The Future of the Spirits Market in Italy, to 2016

Synopsis
• This report provides authoritative and granular details of the Spirits markets in Italy; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes, and brand dynamics, and distribution channal data.

Summary
The report provides the latest, highly detailed information on dynamics in Italian Spirits market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope
• This report provides authoritative and granular details of the Spirits markets in Italy; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes, and brand dynamics, and distribution channal data.

Reasons To Buy
• The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer detailed insight into the trends and dynamics affecting Spirits market in Italy.

• Custom segmentation of the market provides unique views and insights for marketers on the value, volume, brands , distribution channel data to give unparalleled insight into the market.

Key Highlights
• Detailed category coverage is provided, covering Brandy market, Gin & Genever market, Liqueurs market, Rum market, Specialty Spirits market, Tequila & Mezcal market, Vodka market, and Whiskey market.

• Detailed product sales segmentation (for both volumes and values) are provided, including brand data at the product category level.

• Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 Italy Spirits Market Overview
2.1 Market Dynamics by Volume
2.1.1 Overall Spirits Consumption, 2006–16
2.1.2 Per-capita Spirits consumption, 2006–16
2.1.3 Overall Spirits Market Growth Dynamics by Volume
2.1.4 Spirits Consumption by Category, 2006–16
2.1.5 Spirits Consumption – Trends and Forecasts
2.1.6 Italy Spirits Consumption by Price Segment, 2006–16
2.1.7 Italy Spirits Consumption by Alcoholic Strength, 2006–16
2.1.8 Spirits distribution – Off and On-premise Trade, 2006–16
2.1.9 Overall Off-premise Spirits Consumption by Category, 2006–16
2.1.10 Overall On-premise Spirits Consumption by Category, 2006–16
2.2 Market Dynamics by Value
2.2.1 Overall Spirits Market Value, 2006–16
2.2.2 Spirits Per-capita Spend, 2006–16
2.2.3 Overall Spirits Growth Dynamics by Market Value
2.2.4 Spirits Market Value by Category, 2011–16
2.2.5 Spirits Market Value - Trends and Forecasts
3 Italy Brandy Market Analysis
3.1 Brandy Market Growth Dynamics (Volume Analysis), 2006–16
3.2 Brandy Market Consumption Analysis, 2006–16
3.2.1 Brandy Market Volume Analysis, 2006–16
3.2.2 Brandy Market Value Analysis, 2006–16
3.3 Brandy Consumption by Major Brands (Top 10)
3.4 Brandy Consumption by Channels
3.4.1 Brandy Consumption by Channel, 2006–16
3.4.2 Brandy Off-premise Consumption, 2006–16
3.4.3 Brandy On-premise Consumption, 2006–16
3.5 Brandy Consumption by Price Segment, 2006–16
3.6 Brandy Consumption by Alcoholic Strength, 2006–16
3.7 Brandy Consumption by Segments, 2006–16
3.8 Armagnac Consumption Analysis
3.8.1 Armagnac Consumption, 2006–16
3.8.2 Armagnac Consumption by Price Segment, 2006–16
3.8.3 Armagnac Consumption by Alcoholic Strength, 2006–16
3.9 Cognac Consumption Analysis
3.9.1 Cognac Consumption, 2006–16
3.9.2 Cognac Consumption by Price Segment, 2006–16
3.9.3 Cognac Consumption by Alcoholic Strength, 2006–16
3.1 Other Brandy Consumption Analysis
3.10.1 Other Brandy Consumption, 2006–16
3.10.2 Other Brandy Consumption by Price Segment, 2006–16
3.10.3 Other Brandy Consumption by Alcoholic Strength, 2006–16
4 Italy Gin & Genever Market Analysis
4.1 Gin & Genever Market Consumption Analysis, 2006–16
4.1.1 Gin & Genever Market Volume Analysis, 2006–16
4.1.2 Gin & Genever Market Value Analysis, 2006–16
4.2 Gin & Genever Consumption by Major Brands (Top 10)
4.3 Gin & Genever Consumption by Channels
4.3.1 Gin & Genever Consumption by Channel, 2006–16
4.3.2 Gin & Genever Off-premise Consumption, 2006–16
4.3.3 Gin & Genever On-premise Consumption, 2006–16
4.4 Gin & Genever Consumption by Price Segment, 2006–16
4.5 Gin & Genever Consumption by Alcoholic Strength, 2006–16
5 Italy Liqueurs & Cocktails Market Analysis
5.1 Liqueurs & Cocktails Market Growth Dynamics (Volume Analysis), 2006–16
5.2 Liqueurs & Cocktails Market Consumption Analysis, 2006–16
5.2.1 Liqueurs & Cocktails Market Volume Analysis, 2006–16
5.2.2 Liqueurs & Cocktails Market Value Analysis, 2006–16
5.3 Liqueurs & Cocktails Consumption by Major Brands (Top 10)
