The Future of the Hot Drinks Market in Italy, to 2016

Synopsis
• This report provides authoritative and granular details of the Hot Drinks markets in Italy; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes, and brand dynamics.

Summary
The report provides the latest, highly detailed information on dynamics in Italian Hot Drinks market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope
• This report provides authoritative and granular details of the Hot Drinks markets in Italy; and in doing so fill the gaps in marketers’ understanding of market trends and the components of change causing them.

• Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.

• The report accounts for volume and value changes, and brand dynamics.

Reasons To Buy
• The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer detailed insight into the trends and dynamics affecting Hot Drinks market in Italy.

• Custom segmentation of the market provides unique views and insights for marketers on the value, volume, brands data, to give unparalleled insight into the market.

Key Highlights
• Detailed category coverage is provided, covering Tea market, Coffee market, and Other Hot Drinks market

• Detailed product sales segmentation (for both volumes and values) are provided, including brand data at the product category level.

• Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 Italy Hot Drinks Market Overview
2.1 Hot Drinks Market Analysis by Volume
2.1.1 Overall Hot Drinks Consumption, 2006–16
2.1.2 Per-capita Hot Drinks Consumption, 2006–16
2.1.3 Hot Drinks Market Growth Dynamics
2.1.4 Hot Drinks Consumption by Category, 2006–16
2.1.5 Hot Drinks Consumption – Trends and Forecasts
2.2 Hot Drinks Market Analysis by Value
2.2.1 Overall Hot Drinks Market Value, 2006–16
2.2.2 Hot Drinks Market Value Growth Dynamics
2.2.3 Hot Drinks Market Value by Category, 2006–16
2.2.4 Hot Drinks Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Italy Coffee Market Analysis
3.1 Market Growth Dynamics-Coffee, 2006–16
3.1.1 Coffee Market Growth Dynamics by Volume, 2006–16
3.1.2 Coffee Market Growth Dynamics by Value, 2006–16,
3.2 Coffee Consumption Analysis, 2006–16
3.2.1 Coffee Market by Volume, 2006–16
3.2.2 Coffee Consumption by Segments, 2006–16
3.3 Coffee Market Value Analysis, 2006–16
3.3.1 Coffee Market by Value, 2006–16
3.3.2 Average Consumer Price/ Kg - Coffee, 2006–16
3.3.3 Coffee Market Value by Segments, 2006–16
3.4 Instant Coffee Market Analysis, 2006–16
3.4.1 Instant Coffee Market by Volume, 2006–16
3.4.2 Instant Coffee Market by Value, 2006–16
3.5 Roast & Ground Coffee Market Analysis, 2006–16
3.5.1 Roast & Ground Coffee Market by Volume, 2006–16
3.5.2 Roast & Ground Coffee Market by Value, 2006–16
3.6 Coffee Market Volume Analysis by Brands, 2008-11
3.7 Coffee Market Value by Distribution Channel, 2008-11
4 Italy Other Hot Drinks Market Analysis
4.1 Market Growth Dynamics-Other Hot Drinks, 2006–16
4.1.1 Other Hot Drinks Market Growth Dynamics by Volume, 2006–16
4.1.2 Other Hot Drinks Market Growth Dynamics by Value, 2006–16
4.2 Other Hot Drinks Consumption Analysis, 2006–16
4.2.1 Other Hot Drinks Market by Volume, 2006–16
4.2.2 Other Hot Drinks Consumption by Segments, 2006–16
4.3 Other Hot Drinks Market Value Analysis, 2006–16
4.3.1 Other Hot Drinks Market by Value, 2006–16
4.3.2 Average Consumer Price/ Kg – Other Hot Drinks, 2006–16
4.3.3 Other Hot Drinks Market Value by Segments, 2006–16
4.4 Chocolate-Based Hot Drinks Market Analysis, 2006–16
4.4.1 Chocolate-Based Hot Drinks Market by Volume, 2006–16
4.4.2 Chocolate-Based Hot Drinks Market by Value, 2006–16
4.5 Malt-Based Hot Drinks Market Analysis, 2006–16
4.5.1 Malt-Based Hot Drinks Market by Volume, 2006–16
4.5.2 Malt-Based Hot Drinks Market by Value, 2006–16
4.6 Other Hot Drinks Market Analysis, 2006–16
4.6.1 Other Hot Drinks Market by Volume, 2006–16
4.6.2 Other Hot Drinks Consumption by Value, 2006–16
4.7 Other Hot Drinks Market Volume Analysis by Brands, 2008-11
4.8 Other Hot Drinks Market Value by Distribution Channel, 2008-11
5 Italy Tea Market Analysis
5.1 Market Growth Dynamics-Tea, 2006–16
5.1.1 Tea Market Growth Dynamics by Volume, 2006–16
5.1.2 Tea Market Growth Dynamics by Value, 2006–16
5.2 Tea Consumption Analysis, 2006–16
5.2.1 Tea Market by Volume, 2006–16
5.2.2 Tea Consumption by Segments, 2006–16
5.3 Tea Market Value Analysis, 2006–16
5.3.1 Tea Market by Value, 2006–16
5.3.2 Average Consumer Price/ Kg – Tea, 2006–16
5.3.3 Tea Market Value by Segments, 2006–16
5.4 Black Specialty Tea Market Analysis, 2006–16
5.4.1 Black Specialty Tea Market by Volume, 2006–16
5.4.2 Black Specialty Tea Market by Value, 2006–16
5.5 Black Standard Tea Market Analysis, 2006–16
5.5.1 Black Standard Tea Market by Volume, 2006–16
5.5.2 Black Standard Tea Market by Value, 2006–16
5.6 Fruit & Herbal Tea Market Analysis, 2006–16
5.6.1 Fruit & Herbal Tea Market by Volume, 2006–16
5.6.2 Fruit & Herbal Tea Market by Value, 2006–16
5.7 Green Tea Market Analysis, 2006–16
5.7.1 Green Tea Market by Volume, 2006–16
5.7.2 Green Tea Market by Value, 2006–16
5.8 Instant Tea Market Analysis, 2006–16
5.8.1 Instant Tea Market by Volume, 2006–16
5.8.2 Instant Tea Market by Value, 2006–16
5.9 Tea Market Volume Analysis by Brands, 2008-11
5.1 Tea Market Value by Distribution Channel, 2008-11
6 Methodology
6.1 About Canadean
6.2 Disclaimer

