The Future of the Spirits Market in the US, to 2016

Published: March 2012

Publisher: Canadean Ltd

Product ref: 134201

Pages: 241

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Report description

Synopsis
• This report provides authoritative and granular details of the Spirits markets in the US; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes, and brand dynamics, and distribution channal data.

Summary
The report provides the latest, highly detailed information on dynamics in the US Spirits market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope
• This report provides authoritative and granular details of the Spirits markets in the US; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes, and brand dynamics, and distribution channal data.

Reasons To Buy
• The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer detailed insight into the trends and dynamics affecting Spirits market in the US.

• Custom segmentation of the market provides unique views and insights for marketers on the value, volume, brands , distribution channel data to give unparalleled insight into the market.

Key Highlights
• Detailed category coverage is provided, covering Brandy market, Gin & Genever market, Liqueurs market, Rum market, Specialty Spirits market, Tequila & Mezcal market, Vodka market, and Whiskey market.

• Detailed product sales segmentation (for both volumes and values) are provided, including brand data at the product category level.

• Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 US Spirits Market Overview
2.1 Market Dynamics by Volume
2.1.1 Overall Spirits Consumption, 2006–16
2.1.2 Per-capita Spirits consumption, 2006–16
2.1.3 Overall Spirits Market Growth Dynamics by Volume
2.1.4 Spirits Consumption by Category, 2006–16
2.1.5 Spirits Consumption – Trends and Forecasts
2.1.6 US Spirits Consumption by Price Segment, 2006–16
2.1.7 US Spirits Consumption by Alcoholic Strength, 2006–16
2.1.8 Spirits distribution – Off and On-premise Trade, 2006–16
2.1.9 Overall Off-premise Spirits Consumption by Category, 2006–16
2.1.10 Overall On-premise Spirits Consumption by Category, 2006–16
2.2 Market Dynamics by Value
2.2.1 Overall Spirits Market Value, 2006–16
2.2.2 Spirits Per-capita Spend, 2006–16
2.2.3 Overall Spirits Growth Dynamics by Market Value
2.2.4 Spirits Market Value by Category, 2011–16
2.2.5 Spirits Market Value - Trends and Forecasts
3 US Brandy Market Analysis
3.1 Brandy Market Growth Dynamics (Volume Analysis), 2006–16
3.2 Brandy Market Consumption Analysis, 2006–16
3.2.1 Brandy Market Volume Analysis, 2006–16
3.2.2 Brandy Market Value Analysis, 2006–16
3.3 Brandy Consumption by Major Brands (Top 10)
3.4 Brandy Consumption by Channels
3.4.1 Brandy Consumption by Channel, 2006–16
3.4.2 Brandy Off-premise Consumption, 2006–16
3.4.3 Brandy On-premise Consumption, 2006–16
3.5 Brandy Consumption by Price Segment, 2006–16
3.6 Brandy Consumption by Alcoholic Strength, 2006–16
3.7 Brandy Consumption by Segments, 2006–16
3.8 Armagnac Consumption Analysis
3.8.1 Armagnac Consumption, 2006–16
3.8.2 Armagnac Consumption by Price Segment, 2006–16
3.8.3 Armagnac Consumption by Alcoholic Strength, 2006–16
3.9 Cognac Consumption Analysis
3.9.1 Cognac Consumption, 2006–16
3.9.2 Cognac Consumption by Price Segment, 2006–16
3.9.3 Cognac Consumption by Alcoholic Strength, 2006–16
3.1 Other Brandy Consumption Analysis
3.10.1 Other Brandy Consumption, 2006–16
3.10.2 Other Brandy Consumption by Price Segment, 2006–16
3.10.3 Other Brandy Consumption by Alcoholic Strength, 2006–16
4 US Gin & Genever Market Analysis
4.1 Gin & Genever Market Consumption Analysis, 2006–16
4.1.1 Gin & Genever Market Volume Analysis, 2006–16
4.1.2 Gin & Genever Market Value Analysis, 2006–16