5.4 Liqueurs & Cocktails Consumption by Channels
5.4.1 Liqueurs & Cocktails Consumption by Channel, 2006–16
5.4.2 Liqueurs & Cocktails Off-premise Consumption, 2006–16
5.4.3 Liqueurs & Cocktails On-premise Consumption, 2006–16
5.5 Liqueurs & Cocktails Consumption by Price Segment, 2006–16
5.6 Liqueurs & Cocktails Consumption by Alcoholic Strength, 2006–16
5.7 Liqueurs & Cocktails Consumption by Segments, 2006–16
5.8 Cream Liqueurs Consumption Analysis
5.8.1 Cream Liqueurs Consumption, 2006–16
5.8.2 Cream Liqueurs Consumption by Price Segment, 2006–16
5.8.3 Cream Liqueurs Consumption by Alcoholic Strength, 2006–16
5.9 Fruit Liqueurs Consumption Analysis
5.9.1 Fruit Liqueurs Consumption, 2006–16
5.9.2 Fruit Liqueurs Consumption by Price Segment, 2006–16
5.9.3 Fruit Liqueurs Consumption by Alcoholic Strength, 2006–16
5.1 Other Liqueurs Consumption Analysis
5.10.1 Other Liqueurs Consumption, 2006–16
5.10.2 Other Liqueurs Consumption by Price Segment, 2006–16
5.10.3 Other Liqueurs Consumption by Alcoholic Strength, 2006–16
6 Italy Rum & Cane Spirits Market Analysis
6.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2006–16
6.2 Rum & Cane Spirits Market Consumption Analysis, 2006–16
6.2.1 Rum & Cane Spirits Market Volume Analysis, 2006–16
6.2.2 Rum & Cane Spirits Market Value Analysis, 2006–16
6.3 Rum & Cane Spirits Consumption by Major Brands (Top 10)
6.4 Rum & Cane Spirits Consumption by Channels
6.4.1 Rum & Cane Spirits Consumption by Channel, 2006–16
6.4.2 Rum & Cane Spirits Off-premise Consumption, 2006–16
6.4.3 Rum & Cane Spirits On-premise Consumption, 2006–16
6.5 Rum & Cane Spirits Consumption by Price Segment, 2006–16
6.6 Rum & Cane Spirits Consumption by Alcoholic Strength, 2006–16
6.7 Rum & Cane Spirits Consumption by Segments, 2006–16
6.8 Dark Rum Consumption Analysis
6.8.1 Dark Rum Consumption, 2006–16
6.8.2 Dark Rum Consumption by Price Segment, 2006–16
6.8.3 Dark Rum Consumption by Alcoholic Strength, 2006–16
6.9 Light Rum Consumption Analysis
6.9.1 Light Rum Consumption, 2006–16
6.9.2 Light Rum Consumption by Price Segment, 2006–16
6.9.3 Light Rum Consumption by Alcoholic Strength, 2006–16
7 Italy Specialty Spirits Market Analysis
7.1 Specialty Spirits Market Growth Dynamics (Volume Analysis), 2006–16
7.2 Specialty Spirits Market Consumption Analysis, 2006–16
7.2.1 Specialty Spirits Market Volume Analysis, 2006–16
7.2.2 Specialty Spirits Market Value Analysis, 2006–16
7.3 Specialty Spirits Consumption by Major Brands (Top 10)
7.4 Specialty Spirits Consumption by Channels
7.4.1 Specialty Spirits Consumption by Channel, 2006–16
7.4.2 Specialty Spirits Off-premise Consumption, 2006–16
7.4.3 Specialty Spirits On-premise Consumption, 2006–16
7.5 Specialty Spirits Consumption by Price Segment, 2006–16
7.6 Specialty Spirits Consumption by Alcoholic Strength, 2006–16
7.7 Specialty Spirits Consumption by Segments, 2006–16
7.8 Other Specialty Consumption Analysis
7.8.1 Other Specialty Consumption, 2006–16
7.8.2 Other Specialty Consumption by Price Segment, 2006–16
7.8.3 Other Specialty Consumption by Alcoholic Strength, 2006–16
7.9 Raki Consumption Analysis
7.9.1 Raki Consumption, 2006–16
7.9.2 Raki Consumption by Alcoholic Strength, 2006–16
8 Italy Tequila & Mezcal Market Analysis
8.1 Tequila & Mezcal Market Consumption Analysis, 2006–16
8.1.1 Tequila & Mezcal Market Volume Analysis, 2006–16
8.1.2 Tequila & Mezcal Market Value Analysis, 2006–16
8.2 Tequila & Mezcal Consumption by Major Brands (Top 10)
8.3 Tequila & Mezcal Consumption by Channels
8.3.1 Tequila & Mezcal Consumption by Channel, 2006–16
8.3.2 Tequila & Mezcal Off-premise Consumption, 2006–16
8.3.3 Tequila & Mezcal On-premise Consumption, 2006–16
8.4 Tequila & Mezcal Consumption by Price Segment, 2006–16
8.5 Tequila & Mezcal Consumption by Alcoholic Strength, 2006–16
9 Italy Vodka Market Analysis
9.1 Vodka Market Growth Dynamics (Volume Analysis), 2006–16
9.2 Vodka Market Consumption Analysis, 2006–16
9.2.1 Vodka Market Volume Analysis, 2006–16
9.2.2 Vodka Market Value Analysis, 2006–16
9.3 Vodka Consumption by Major Brands (Top 10)
9.4 Vodka Consumption by Channels
9.4.1 Vodka Consumption by Channel, 2006–16
9.4.2 Vodka Off-premise Consumption, 2006–16
9.4.3 Vodka On-premise Consumption, 2006–16
9.5 Vodka Consumption by Price Segment, 2006–16
