The Future of the Wine Market in Austria, to 2016

Synopsis
• This report provides authoritative and granular details of the Wine markets in Austria; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes.

Summary
The report provides the latest, highly detailed information on dynamics in Austrian Wine market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope
• This report provides authoritative and granular details of the Wine markets in Austria; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes.

Reasons To Buy
• The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer detailed insight into the trends and dynamics affecting Wine market in Austria.

• Custom segmentation of the market provides unique views and insights for marketers on the value, volume, to give unparalleled insight into the market.

Key Highlights
• Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.

• Detailed product sales segmentation (for both volumes and values) are provided.

• Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
2 Austria Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 2006–16
2.3 Wine Consumption by Category Overview
3 Austria Still Wine Market
3.1 Still Wine Market by Color
3.1.1 Market Dynamics by Color
3.1.2 Wine Consumption by Color Type
3.2 Still Wine Market by Price Segment
3.2.1 Market Dynamics by Price Segment
3.2.2 Wine Consumption by Price Segment
4 Austria Sparkling Wine Market
4.1 Sparkling Wine Consumption, 2006–16
5 Austria Fortified Wine Market
5.1 Market Dynamics & Volume Analysis
5.2 Fortified Wine by Category
5.2.1 Port Wine Consumption and Growth Dynamics
5.2.2 Sherry Consumption and Growth Dynamics
5.2.3 Madeira & Marsala Consumption and Growth Dynamics
5.2.4 Vermouth Consumption and Growth Dynamics
6 Appendix
7 Methodology
7.1 About Canadean
7.2 Disclaimer

List of Tables
Table 1: Canadean’s Research Wine Type/Category Definitions
Table 2: Austria Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 3: Austria Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: Austria Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 5: Austria Wine Consumption (Liters m), by Category, 2006–11
Table 6: Austria Wine Consumption (Liters m), by Category, 2011–16
Table 7: Austria Wine Consumption, Market Shares (% vol) by Category, 2006–16
Table 8: Austria Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Table 9: Austria Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by color
Table 10: Austria Wine Consumption (Liters m), by color, 2006–11
Table 11: Austria Wine Consumption (Liters m), by color, 2011–16
Table 12: Austria Wine Consumption by color (% vol), 2006–16
Table 13: Austria Still Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 14: Austria Still Wine Consumption (Liters m), by Price Segment, 2006–11
Table 15: Austria Still Wine Consumption (Liters m), by Price Segment, 2011–16
Table 16: Austria Still Wine Consumption by Price Segment (% vol), 2006–16
Table 17: Austria Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption liters/head), 2006–16
Table 18: Austria Fortified Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Category
Table 19: Austria Fortified Wine Consumption (Liters m), 2006–16
Table 20: Austria Fortified Wine Consumption (Liters m), by Category, 2006–11
Table 21: Austria Fortified Wine Consumption (Liters m), by Category, 2011–16
Table 22: Austria Fortified Wine Consumption by Category, (% vol), 2006–16
Table 23: Austria Port Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 24: Austria Sherry Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 25: Austria Madeira & Marsala Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 26: Austria Vermouth Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 27: Austria Total Wine Consumption (Liters m), 2006–16
Table 28: Austria Total Wine Consumption (Liters m), 2006–16
Table 29: Austria Standard Wine Consumption (Liters m), 2006–11
Table 30: Austria Standard Wine Consumption (Liters m), 2011–16
Table 31: Austria Fortified Wine Consumption (Liters m), by Category, 2006–11
Table 32: Austria Fortified Wine Consumption (Liters m), by Category, 2011–16
Table 33: Austria Still Wine Consumption by Color (Liters m), 2006–11
Table 34: Austria Still Wine Consumption by Color (Liters m), 2011–16
Table 35: Austria Wine Consumption by Price Segment (Liters m), 2006–11
Table 36: Austria Wine Consumption by Price Segment (Liters m), 2011–16

List of Figures
Figure 1: Austria Wine Market Dynamics, by Category, 2006–16
Figure 2: Austria Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 3: Austria Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
Figure 4: Austria Wine Consumption (% vol), by Category, 2011
Figure 5: Austria Wine Consumption (Liters m) by Category, 2006–16
Figure 6: Austria Wine Consumption Market Shares (% vol) by Category, 2006–16
Figure 7: Austria Still Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 8: Austria Still Wine Market Dynamics, by Color, 2006–16
Figure 9: Austria Still Wine Consumption (Liters m), by color 2006–16
Figure 10: Austria Wine Consumption by color (% vol), 2006–16
Figure 11: Austria - White Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 12: Austria - Red Wine Consumption (Liters m) Growth (Y-o-Y), 2006–16
Figure 13: Austria - Rose Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 14: Austria Wine Market Dynamics By Price Segment, 2006–16
Figure 15: Austria Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 16: Austria Still Wine Consumption (Liters m), by Price Segment, 2006–16
Figure 17: Austria Sparkling Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 18: Austria Fortified Wine Market Dynamics, by Category, 2006–16
Figure 19: Austria Fortified Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 20: Austria Fortified Wine Consumption (Liters m) by Category, 2006–16
Figure 21: Fortified Wine Consumption by Category (% vol), 2006–16
Figure 22: Port Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 23: Sherry Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 24: Madeira & Marsala Consumption (Liters m) and Growth (Y-o-Y), 2006–11
Figure 25: Vermouth Consumption (Liters m) and Growth (Y-o-Y), 2006–11

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Austria (in Europe)