4.2 Gin & Genever Consumption by Major Brands (Top 10)
4.3 Gin & Genever Consumption by Channels
4.3.1 Gin & Genever Consumption by Channel, 2006–16
4.3.2 Gin & Genever Off-premise Consumption, 2006–16
4.3.3 Gin & Genever On-premise Consumption, 2006–16
4.4 Gin & Genever Consumption by Price Segment, 2006–16
4.5 Gin & Genever Consumption by Alcoholic Strength, 2006–16
5 US Liqueurs & Cocktails Market Analysis
5.1 Liqueurs & Cocktails Market Growth Dynamics (Volume Analysis), 2006–16
5.2 Liqueurs & Cocktails Market Consumption Analysis, 2006–16
5.2.1 Liqueurs & Cocktails Market Volume Analysis, 2006–16
5.2.2 Liqueurs & Cocktails Market Value Analysis, 2006–16
5.3 Liqueurs & Cocktails Consumption by Major Brands (Top 10)
5.4 Liqueurs & Cocktails Consumption by Channels
5.4.1 Liqueurs & Cocktails Consumption by Channel, 2006–16
5.4.2 Liqueurs & Cocktails Off-premise Consumption, 2006–16
5.4.3 Liqueurs & Cocktails On-premise Consumption, 2006–16
5.5 Liqueurs & Cocktails Consumption by Price Segment, 2006–16
5.6 Liqueurs & Cocktails Consumption by Alcoholic Strength, 2006–16
5.7 Liqueurs & Cocktails Consumption by Segments, 2006–16
5.8 Cream Liqueurs Consumption Analysis
5.8.1 Cream Liqueurs Consumption, 2006–16
5.8.2 Cream Liqueurs Consumption by Price Segment, 2006–16
5.8.3 Cream Liqueurs Consumption by Alcoholic Strength, 2006–16
5.9 Fruit Liqueurs Consumption Analysis
5.9.1 Fruit Liqueurs Consumption, 2006–16
5.9.2 Fruit Liqueurs Consumption by Price Segment, 2006–16
5.9.3 Fruit Liqueurs Consumption by Alcoholic Strength, 2006–16
5.1 Other Liqueurs Consumption Analysis
5.10.1 Other Liqueurs Consumption, 2006–16
5.10.2 Other Liqueurs Consumption by Price Segment, 2006–16
5.10.3 Other Liqueurs Consumption by Alcoholic Strength, 2006–16
6 US Rum & Cane Spirits Market Analysis
6.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2006–16
6.2 Rum & Cane Spirits Market Consumption Analysis, 2006–16
6.2.1 Rum & Cane Spirits Market Volume Analysis, 2006–16
6.2.2 Rum & Cane Spirits Market Value Analysis, 2006–16
6.3 Rum & Cane Spirits Consumption by Major Brands (Top 10)
6.4 Rum & Cane Spirits Consumption by Channels
6.4.1 Rum & Cane Spirits Consumption by Channel, 2006–16
6.4.2 Rum & Cane Spirits Off-premise Consumption, 2006–16
6.4.3 Rum & Cane Spirits On-premise Consumption, 2006–16
6.5 Rum & Cane Spirits Consumption by Price Segment, 2006–16
6.6 Rum & Cane Spirits Consumption by Alcoholic Strength, 2006–16
6.7 Rum & Cane Spirits Consumption by Segments, 2006–16
6.8 Dark Rum Consumption Analysis
6.8.1 Dark Rum Consumption, 2006–16
6.8.2 Dark Rum Consumption by Price Segment, 2006–16
6.8.3 Dark Rum Consumption by Alcoholic Strength, 2006–16
6.9 Light Rum Consumption Analysis
6.9.1 Light Rum Consumption, 2006–16
6.9.2 Light Rum Consumption by Price Segment, 2006–16
6.9.3 Light Rum Consumption by Alcoholic Strength, 2006–16
7 US Specialty Spirits Market Analysis
7.1 Specialty Spirits Market Growth Dynamics (Volume Analysis), 2006–16
7.2 Specialty Spirits Market Consumption Analysis, 2006–16
7.2.1 Specialty Spirits Market Volume Analysis, 2006–16
7.2.2 Specialty Spirits Market Value Analysis, 2006–16
7.3 Specialty Spirits Consumption by Major Brands (Top 10)
7.4 Specialty Spirits Consumption by Channels
7.4.1 Specialty Spirits Consumption by Channel, 2006–16
7.4.2 Specialty Spirits Off-premise Consumption, 2006–16
7.4.3 Specialty Spirits On-premise Consumption, 2006–16
7.5 Specialty Spirits Consumption by Price Segment, 2006–16
7.6 Specialty Spirits Consumption by Alcoholic Strength, 2006–16
7.7 Specialty Spirits Consumption by Segments, 2006–16
7.8 Other Specialty Consumption Analysis
7.8.1 Other Specialty Consumption, 2006–16
7.8.2 Other Specialty Consumption by Price Segment, 2006–16
7.8.3 Other Specialty Consumption by Alcoholic Strength, 2006–16