9.6 Vodka Consumption by Alcoholic Strength, 2006–16
9.7 Vodka Consumption by Segments, 2006–16
9.8 Unflavored Vodka Consumption Analysis
9.8.1 Unflavored Vodka Consumption, 2006–16
9.8.2 Unflavored Vodka Consumption by Price Segment, 2006–16
9.8.3 Unflavored Vodka Consumption by Alcoholic Strength, 2006–16
9.9 Flavored Vodka Consumption Analysis
9.9.1 Flavored Vodka Consumption, 2006–16
9.9.2 Flavored Vodka Consumption by Price Segment, 2006–16
9.9.3 Flavored Vodka Consumption by Alcoholic Strength, 2006–16
10 Italy Whisk(e)y Market Analysis
10.1 Whisk(e)y Market Growth Dynamics (Volume Analysis), 2006–16
10.2 Whisk(e)y Market Consumption Analysis, 2006–16
10.2.1 Whisk(e)y Market Volume Analysis, 2006–16
10.2.2 Whisk(e)y Market Value Analysis, 2006–16
10.3 Whisk(e)y Consumption by Major Brands (Top 10)
10.4 Whisk(e)y Consumption by Channels
10.4.1 Whisk(e)y Consumption by Channel, 2006–16
10.4.2 Whisk(e)y Off-premise Consumption, 2006–16
10.4.3 Whisk(e)y On-premise Consumption, 2006–16
10.5 Whisk(e)y Consumption by Price Segment, 2006–16
10.6 Whisk(e)y Consumption by Alcoholic Strength, 2006–16
10.7 Whisk(e)y Consumption by Segments, 2006–16
10.8 American Whisk(e)y Consumption Analysis
10.8.1 American Whisk(e)y Consumption, 2006–16
10.8.2 American Whisk(e)y Consumption by Price Segment, 2006–16
10.8.3 American Whisk(e)y Consumption by Alcoholic Strength, 2006–16
10.9 Canadian Whisk(e)y Consumption Analysis
10.9.1 Canadian Whisk(e)y Consumption, 2006–16
10.9.2 Canadian Whisk(e)y Consumption by Price Segment, 2006–16
10.9.3 Canadian Whisk(e)y Consumption by Alcoholic Strength, 2006–16
10.1 Irish Whisk(e)y Consumption Analysis
10.10.1 Irish Whisk(e)y Consumption, 2006–16
10.10.2 Irish Whisk(e)y Consumption by Price Segment, 2006–16
10.10.3 Irish Whisk(e)y Consumption by Alcoholic Strength, 2006–16
10.11 Scotch Whisk(e)y Consumption Analysis
10.11.1 Scotch Whisk(e)y Consumption, 2006–16
10.11.2 Scotch Whisk(e)y Consumption by Price Segment, 2006–16
10.11.3 Scotch Whisk(e)y Consumption by Alcoholic Strength, 2006–16
11 Appendix
12 Methodology
12.1 About Canadean
12.2 Disclaimer

List of Tables
Table 1: Volume Units for Spirits Market
Table 2: Italy Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 3: Italy Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 2006–16
Table 4: Italy Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by volume
Table 5: Italy Spirits Consumption (Liters m) by Category, 2006–11
Table 6: Italy Spirits Consumption (Liters m) by Category, 2011–16
Table 7: Italy Spirits Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 8: Italy Spirits Consumption (Liters m) by Price Segment, 2006–11
Table 9: Italy Spirits Consumption (Liters m) by Price Segment, 2011–16
Table 10: Italy Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 11: Italy Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 12: Spirits Consumption (Liters m) by Sales Channel, 2006–16
Table 13: Italy Off-premise Spirits Consumption (Liters m) by Category, 2006–11
Table 14: Italy Off-premise Spirits Consumption (Liters m) by Category, 2011–16
Table 15: Italy On-premise Spirits Consumption (Liters m) by Category, 2006–11
Table 16: Italy On-premise Spirits Consumption (Liters m) by Category, 2011–16
Table 17: Italy Spirits Market Value (EUR m) and Growth (Y-o-Y), 2006–11
Table 18: Italy Spirits Market Value (EUR m) and Growth (Y-o-Y), 2011–16
Table 19: Italy Spirits Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 20: Italy Spirits Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 21: Italy Per-capita Spirits Spend (EUR/head & Y-o-Y growth), 2006–16
Table 22: Italy Per-capita Spirits Spend (USD/head & Y-o-Y growth), 2006–16
Table 23: Italy Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (EUR m 2016), by category, by market value
Table 24: Italy Spirits Market Value (EUR m) by Category, 2006–11
Table 25: Italy Spirits Market Value (EUR m) by Category, 2011–16
Table 26: Italy Spirits Market Value (USD m) by Category, 2006–11
Table 27: Italy Spirits Market Value (USD m) by Category, 2011–16
Table 28: Italy Spirits Market Value (EUR m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 29: Italy Spirits Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 30: Italy Brandy Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 31: Italy Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 32: Italy Brandy Market Value (EUR m) and Growth (Y-o-Y), 2006–11