List of Tables
Table 1: Volume Units for Hot Drinks Market
Table 2: Italy Hot Drinks Consumption (Kg m) and Growth (Y-o-Y), 2006–16
Table 3: Italy Per-capita Hot Drinks Consumption (Kg/head & Y-o-Y growth), 2006–16
Table 4: Italy Hot Drinks Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by volume (Kg m)
Table 5: Italy Hot Drinks Consumption (Kg m) by Category, 2006–11
Table 6: Italy Hot Drinks Consumption (Kg m) by Category, 2011–16
Table 7: Italy Hot Drinks Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 8: Italy Hot Drinks Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Table 9: Italy Hot Drinks Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 10: Italy Hot Drinks Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size - 2016, by market value (EUR m)
Table 11: Italy Hot Drinks Market Value (EUR m) by Category, 2006–11
Table 12: Italy Hot Drinks Market Value (EUR m) by Category, 2011–16
Table 13: Italy Hot Drinks Market Value (USD m) by Category, 2006–11
Table 14: Italy Hot Drinks Market Value (USD m) by Category, 2011–16
Table 15: Italy Hot Drinks Market Value (EUR m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 16: Italy Hot Drinks Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 17: Italy Coffee Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume (Kg m)
Table 18: Italy Coffee Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (EUR m)
Table 19: Italy Coffee Consumption (Kg m) and Growth (Y-o-Y), 2006–16
Table 20: Italy Coffee Consumption (Kg m) by Segments, 2006–11
Table 21: Italy Coffee Consumption (Kg m) by Segments, 2011–16
Table 22: Italy Coffee Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Table 23: Italy Coffee Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 24: Italy Coffee Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Table 25: Italy Coffee Market Value (EUR m) by Segments, 2006–11
Table 26: Italy Coffee Market Value (EUR m) by Segments, 2011–16
Table 27: Italy Coffee Market Value (USD m) by Segments, 2006–11
Table 28: Italy Coffee Market Value (USD m) by Segments, 2011–16
Table 29: Italy Instant Coffee Market by Volume (Kg m), 2006–16
Table 30: Italy Instant Coffee Market by Value (EUR m), 2006–16
Table 31: Italy Instant Coffee Market by Value (USD m), 2006–16
Table 32: Italy Roast & Ground Coffee Market by Volume (Kg m), 2006–16
Table 33: Italy Roast & Ground Coffee Market by Value (EUR m), 2006–16
Table 34: Italy Roast & Ground Coffee Market by Value (USD m), 2006–16
Table 35: Italy Coffee Market Volume by Brands, 2008–11
Table 36: Italy Coffee Market Value by Distribution Channel (EUR m), 2008–11
Table 37: Italy Coffee Market Value by Distribution Channel (USD m), 2008–11
Table 38: Italy Other Hot Drinks Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future Market Size 2016, by Volume (Kg m)
Table 39: Italy Other Hot Drinks Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size 2016, by Value (EUR m)
Table 40: Italy Other Hot Drinks Consumption (Kg m) and Growth (Y-o-Y), 2006–16
Table 41: Italy Other Hot Drinks Consumption (Kg m) by Segments, 2006–11
Table 42: Italy Other Hot Drinks Consumption (Kg m) by Segments, 2011–16
Table 43: Italy Other Hot Drinks Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Table 44: Italy Other Hot Drinks Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 45: Italy Other Hot Drinks Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Table 46: Italy Other Hot Drinks Market Value (EUR m) by Segments, 2006–11
Table 47: Italy Other Hot Drinks Market Value (EUR m) by Segments, 2011–16
Table 48: Italy Other Hot Drinks Market Value (USD m) by Segments, 2006–11
Table 49: Italy Other Hot Drinks Market Value (USD m) by Segments, 2011–16
Table 50: Italy Chocolate-Based Hot Drinks Consumption by Volume (Kg m), 2006–16