7.9 Ouzo Consumption Analysis
7.9.1 Ouzo Consumption, 2006–16
7.9.2 Ouzo Consumption by Price Segment, 2006–16
7.9.3 Ouzo Consumption by Alcoholic Strength, 2006–16
7.1 Raki Consumption Analysis
7.10.1 Raki Consumption, 2006–16
7.10.2 Raki Consumption by Price Segment, 2006–16
7.10.3 Raki Consumption by Alcoholic Strength, 2006–16
8 US Tequila & Mezcal Market Analysis
8.1 Tequila & Mezcal Market Consumption Analysis, 2006–16
8.1.1 Tequila & Mezcal Market Volume Analysis, 2006–16
8.1.2 Tequila & Mezcal Market Value Analysis, 2006–16
8.2 Tequila & Mezcal Consumption by Major Brands (Top 10)
8.3 Tequila & Mezcal Consumption by Channels
8.3.1 Tequila & Mezcal Consumption by Channel, 2006–16
8.3.2 Tequila & Mezcal Off-premise Consumption, 2006–16
8.3.3 Tequila & Mezcal On-premise Consumption, 2006–16
8.4 Tequila & Mezcal Consumption by Price Segment, 2006–16
8.5 Tequila & Mezcal Consumption by Alcoholic Strength, 2006–16
9 US Vodka Market Analysis
9.1 Vodka Market Growth Dynamics (Volume Analysis), 2006–16
9.2 Vodka Market Consumption Analysis, 2006–16
9.2.1 Vodka Market Volume Analysis, 2006–16
9.2.2 Vodka Market Value Analysis, 2006–16
9.3 Vodka Consumption by Major Brands (Top 10)
9.4 Vodka Consumption by Channels
9.4.1 Vodka Consumption by Channel, 2006–16
9.4.2 Vodka Off-premise Consumption, 2006–16
9.4.3 Vodka On-premise Consumption, 2006–16
9.5 Vodka Consumption by Price Segment, 2006–16
9.6 Vodka Consumption by Alcoholic Strength, 2006–16
9.7 Vodka Consumption by Segments, 2006–16
9.8 Unflavored Vodka Consumption Analysis
9.8.1 Unflavored Vodka Consumption, 2006–16
9.8.2 Unflavored Vodka Consumption by Price Segment, 2006–16
9.8.3 Unflavored Vodka Consumption by Alcoholic Strength, 2006–16
9.9 Flavored Vodka Consumption Analysis
9.9.1 Flavored Vodka Consumption, 2006–16
9.9.2 Flavored Vodka Consumption by Price Segment, 2006–16
9.9.3 Flavored Vodka Consumption by Alcoholic Strength, 2006–16
10 US Whisk(e)y Market Analysis
10.1 Whisk(e)y Market Growth Dynamics (Volume Analysis), 2006–16
10.2 Whisk(e)y Market Consumption Analysis, 2006–16
10.2.1 Whisk(e)y Market Volume Analysis, 2006–16
10.2.2 Whisk(e)y Market Value Analysis, 2006–16
10.3 Whisk(e)y Consumption by Major Brands (Top 10)
10.4 Whisk(e)y Consumption by Channels
10.4.1 Whisk(e)y Consumption by Channel, 2006–16
10.4.2 Whisk(e)y Off-premise Consumption, 2006–16
10.4.3 Whisk(e)y On-premise Consumption, 2006–16
10.5 Whisk(e)y Consumption by Price Segment, 2006–16
10.6 Whisk(e)y Consumption by Alcoholic Strength, 2006–16
10.7 Whisk(e)y Consumption by Segments, 2006–16
10.8 American Whisk(e)y Consumption Analysis
10.8.1 American Whisk(e)y Consumption, 2006–16
10.8.2 American Whisk(e)y Consumption by Price Segment, 2006–16
10.8.3 American Whisk(e)y Consumption by Alcoholic Strength, 2006–16
10.9 Canadian Whisk(e)y Consumption Analysis
10.9.1 Canadian Whisk(e)y Consumption, 2006–16
10.9.2 Canadian Whisk(e)y Consumption by Price Segment, 2006–16
10.9.3 Canadian Whisk(e)y Consumption by Alcoholic Strength, 2006–16
10.1 Irish Whisk(e)y Consumption Analysis
10.10.1 Irish Whisk(e)y Consumption, 2006–16
10.10.2 Irish Whisk(e)y Consumption by Price Segment, 2006–16
10.10.3 Irish Whisk(e)y Consumption by Alcoholic Strength, 2006–16
10.11 Scotch Whisk(e)y Consumption Analysis
10.11.1 Scotch Whisk(e)y Consumption, 2006–16
10.11.2 Scotch Whisk(e)y Consumption by Price Segment, 2006–16
10.11.3 Scotch Whisk(e)y Consumption by Alcoholic Strength, 2006–16
10.12 Other Whisk(e)y Consumption Analysis
10.12.1 Other Whisk(e)y Consumption, 2006–16
10.12.2 Other Whisk(e)y Consumption by Price Segment, 2006–16
10.12.3 Other Whisk(e)y Consumption by Alcoholic Strength, 2006–16
11 Appendix
12 Methodology
12.1 About Canadean
12.2 Disclaimer