Table 33: Italy Brandy Market Value (EUR m) and Growth (Y-o-Y), 2011–16
Table 34: Italy Brandy Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 35: Italy Brandy Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 36: Italy Brandy Consumption by Major Brands (Liters m), 2008–11
Table 37: Italy Brandy Consumption (Liters m) by Channel, 2006–11
Table 38: Italy Brandy Consumption (Liters m) by Channel, 2011–16
Table 39: Italy Brandy Off-premise Consumption (Liters m), 2006–16
Table 40: Italy Brandy On-premise Consumption (Liters m), 2006–16
Table 41: Italy Brandy Consumption (Liters m) by Price Segment, 2006–11
Table 42: Italy Brandy Consumption (Liters m) by Price Segment, 2011–16
Table 43: Italy Brandy Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 44: Italy Brandy Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 45: Italy Brandy Consumption (Liters m) by Segments, 2006–11
Table 46: Italy Brandy Consumption (Liters m) by Segments, 2011–16
Table 47: Italy Armagnac Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 48: Italy Armagnac Consumption (Liters m) by Price Segment, 2006–11
Table 49: Italy Armagnac Consumption (Liters m) by Price Segments, 2011–16
Table 50: Italy Armagnac Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 51: Italy Armagnac Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 52: Italy Cognac Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 53: Italy Cognac Consumption (Liters m) by Price Segment, 2006–11
Table 54: Italy Cognac Consumption (Liters m) by Price Segments, 2011–16
Table 55: Italy Cognac Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 56: Italy Cognac Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 57: Italy Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 58: Italy Other Brandy Consumption (Liters m) by Price Segment, 2006–11
Table 59: Italy Other Brandy Consumption (Liters m) by Price Segments, 2011–16
Table 60: Italy Other Brandy Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 61: Italy Other Brandy Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 62: Italy Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 63: Italy Gin & Genever Market Value (EUR m) and Growth (Y-o-Y), 2006–11
Table 64: Italy Gin & Genever Market Value (EUR m) and Growth (Y-o-Y), 2011–16
Table 65: Italy Gin & Genever Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 66: Italy Gin & Genever Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 67: Italy Gin & Genever Consumption by Major Brands (Liters m), 2008–11
Table 68: Italy Gin & Genever Consumption (Liters m) by Channel, 2006–11
Table 69: Italy Gin & Genever Consumption (Liters m) by Channel, 2011–16
Table 70: Italy Gin & Genever Off-premise Consumption (Liters m), 2006–16
Table 71: Italy Gin & Genever On-premise Consumption (Liters m), 2006–16
Table 72: Italy Gin & Genever Consumption (Liters m) by Price Segment, 2006–11
Table 73: Italy Gin & Genever Consumption (Liters m) by Price Segment, 2011–16
Table 74: Italy Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 75: Italy Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 76: Italy Liqueurs & Cocktails Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 77: Italy Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 78: Italy Liqueurs & Cocktails Market Value (EUR m) and Growth (Y-o-Y), 2006–11
Table 79: Italy Liqueurs & Cocktails Market Value (EUR m) and Growth (Y-o-Y), 2011–16
Table 80: Italy Liqueurs & Cocktails Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 81: Italy Liqueurs & Cocktails Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 82: Italy Liqueurs & Cocktails Consumption by Major Brands (Liters m), 2008–11
Table 83: Italy Liqueurs & Cocktails Consumption (Liters m) by Channel, 2006–11
Table 84: Italy Liqueurs & Cocktails Consumption (Liters m) by Channel, 2011–16
Table 85: Italy Liqueurs & Cocktails Off-premise Consumption (Liters m), 2006–16
Table 86: Italy Liqueurs & Cocktails On-premise Consumption (Liters m), 2006–16
Table 87: Italy Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 2006–11
Table 88: Italy Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2011–16
