The Future of the Wine Market in China, to 2016

Synopsis
• This report provides authoritative and granular details of the Wine markets in China; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes, and brand dynamics.

Summary
The report provides the latest, highly detailed information on dynamics in Chinese Wine market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope
• This report provides authoritative and granular details of the Wine markets in China; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes, and brand dynamics.

Reasons To Buy
• The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer detailed insight into the trends and dynamics affecting Wine market in China.

• Custom segmentation of the market provides unique views and insights for marketers on the value, volume, brands data, to give unparalleled insight into the market.

Key Highlights
• Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.

• Detailed product sales segmentation (for both volumes and values) are provided, including brand data at the product category level.

• Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 China Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 2006–16
2.3 Wine Consumption by Category Overview
3 China Still Wine Market
3.1 Market Dynamics & Volume Analysis
3.2 Still Wine Consumption by Country of Origin
3.2.1 Overall Consumption by Country of Origin
3.3 Still Wine Market by Color
3.3.1 Market Dynamics by Color
3.3.2 Wine Consumption by Color Type
3.4 Still Wine Market by Price Segment
3.4.1 Market Dynamics by Price Segment
3.4.2 Wine Consumption by Price Segment
3.5 Still Wine by Brands
4 China Sparkling Wine Market
4.1 Market Dynamics & Volume Analysis
4.1.1 Sparkling Wine Consumption, 2006–16
4.2 Sparkling Wine by Country of Origin
4.2.1 Sparkling Wine Consumption by Country of Origin, 2006–16
4.2.2 Market Share of Sparkling Wine by Country of Origin, 2006–16
4.3 Sparkling Wine by Brands
5 Appendix
6 Methodology
6.1 About Canadean
6.2 Disclaimer

List of Tables
Table 1: Volume Units for Wine Market
Table 2: China Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by category
Table 3: China Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: China Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 5: China Wine Consumption (Liters m), by Category, 2006–11
Table 6: China Wine Consumption (Liters m), by Category, 2011–16
Table 7: China Wine Consumption, Market Shares (% vol) by Category, 2006–16
Table 8: China Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Country of Origin
Table 9: China Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 10: China Still Wine Consumption by Country of Origin (% vol), 2006–16
Table 11: China Still Wine Consumption (Liters m), by Country of Origin, 2006–11
Table 12: China Still Wine Consumption Growth (Y-o-Y), by Country of Origin, 2006–10
Table 13: China Still Wine Consumption (Liters m), by Country of Origin, 2011–16
Table 14: China Still Wine Consumption Growth (Y-o-Y), by Country of Origin, 2011–16
Table 15: China Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by color
Table 16: China Wine Consumption (Liters m), by color, 2006–11
Table 17: China Wine Consumption (Liters m), by color, 2011–16
Table 18: China Wine Consumption by color (% vol), 2006–16
Table 19: China Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Price Segment
Table 20: China Still Wine Consumption (Liters m), by Price Segment, 2006–11
Table 21: China Still Wine Consumption (Liters m), by Price Segment, 2011–16
Table 22: China Still Wine Consumption by Price Segment (% vol), 2006–16
Table 23: China Still Wine Consumption (Liters m), by the Top brands, 2008–11
Table 24: China Sparkling Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by category
Table 25: China Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption (liters/head), 2006–16
Table 26: China Sparkling Wine Consumption (Liters m), by Country of Origin, 2006–11
Table 27: China Sparkling Wine Consumption (Liters m), by Country of Origin, 2011–16
Table 28: China Sparkling Wine Consumption by Country of Origin (% vol), 2006–16
Table 29: China Sparkling Wine Consumption by the Top brands (Liters m), 2008–11
Table 30: China Sparkling Wine Consumption by the Top brands, (% vol), 2008–11
Table 31: China Total Wine Consumption (Liters m), 2006–16
Table 32: China Total Wine Consumption (Liters m), 2006–16
Table 33: China Standard Wine Consumption (Liters m), 2006–11
Table 34: China Standard Wine Consumption (Liters m), 2011–16
Table 35: China Still Wine Brands by Consumption (Liters m), 2008–11
Table 36: China Sparkling Wine Brands by Consumption (Liters m), 2008–11
Table 37: China Still Wine Consumption (Liters m) by Country of Origin, 2006–11
Table 38: China Still Wine Consumption (Liters m) by Country of Origin, 2011–16
Table 39: China Sparkling Wine Consumption (Liters m) by Category, 2006–11
Table 40: China Sparkling Wine Consumption (Liters m) by Category, 2011–16
Table 41: China Fortified Wine Consumption (Liters m), 2006–11
Table 42: China Fortified Wine Consumption (Liters m), 2011–16
Table 43: China Still Wine Consumption by Color (Liters m), 2006–11
Table 44: China Still Wine Consumption by Color (Liters m), 2011–16
Table 45: China Wine Consumption by Price Segment (Liters m), 2006–11
Table 46: China Wine Consumption by Price Segment (Liters m), 2011–16

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Wine Market Dynamics, By Category, 2006–16
Figure 3: China Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 4: China Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Figure 5: China Wine Consumption (% vol), by Category, 2010
Figure 6: China Wine Consumption (Liters m) by Category, 2006–16
Figure 7: China Wine Consumption Market Shares (% vol) by Category, 2006–16
Figure 8: China Still Wine Market Dynamics, by Country of Origin, 2006–16
Figure 9: China Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 10: China Still Wine Consumption (Liters m) by Country of Origin, 2006–16
Figure 11: China Still Wine Consumption by Country of Origin (% vol), 2006–16
Figure 12: China: Argentinean Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: China: Australian Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 14: China: Chinese Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 15: China: Chilean Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 16: China: French Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 17: China: German Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 18: China: Hungarian Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 19: China: Italian Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 20: China: New Zealand Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 21: China: Other Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 22: China: Portuguese Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 23: China: South African Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 24: China: Spanish Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 25: China: USA Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 26: China Still Wine Market Dynamics, by Color, 2006–16
Figure 27: China Still Wine Consumption (Liters m), by color 2006–16
Figure 28: China Wine Consumption by color (% vol), 2006–16
Figure 29: China - White Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 30: China - Red Wine Consumption (Liters m) Growth (Y-o-Y), 2006–16
Figure 31: China - Rose Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 32: China Wine Market Dynamics by Price Segment, 2006–16
Figure 33: China Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 34: China Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 35: China Still Wine Brands (Liters m), 2008–11
Figure 36: China Sparkling Wine Market Dynamics, By Category, 2006–16
Figure 37: China Sparkling Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 38: China Sparkling Wine Consumption (Liters m) by Country of Origin, 2006–16
Figure 39: China Sparkling Wine Consumption by Country of Origin (% vol), 2006–16

Related research categories

By sector: Wine (in Wine & Champagne)

By market: China (in Asia), China (in BRICM)