List of Tables
Table 1: Volume Units for Spirits Market
Table 2: US Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 3: US Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 2006–16
Table 4: US Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by volume
Table 5: US Spirits Consumption (Liters m) by Category, 2006–11
Table 6: US Spirits Consumption (Liters m) by Category, 2011–16
Table 7: US Spirits Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 8: US Spirits Consumption (Liters m) by Price Segment, 2006–11
Table 9: US Spirits Consumption (Liters m) by Price Segment, 2011–16
Table 10: US Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 11: US Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 12: Spirits Consumption (Liters m) by Sales Channel, 2006–16
Table 13: US Off-premise Spirits Consumption (Liters m) by Category, 2006–11
Table 14: US Off-premise Spirits Consumption (Liters m) by Category, 2011–16
Table 15: US On-premise Spirits Consumption (Liters m) by Category, 2006–11
Table 16: US On-premise Spirits Consumption (Liters m) by Category, 2011–16
Table 17: US Spirits Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 18: US Spirits Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 19: US Per-capita Spirits Spend (USD/head & Y-o-Y growth), 2006–16
Table 20: US Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (USD m 2016), by category, by market value
Table 21: US Spirits Market Value (USD m) by Category, 2006–11
Table 22: US Spirits Market Value (USD m) by Category, 2011–16
Table 23: US Spirits Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 24: US Brandy Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 25: US Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 26: US Brandy Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 27: US Brandy Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 28: US Brandy Consumption by Major Brands (Liters m), 2008–11
Table 29: US Brandy Consumption (Liters m) by Channel, 2006–11
Table 30: US Brandy Consumption (Liters m) by Channel, 2011–16
Table 31: US Brandy Off-premise Consumption (Liters m), 2006–16
Table 32: US Brandy On-premise Consumption (Liters m), 2006–16
Table 33: US Brandy Consumption (Liters m) by Price Segment, 2006–11
Table 34: US Brandy Consumption (Liters m) by Price Segment, 2011–16
Table 35: US Brandy Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 36: US Brandy Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 37: US Brandy Consumption (Liters m) by Segments, 2006–11
Table 38: US Brandy Consumption (Liters m) by Segments, 2011–16
Table 39: US Armagnac Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 40: US Armagnac Consumption (Liters m) by Price Segment, 2006–11
Table 41: US Armagnac Consumption (Liters m) by Price Segments, 2011–16
Table 42: US Armagnac Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 43: US Armagnac Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 44: US Cognac Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 45: US Cognac Consumption (Liters m) by Price Segment, 2006–11
Table 46: US Cognac Consumption (Liters m) by Price Segments, 2011–16
Table 47: US Cognac Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 48: US Cognac Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 49: US Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 50: US Other Brandy Consumption (Liters m) by Price Segment, 2006–11
Table 51: US Other Brandy Consumption (Liters m) by Price Segments, 2011–16
Table 52: US Other Brandy Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 53: US Other Brandy Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 54: US Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 55: US Gin & Genever Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 56: US Gin & Genever Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 57: US Gin & Genever Consumption by Major Brands (Liters m), 2008–11
Table 58: US Gin & Genever Consumption (Liters m) by Channel, 2006–11
Table 59: US Gin & Genever Consumption (Liters m) by Channel, 2011–16
Table 60: US Gin & Genever Off-premise Consumption (Liters m), 2006–16
Table 61: US Gin & Genever On-premise Consumption (Liters m), 2006–16
Table 62: US Gin & Genever Consumption (Liters m) by Price Segment, 2006–11
Table 63: US Gin & Genever Consumption (Liters m) by Price Segment, 2011–16
Table 64: US Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 65: US Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 66: US Liqueurs & Cocktails Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 67: US Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 68: US Liqueurs & Cocktails Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 69: US Liqueurs & Cocktails Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 70: US Liqueurs & Cocktails Consumption by Major Brands (Liters m), 2008–11