Table 89: Italy Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 90: Italy Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 91: Italy Liqueurs & Cocktails Consumption (Liters m) by Segments, 2006–11
Table 92: Italy Liqueurs & Cocktails Consumption (Liters m) by Segments, 2011–16
Table 93: Italy Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 94: Italy Cream Liqueurs Consumption (Liters m) by Price Segment, 2006–11
Table 95: Italy Cream Liqueurs Consumption (Liters m) by Price Segments, 2011–16
Table 96: Italy Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 97: Italy Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 98: Italy Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 99: Italy Fruit Liqueurs Consumption (Liters m) by Price Segment, 2006–11
Table 100: Italy Fruit Liqueurs Consumption (Liters m) by Price Segments, 2011–16
Table 101: Italy Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 102: Italy Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 103: Italy Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 104: Italy Other Liqueurs Consumption (Liters m) by Price Segment, 2006–11
Table 105: Italy Other Liqueurs Consumption (Liters m) by Price Segments, 2011–16
Table 106: Italy Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 107: Italy Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 108: Italy Rum & Cane Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 109: Italy Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 110: Italy Rum & Cane Spirits Market Value (EUR m) and Growth (Y-o-Y), 2006–11
Table 111: Italy Rum & Cane Spirits Market Value (EUR m) and Growth (Y-o-Y), 2011–16
Table 112: Italy Rum & Cane Spirits Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 113: Italy Rum & Cane Spirits Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 114: Italy Rum & Cane Spirits Consumption by Major Brands (Liters m), 2008–11
Table 115: Italy Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–11
Table 116: Italy Rum & Cane Spirits Consumption (Liters m) by Channel, 2011–16
Table 117: Italy Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16
Table 118: Italy Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16
Table 119: Italy Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–11
Table 120: Italy Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2011–16
Table 121: Italy Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 122: Italy Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 123: Italy Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–11
Table 124: Italy Rum & Cane Spirits Consumption (Liters m) by Segments, 2011–16
Table 125: Italy Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 126: Italy Dark Rum Consumption (Liters m) by Price Segment, 2006–11
Table 127: Italy Dark Rum Consumption (Liters m) by Price Segments, 2011–16
Table 128: Italy Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 129: Italy Dark Rum Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 130: Italy Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 131: Italy Light Rum Consumption (Liters m) by Price Segment, 2006–11
Table 132: Italy Light Rum Consumption (Liters m) by Price Segments, 2011–16
Table 133: Italy Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 134: Italy Light Rum Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 135: Italy Specialty Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 136: Italy Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 137: Italy Specialty Spirits Market Value (EUR m) and Growth (Y-o-Y), 2006–11
Table 138: Italy Specialty Spirits Market Value (EUR m) and Growth (Y-o-Y), 2011–16
Table 139: Italy Specialty Spirits Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 140: Italy Specialty Spirits Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 141: Italy Specialty Spirits Consumption by Major Brands (Liters m), 2008–11
Table 142: Italy Specialty Spirits Consumption (Liters m) by Channel, 2006–11
Table 143: Italy Specialty Spirits Consumption (Liters m) by Channel, 2011–16
Table 144: Italy Specialty Spirits Off-premise Consumption (Liters m), 2006–16
Table 145: Italy Specialty Spirits On-premise Consumption (Liters m), 2006–16
Table 146: Italy Specialty Spirits Consumption (Liters m) by Price Segment, 2006–11
Table 147: Italy Specialty Spirits Consumption (Liters m) by Price Segment, 2011–16
