The Future of the Wine Market in Brazil, to 2016

Synopsis
• This report provides authoritative and granular details of the Wine markets in Brazil; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes, and brand dynamics.

Summary
The report provides the latest, highly detailed information on dynamics in Brazilian Wine market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope
• This report provides authoritative and granular details of the Wine markets in Brazil; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes, and brand dynamics.

Reasons To Buy
• The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer detailed insight into the trends and dynamics affecting Wine market in Brazil.

• Custom segmentation of the market provides unique views and insights for marketers on the value, volume, brands data, to give unparalleled insight into the market.

Key Highlights
• Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.

• Detailed product sales segmentation (for both volumes and values) are provided, including brand data at the product category level.

• Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 Brazil Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 2006–16
2.3 Wine Consumption by Category Overview
3 Brazil Still Wine Market
3.1 Still Wine Market by Color
3.1.1 Market Dynamics by Color
3.1.2 Wine Consumption by Color Type
3.2 Still Wine Market by Price Segment
3.2.1 Market Dynamics by Price Segment
3.2.2 Wine Consumption by Price Segment
3.3 Still Wine by Brands
4 Brazil Sparkling Wine Market
4.1 Sparkling Wine Consumption, 2006–16
4.2 Sparkling Wine by Brands
5 Brazil Fortified Wine Market
5.1 Market Dynamics & Volume Analysis
5.2 Fortified Wine by Category
5.2.1 Port Wine Consumption and Growth Dynamics
5.2.2 Sherry Consumption and Growth Dynamics
5.2.3 Vermouth Consumption and Growth Dynamics
5.3 Fortified Wine by Alcoholic Strength
5.4 Fortified Wine by Brands
6 Appendix
7 Methodology
7.1 About Canadean
7.2 Disclaimer

List of Tables
Table 1: Volume Units for Wine Market
Table 2: Brazil Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 3: Brazil Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: Brazil Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 5: Brazil Wine Consumption (Liters m), by Category, 2006–11
Table 6: Brazil Wine Consumption (Liters m), by Category, 2011–16
Table 7: Brazil Wine Consumption, Market Shares (% vol) by Category, 2006–16
Table 8: Brazil Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 9: Brazil Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by color
Table 10: Brazil Wine Consumption (Liters m), by color, 2006–11
Table 11: Brazil Wine Consumption (Liters m), by color, 2011–16
Table 12: Brazil Wine Consumption by color (% vol), 2006–16
Table 13: Brazil Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 14: Brazil Still Wine Consumption (Liters m), by Price Segment, 2006–11
Table 15: Brazil Still Wine Consumption (Liters m), by Price Segment, 2011–16
Table 16: Brazil Still Wine Consumption by Price Segment (% vol), 2006–16
Table 17: Brazil Still Wine Consumption (Liters m), by the Top brands, 2008–11
Table 18: Brazil Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption (liters/head), 2006–16
Table 19: Brazil Sparkling Wine Consumption by the Top brands (Liters m), 2008–11
Table 20: Brazil Sparkling Wine Consumption by the Top brands, (% vol), 2008–11
Table 21: Brazil Fortified Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 22: Brazil Fortified Wine Consumption (Liters m), 2006–16
Table 23: Brazil Fortified Wine Consumption (Liters m), by Category, 2006–11
Table 24: Brazil Fortified Wine Consumption (Liters m), by Category, 2011–16
Table 25: Brazil Fortified Wine Consumption by Category, (% vol), 2006–16
Table 26: Brazil Port Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 27: Brazil Sherry Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 28: Brazil Vermouth Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 29: Brazil Fortified Wine Consumption (Liters m), by alcoholic strength, 2006–11
Table 30: Brazil Fortified Wine Consumption (Liters m), by alcoholic strength, 2011–16
Table 31: Brazil Fortified Wine Consumption by Top brands (Liters m), 2008–11
Table 32: Brazil Total Wine Consumption (Liters m), 2006–16
Table 33: Brazil Total Wine Consumption (Liters m), 2006–16
Table 34: Brazil Standard Wine Consumption (Liters m), 2006–11
Table 35: Brazil Standard Wine Consumption (Liters m), 2011–16
Table 36: Brazil Still Wine Brands by Consumption (Liters m), 2008–11
Table 37: Brazil Sparkling Wine Brands by Consumption (Liters m), 2008–11
Table 38: Brazil Fortified Wine Consumption (Liters m), by Category, 2006–11
Table 39: Brazil Fortified Wine Consumption (Liters m), by Category, 2011–16
Table 40: Brazil Still Wine Consumption by Color (Liters m), 2006–11
Table 41: Brazil Still Wine Consumption by Color (Liters m), 2011–16
Table 42: Brazil Wine Consumption by Price Segment (Liters m), 2006–11
Table 43: Brazil Wine Consumption by Price Segment (Liters m), 2011–16

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Wine Market Dynamics, by Category, 2006–16
Figure 3: Brazil Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 4: Brazil Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Figure 5: Brazil Wine Consumption (% vol), by Category, 2011
Figure 6: Brazil Wine Consumption (Liters m) by Category, 2006–16
Figure 7: Brazil Wine Consumption Market Shares (% vol) by Category, 2006–16
Figure 8: Brazil Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 9: Brazil Still Wine Market Dynamics, by Color, 2006–16
Figure 10: Brazil Still Wine Consumption (Liters m), by color 2006–16
Figure 11: Brazil Wine Consumption by color (% vol), 2006–16
Figure 12: Brazil - White Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: Brazil - Red Wine Consumption (Liters m) Growth (Y-o-Y), 2006–16
Figure 14: Brazil - Rose Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 15: Brazil Wine Market Dynamics by Price Segment, 2006–16
Figure 16: Brazil Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 17: Brazil Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 18: Brazil Still Wine Brands (Liters m), 2008–11
Figure 19: Brazil Sparkling Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 20: Brazil Fortified Wine Market Dynamics, by Category, 2006–16
Figure 21: Brazil Fortified Wine Consumption (Liters mm) and Growth (Y-o-Y), 2006–16
Figure 22: Brazil Fortified Wine Consumption (Liters m) by Category, 2006–16
Figure 23: Fortified Wine Consumption by Category (% vol), 2006–16
Figure 24: Port Wine Consumption (Liters m) and Growth (Y-o-Y),, 2006–11
Figure 25: Sherry Consumption (Liters m, %) and Growth (Y-o-Y), 2006–11
Figure 26: Vermouth Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 27: Brazil Fortified Wine Brands (Liters m), 2008–11

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Brazil (in South America), Brazil (in BRICM)