Table 71: US Liqueurs & Cocktails Consumption (Liters m) by Channel, 2006–11
Table 72: US Liqueurs & Cocktails Consumption (Liters m) by Channel, 2011–16
Table 73: US Liqueurs & Cocktails Off-premise Consumption (Liters m), 2006–16
Table 74: US Liqueurs & Cocktails On-premise Consumption (Liters m), 2006–16
Table 75: US Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 2006–11
Table 76: US Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2011–16
Table 77: US Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 78: US Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 79: US Liqueurs & Cocktails Consumption (Liters m) by Segments, 2006–11
Table 80: US Liqueurs & Cocktails Consumption (Liters m) by Segments, 2011–16
Table 81: US Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 82: US Cream Liqueurs Consumption (Liters m) by Price Segment, 2006–11
Table 83: US Cream Liqueurs Consumption (Liters m) by Price Segments, 2011–16
Table 84: US Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 85: US Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 86: US Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 87: US Fruit Liqueurs Consumption (Liters m) by Price Segment, 2006–11
Table 88: US Fruit Liqueurs Consumption (Liters m) by Price Segments, 2011–16
Table 89: US Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 90: US Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 91: US Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 92: US Other Liqueurs Consumption (Liters m) by Price Segment, 2006–11
Table 93: US Other Liqueurs Consumption (Liters m) by Price Segments, 2011–16
Table 94: US Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 95: US Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 96: US Rum & Cane Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 97: US Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 98: US Rum & Cane Spirits Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 99: US Rum & Cane Spirits Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 100: US Rum & Cane Spirits Consumption by Major Brands (Liters m), 2008–11
Table 101: US Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–11
Table 102: US Rum & Cane Spirits Consumption (Liters m) by Channel, 2011–16
Table 103: US Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16
Table 104: US Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16
Table 105: US Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–11
Table 106: US Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2011–16
Table 107: US Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 108: US Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 109: US Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–11
Table 110: US Rum & Cane Spirits Consumption (Liters m) by Segments, 2011–16
Table 111: US Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 112: US Dark Rum Consumption (Liters m) by Price Segment, 2006–11
Table 113: US Dark Rum Consumption (Liters m) by Price Segments, 2011–16
Table 114: US Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 115: US Dark Rum Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 116: US Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 117: US Light Rum Consumption (Liters m) by Price Segment, 2006–11
Table 118: US Light Rum Consumption (Liters m) by Price Segments, 2011–16
Table 119: US Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 120: US Light Rum Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 121: US Specialty Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 122: US Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 123: US Specialty Spirits Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 124: US Specialty Spirits Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 125: US Specialty Spirits Consumption by Major Brands (Liters m), 2008–11
Table 126: US Specialty Spirits Consumption (Liters m) by Channel, 2006–11
Table 127: US Specialty Spirits Consumption (Liters m) by Channel, 2011–16
Table 128: US Specialty Spirits Off-premise Consumption (Liters m), 2006–16
Table 129: US Specialty Spirits On-premise Consumption (Liters m), 2006–16
Table 130: US Specialty Spirits Consumption (Liters m) by Price Segment, 2006–11
Table 131: US Specialty Spirits Consumption (Liters m) by Price Segment, 2011–16
Table 132: US Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 133: US Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 134: US Specialty Spirits Consumption (Liters m) by Segments, 2006–11
Table 135: US Specialty Spirits Consumption (Liters m) by Segments, 2011–16