Table 148: Italy Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 149: Italy Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 150: Italy Specialty Spirits Consumption (Liters m) by Segments, 2006–11
Table 151: Italy Specialty Spirits Consumption (Liters m) by Segments, 2011–16
Table 152: Italy Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 153: Italy Other Specialty Consumption (Liters m) by Price Segment, 2006–11
Table 154: Italy Other Specialty Consumption (Liters m) by Price Segments, 2011–16
Table 155: Italy Other Specialty Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 156: Italy Other Specialty Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 157: Italy Raki Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 158: Italy Raki Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 159: Italy Raki Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 160: Italy Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 161: Italy Tequila & Mezcal Market Value (EUR m) and Growth (Y-o-Y), 2006–11
Table 162: Italy Tequila & Mezcal Market Value (EUR m) and Growth (Y-o-Y), 2011–16
Table 163: Italy Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 164: Italy Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 165: Italy Tequila & Mezcal Consumption by Major Brands (Liters m), 2008–11
Table 166: Italy Tequila & Mezcal Consumption (Liters m) by Channel, 2006–11
Table 167: Italy Tequila & Mezcal Consumption (Liters m) by Channel, 2011–16
Table 168: Italy Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16
Table 169: Italy Tequila & Mezcal On-premise Consumption (Liters m), 2006–16
Table 170: Italy Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–11
Table 171: Italy Tequila & Mezcal Consumption (Liters m) by Price Segment, 2011–16
Table 172: Italy Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 173: Italy Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 174: Italy Vodka Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 175: Italy Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 176: Italy Vodka Market Value (EUR m) and Growth (Y-o-Y), 2006–11
Table 177: Italy Vodka Market Value (EUR m) and Growth (Y-o-Y), 2011–16
Table 178: Italy Vodka Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 179: Italy Vodka Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 180: Italy Vodka Consumption by Major Brands (Liters m), 2008–11
Table 181: Italy Vodka Consumption (Liters m) by Channel, 2006–11
Table 182: Italy Vodka Consumption (Liters m) by Channel, 2011–16
Table 183: Italy Vodka Off-premise Consumption (Liters m), 2006–16
Table 184: Italy Vodka On-premise Consumption (Liters m), 2006–16
Table 185: Italy Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 186: Italy Vodka Consumption (Liters m) by Price Segment, 2011–16
Table 187: Italy Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 188: Italy Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 189: Italy Vodka Consumption (Liters m) by Segments, 2006–11
Table 190: Italy Vodka Consumption (Liters m) by Segments, 2011–16
Table 191: Italy Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 192: Italy Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 193: Italy Unflavored Vodka Consumption (Liters m) by Price Segments, 2011–16
Table 194: Italy Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 195: Italy Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 196: Italy Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 197: Italy Flavored Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 198: Italy Flavored Vodka Consumption (Liters m) by Price Segments, 2011–16
Table 199: Italy Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 200: Italy Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 201: Italy Whisk(e)y Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 202: Italy Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 203: Italy Whisk(e)y Market Value (EUR m) and Growth (Y-o-Y), 2006–11
Table 204: Italy Whisk(e)y Market Value (EUR m) and Growth (Y-o-Y), 2011–16
Table 205: Italy Whisk(e)y Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 206: Italy Whisk(e)y Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 207: Italy Whisk(e)y Consumption by Major Brands (Liters m), 2008–11
Table 208: Italy Whisk(e)y Consumption (Liters m) by Channel, 2006–11
