wine Consumption, Market Shares (% vol) by Category, 2006–16
Table 8: Germany Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 9: Germany Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 10: Germany Still Wine Consumption by Country of Origin (% vol), 2006–16
Table 11: Germany Still Wine Consumption (Liters m), by Country of Origin, 2006–11
Table 12: Germany Still Wine Consumption Growth (Y-o-Y), by Country of Origin, 2007–11
Table 13: Germany Still Wine Consumption (Liters m), by Country of Origin, 2011–16
Table 14: Germany Still Wine Consumption Growth (Y-o-Y), by Country of Origin, 2011–16
Table 15: Germany Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Color
Table 16: Germany Wine Consumption (Liters m), by Color, 2006–11
Table 17: Germany Wine Consumption (Liters m), by Color, 2011–16
Table 18: Germany Wine Consumption by Color (% vol), 2006–16
Table 19: Germany Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Price Segment
Table 20: Germany Still Wine Consumption (Liters m), by Price Segment, 2006–11
Table 21: Germany Still Wine Consumption (Liters m), by Price Segment, 2011–16
Table 22: Germany Still Wine Consumption by Price Segment (% vol), 2006–16
Table 23: Germany Still Wine Consumption (Liters m), by the Top brands, 2008–11
Table 24: Germany Sparkling Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 25: Germany Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption liters/head), 2006–16
Table 26: Germany Sparkling Wine Consumption (Liters m), by Country of Origin, 2006–11
Table 27: Germany Sparkling Wine Consumption (Liters m), by Country of Origin, 2011–16
Table 28: Germany Sparkling Wine Consumption by Country of Origin (% vol), 2006–16
Table 29: Germany Sparkling Wine Consumption by the Top brands (Liters m), 2008–11
Table 30: Germany Sparkling Wine Consumption by the Top brands, (% vol), 2008–11
Table 31: Germany Fortified Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 32: Germany Fortified Wine Consumption (Liters m), 2006–16
Table 33: Germany Fortified Wine Consumption (Liters m), by Category, 2006–11
Table 34: Germany Fortified Wine Consumption (Liters m), by Category, 2011–16
Table 35: Germany Fortified Wine Consumption by Category, (% vol), 2006–16
Table 36: Germany Port Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 37: Germany Sherry Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 38: Germany Madeira & Marsala Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 39: Germany Vermouth Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 40: Germany Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2006–11
Table 41: Germany Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2011–16
Table 42: Germany Fortified Wine Consumption by Top Brands (Liters m), 2008–11
Table 43: Germany Total Wine Consumption (Liters m), 2006–16
Table 44: Germany Total Wine Consumption (Liters m), 2006–16
Table 45: Germany Standard Wine Consumption (Liters m), 2006–11
Table 46: Germany Standard Wine Consumption (Liters m), 2011–16
Table 47: Germany Still Wine Brands by Consumption (Liters m), 2008–11
Table 48: Germany Sparkling Wine Brands by Consumption (Liters m), 2008–11
Table 49: Germany Still Wine Consumption (Liters m) by Country of Origin, 2006–11
Table 50: Germany Still Wine Consumption (Liters m) by Country of Origin, 2011–16
Table 51: Germany Sparkling Wine Consumption (Liters m) by Category, 2006–11
Table 52: Germany Sparkling Wine Consumption (Liters m) by Category, 2011–16
Table 53: Germany Fortified Wine Consumption (Liters m), by Category, 2006–11
Table 54: Germany Fortified Wine Consumption (Liters m), by Category, 2011–16
Table 55: Germany Still Wine Consumption by Color (Liters m), 2006–11
Table 56: Germany Still Wine Consumption by Color (Liters m), 2011–16
Table 57: Germany Wine Consumption by Price Segment (Liters m), 2006–11
Table 58: Germany Wine Consumption by Price Segment (Liters m), 2011–16

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Germany Wine Market Dynamics, by Category, 2006–16
Figure 3: Germany Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 4: Germany Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Figure 5: Germany Wine Consumption (% vol), by Category, 2011
Figure 6: Germany Wine Consumption (Liters m) by Category, 2006–16
Figure 7: Germany Wine Consumption Market Shares (% vol) by Category, 2006–16
Figure 8: Germany Still Wine Market Dynamics, by Category, 2006–16
Figure 9: Germany Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 10: Germany Still Wine Consumption (Liters m) by Country of Origin, 2006–16
Figure 11: Germany Still Wine Consumption by Country of Origin (% vol), 2006–16
Figure 12: Germany: Argentinean Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: Germany: Australian Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 14: Germany: Chilean Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 15: Germany: French Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 16: Germany: German Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 17: Germany: Greek Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 18: Germany: Italian Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 19: Germany: New Zealand Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 20: Germany: Other Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 21: Germany: Portuguese Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 22: Germany: South African Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 23: Germany: Spanish Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 24: Germany: USA Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 25: Germany Still Wine Market Dynamics, by Color, 2006–16
Figure 26: Germany Still Wine Consumption (Liters m), by Color, 2006–16
Figure 27: Germany Wine Consumption by Color (% vol), 2006–16
Figure 28: Germany - White Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 29: Germany - Red Wine Consumption (Liters m) Growth (Y-o-Y), 2006–16
Figure 30: Germany - Rose Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 31: Germany Wine Market Dynamics By Price Segment, 2006–16
Figure 32: Germany Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 33: Germany Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 34: Germany Still Wine Brands (Liters m), 2008–11
Figure 35: Germany Sparkling Wine Market Dynamics, by Category, 2006–16
Figure 36: Germany Sparkling Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 37: Germany Sparkling Wine Consumption (Liters m) by Country of Origin, 2006–16
Figure 38: Germany Sparkling Wine Consumption by Country of Origin (% vol), 2006–16
Figure 39: Germany Fortified Wine Market Dynamics, by Category, 2006–16
Figure 40: Germany Fortified Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 41: Germany Fortified Wine Consumption (Liters m) by Category, 2006–16
Figure 42: Fortified Wine Consumption by Category (% vol), 2006–16
Figure 43: Port Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 44: Sherry Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 45: Madeira & Marsala Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 46: Vermouth Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 47: Germany Fortified Wine Brands (Liters m), 2008–11

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Germany (in Europe)