Table 136: US Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 137: US Other Specialty Consumption (Liters m) by Price Segment, 2006–11
Table 138: US Other Specialty Consumption (Liters m) by Price Segments, 2011–16
Table 139: US Other Specialty Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 140: US Other Specialty Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 141: US Ouzo Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 142: US Ouzo Consumption (Liters m) by Price Segment, 2006–11
Table 143: US Ouzo Consumption (Liters m) by Price Segments, 2011–16
Table 144: US Ouzo Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 145: US Ouzo Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 146: US Raki Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 147: US Raki Consumption (Liters m) by Price Segment, 2006–11
Table 148: US Raki Consumption (Liters m) by Price Segments, 2011–16
Table 149: US Raki Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 150: US Raki Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 151: US Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 152: US Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 153: US Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 154: US Tequila & Mezcal Consumption by Major Brands (Liters m), 2008–11
Table 155: US Tequila & Mezcal Consumption (Liters m) by Channel, 2006–11
Table 156: US Tequila & Mezcal Consumption (Liters m) by Channel, 2011–16
Table 157: US Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16
Table 158: US Tequila & Mezcal On-premise Consumption (Liters m), 2006–16
Table 159: US Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–11
Table 160: US Tequila & Mezcal Consumption (Liters m) by Price Segment, 2011–16
Table 161: US Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 162: US Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 163: US Vodka Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 164: US Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 165: US Vodka Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 166: US Vodka Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 167: US Vodka Consumption by Major Brands (Liters m), 2008–11
Table 168: US Vodka Consumption (Liters m) by Channel, 2006–11
Table 169: US Vodka Consumption (Liters m) by Channel, 2011–16
Table 170: US Vodka Off-premise Consumption (Liters m), 2006–16
Table 171: US Vodka On-premise Consumption (Liters m), 2006–16
Table 172: US Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 173: US Vodka Consumption (Liters m) by Price Segment, 2011–16
Table 174: US Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 175: US Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 176: US Vodka Consumption (Liters m) by Segments, 2006–11
Table 177: US Vodka Consumption (Liters m) by Segments, 2011–16
Table 178: US Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 179: US Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 180: US Unflavored Vodka Consumption (Liters m) by Price Segments, 2011–16
Table 181: US Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 182: US Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 183: US Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 184: US Flavored Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 185: US Flavored Vodka Consumption (Liters m) by Price Segments, 2011–16
Table 186: US Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 187: US Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 188: US Whisk(e)y Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 189: US Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 190: US Whisk(e)y Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 191: US Whisk(e)y Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 192: US Whisk(e)y Consumption by Major Brands (Liters m), 2008–11
Table 193: US Whisk(e)y Consumption (Liters m) by Channel, 2006–11
Table 194: US Whisk(e)y Consumption (Liters m) by Channel, 2011–16
Table 195: US Whisk(e)y Off-premise Consumption (Liters m), 2006–16
Table 196: US Whisk(e)y On-premise Consumption (Liters m), 2006–16
Table 197: US Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 198: US Whisk(e)y Consumption (Liters m) by Price Segment, 2011–16
Table 199: US Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 200: US Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 201: US Whisk(e)y Consumption (Liters m) by Segments, 2006–11
Table 202: US Whisk(e)y Consumption (Liters m) by Segments, 2011–16