Table 209: Italy Whisk(e)y Consumption (Liters m) by Channel, 2011–16
Table 210: Italy Whisk(e)y Off-premise Consumption (Liters m), 2006–16
Table 211: Italy Whisk(e)y On-premise Consumption (Liters m), 2006–16
Table 212: Italy Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 213: Italy Whisk(e)y Consumption (Liters m) by Price Segment, 2011–16
Table 214: Italy Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 215: Italy Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 216: Italy Whisk(e)y Consumption (Liters m) by Segments, 2006–11
Table 217: Italy Whisk(e)y Consumption (Liters m) by Segments, 2011–16
Table 218: Italy American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 219: Italy American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 220: Italy American Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 221: Italy American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 222: Italy American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 223: Italy Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 224: Italy Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 225: Italy Canadian Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 226: Italy Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 227: Italy Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 228: Italy Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 229: Italy Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 230: Italy Irish Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 231: Italy Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 232: Italy Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 233: Italy Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 234: Italy Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 235: Italy Scotch Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 236: Italy Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 237: Italy Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 238: Italy Spirits Consumption (Liters m), 2006–11
Table 239: Italy Spirits Consumption (Liters m), 2011–16
Table 240: Italy Spirits Consumption (Liters m) by Category, 2006–11
Table 241: Italy Spirits Consumption (Liters m) by Category, 2011–16
Table 242: Italy Off-premise Spirits Consumption (Liters m) by Category, 2006–11
Table 243: Italy Off-premise Spirits Consumption (Liters m) by Category, 2011–16
Table 244: Italy On-premise Spirits Consumption (Liters m) by Category, 2006–11
Table 245: Italy On-premise Spirits Consumption (Liters m) by Category, 2011–16
Table 246: Italy Spirits Market Value (EUR m), 2006–11
Table 247: Italy Spirits Market Value (EUR m), 2011–16
Table 248: Italy Spirits Market Value (EUR m) by Category, 2006–11
Table 249: Italy Spirits Market Value (EUR m) by Category, 2011–16
Table 250: Italy Spirits Off-premise Market Value (EUR m) by Category, 2006–11
Table 251: Italy Spirits Off-premise Market Value (EUR m) by Category, 2011–16
Table 252: Italy Spirits On-premise Market Value (EUR m) by Category, 2006–11
Table 253: Italy Spirits On-premise Market Value (EUR m) by Category, 2011–16
Table 254: Italy Brandy Volume (Liters m) by Price Segment, 2006–11
Table 255: Italy Brandy Volume (Liters m) by Price Segment, 2011–16
Table 256: Italy Gin & Genever Volume (Liters m) by Price Segment, 2006–11
Table 257: Italy Gin & Genever Volume (Liters m) by Price Segment, 2011–16
Table 258: Italy Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2006–11
Table 259: Italy Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2011–16
Table 260: Italy Rum & Cane Spirits Volume (Liters m) by Price Segment, 2006–11
Table 261: Italy Rum & Cane Spirits Volume (Liters m) by Price Segment, 2011–16
Table 262: Italy Specialty Spirits Volume (Liters m) by Price Segment, 2006–11
Table 263: Italy Specialty Spirits Volume (Liters m) by Price Segment, 2011–16
Table 264: Italy Tequila & Mezcal Volume (Liters m) by Price Segment, 2011–16
Table 265: Italy Vodka Volume (Liters m) by Price Segment, 2006–11
Table 266: Italy Vodka Volume (Liters m) by Price Segment, 2011–16
Table 267: Italy Whisk(e)y Volume (Liters m) by Price Segment, 2006–11
Table 268: Italy Whisk(e)y Volume (Liters m) by Price Segment, 2011–16

Related research categories

By sector: Spirits

By market: Italy (in Europe)