Table 203: US American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 204: US American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 205: US American Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 206: US American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 207: US American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 208: US Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 209: US Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 210: US Canadian Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 211: US Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 212: US Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 213: US Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 214: US Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 215: US Irish Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 216: US Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 217: US Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 218: US Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 219: US Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 220: US Scotch Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 221: US Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 222: US Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 223: US Other Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 224: US Other Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 225: US Other Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 226: US Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 227: US Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 228: US Spirits Consumption (Liters m), 2006–11
Table 229: US Spirits Consumption (Liters m), 2011–16
Table 230: US Spirits Consumption (Liters m) by Category, 2006–11
Table 231: US Spirits Consumption (Liters m) by Category, 2011–16
Table 232: US Off-premise Spirits Consumption (Liters m) by Category, 2006–11
Table 233: US Off-premise Spirits Consumption (Liters m) by Category, 2011–16
Table 234: US On-premise Spirits Consumption (Liters m) by Category, 2006–11
Table 235: US On-premise Spirits Consumption (Liters m) by Category, 2011–16
Table 236: US Spirits Market Value (USD m), 2006–11
Table 237: US Spirits Market Value (USD m), 2011–16
Table 238: US Spirits Market Value (USD m) by Category, 2006–11
Table 239: US Spirits Market Value (USD m) by Category, 2011–16
Table 240: US Spirits Off-premise Market Value (USD m) by Category, 2006–11
Table 241: US Spirits Off-premise Market Value (USD m) by Category, 2011–16
Table 242: US Spirits On-premise Market Value (USD m) by Category, 2006–11
Table 243: US Spirits On-premise Market Value (USD m) by Category, 2011–16
Table 244: US Brandy Volume (Liters m) by Price Segment, 2006–11
Table 245: US Brandy Volume (Liters m) by Price Segment, 2011–16
Table 246: US Gin & Genever Volume (Liters m) by Price Segment, 2006–11
Table 247: US Gin & Genever Volume (Liters m) by Price Segment, 2011–16
Table 248: US Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2006–11
Table 249: US Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2011–16
Table 250: US Rum & Cane Spirits Volume (Liters m) by Price Segment, 2006–11
Table 251: US Rum & Cane Spirits Volume (Liters m) by Price Segment, 2011–16
Table 252: US Specialty Spirits Volume (Liters m) by Price Segment, 2006–11
Table 253: US Specialty Spirits Volume (Liters m) by Price Segment, 2011–16
Table 254: US Tequila & Mezcal Volume (Liters m) by Price Segment, 2006–11
Table 255: US Tequila & Mezcal Volume (Liters m) by Price Segment, 2011–16
Table 256: US Vodka Volume (Liters m) by Price Segment, 2006–11
Table 257: US Vodka Volume (Liters m) by Price Segment, 2011–16
Table 258: US Whisk(e)y Volume (Liters m) by Price Segment, 2006–11
Table 259: US Whisk(e)y Volume (Liters m) by Price Segment, 2011–16
Table 260: US Brandy Volume (Liters m) by Alcoholic Strength, 2006–11
Table 261: US Brandy Volume (Liters m) by Alcoholic Strength, 2011–16
Table 262: US Gin & Genever Volume (Liters m) by Alcoholic Strength, 2006–11
Table 263: US Gin & Genever Volume (Liters m) by Alcoholic Strength, 2011–16
Table 264: US Liqueurs & Cocktails Volume (Liters m) by Alcoholic Strength, 2006–11
Table 265: US Liqueurs & Cocktails Volume (Liters m) by Alcoholic Strength, 2011–16
Table 266: US Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2006–11
Table 267: US Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2011–16
Table 268: US Specialty Spirits Volume (Liters m) by Alcoholic Strength, 2006–11
Table 269: US Specialty Spirits Volume (Liters m) by Alcoholic Strength, 2011–16
Table 270: US Tequila & Mezcal Volume (Liters m) by Alcoholic Strength, 2006–11
Table 271: US Tequila & Mezcal Spirits Volume (Liters m) by Alcoholic Strength, 2011–16
Table 272: US Vodka Volume (Liters m) by Alcoholic Strength, 2006–11
Table 273: US Vodka Volume (Liter