Table 51: Italy Chocolate-Based Hot Drinks Consumption by Value (EUR m), 2006–16
Table 52: Italy Chocolate-Based Hot Drinks Consumption by Value (USD m), 2006–16
Table 53: Italy Malt-Based Hot Drinks Market by Volume (Kg m), 2006–16
Table 54: Italy Malt-Based Hot Drinks Market by Value (EUR m), 2006–16
Table 55: Italy Malt-Based Hot Drinks Market by Value (USD m), 2006–16
Table 56: Italy Other Hot Drinks Market by Volume (Kg m), 2006–16
Table 57: Italy Other Hot Drinks Market by Value (EUR m), 2006–16
Table 58: Italy Other Hot Drinks Market by Value (USD m), 2006–16
Table 59: Italy Other Hot Drinks Market Volume by Brands, 2008–11
Table 60: Italy Other Hot Drinks Market Value by Distribution Channel (EUR m), 2008–11
Table 61: Italy Other Hot Drinks Market Value by Distribution Channel (USD m), 2008–11
Table 62: Italy Tea Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size 2016, by Volume (Kg m)
Table 63: Italy Tea Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size 2016, by Value (EUR m)
Table 64: Italy Tea Consumption (Kg m) and Growth (Y-o-Y), 2006–16
Table 65: Italy Tea Consumption (Kg m) by Segments, 2006–11
Table 66: Italy Tea Consumption (Kg m) by Segments, 2011–16
Table 67: Italy Tea Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Table 68: Italy Tea Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 69: Italy Tea Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Table 70: Italy Tea Market Value (EUR m) by Segments, 2006–11
Table 71: Italy Tea Market Value (EUR m) by Segments, 2011–16
Table 72: Italy Tea Market Value (USD m) by Segments, 2006–11
Table 73: Italy Tea Market Value (USD m) by Segments, 2011–16
Table 74: Italy Black Specialty Tea Market by Volume (Kg m), 2006–16
Table 75: Italy Black Specialty Tea Market by Value (EUR m), 2006–16
Table 76: Italy Black Specialty Tea Market by Value (USD m), 2006–16
Table 77: Italy Black Standard Tea Market by Volume (Kg m), 2006–16
Table 78: Italy Black Standard Tea Market by Value (EUR m), 2006–16
Table 79: Italy Black Standard Tea Market by Value (USD m), 2006–16
Table 80: Italy Fruit & Herbal Tea Market by Volume (Kg m), 2006–16
Table 81: Italy Fruit & Herbal Tea Market by Value (EUR m), 2006–16
Table 82: Italy Fruit & Herbal Tea Market by Value (USD m), 2006–16
Table 83: Italy Green Tea Market by Volume (Kg m), 2006–16
Table 84: Italy Green Tea Market by Value (EUR m), 2006–16
Table 85: Italy Green Tea Market by Value (USD m), 2006–16
Table 86:Italy Instant Tea Market by Volume (Kg m), 2006–16
Table 87: Italy Instant Tea Market by Value (EUR m), 2006–16
Table 88: Italy Instant Tea Market by Value (USD m), 2006–16
Table 89: Italy Tea Market Volume Analysis by Brands, 2008–11
Table 90: Italy Tea Market Value by Distribution Channel (EUR m), 2008–11
Table 91: Italy Tea Market Value by Distribution Channel (USD m), 2008–11

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 1: Italy Hot Drinks Consumption (Kg m) and Growth (Y-o-Y), 2006–16
Figure 2: Italy Per-capita Hot Drinks Consumption (Kg/head & Y-o-Y growth), 2006–16
Figure 3: Italy Hot Drinks Market Dynamics, by Volume, 2006–16
Figure 4: Italy Hot Drinks Consumption (Kg m) by Category, 2006–16
Figure 5: Italy Hot Drinks Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 6: Italy Hot Drinks Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 7: Italy Hot Drinks Market Dynamics, by Category, by Market Value 2006–16
Figure 8: Italy Hot Drinks Market Value (EUR m) by Category, 2006–16
Figure 9: Italy Hot Drinks Market Value (EUR m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Figure 10: Italy Coffee Market Growth Dynamics by Volume, 2006–16
Figure 11: Coffee Market Growth Dynamics by Value, 2006–16
Figure 12: Italy Coffee Consumption (Kg m) and Growth (Y-o-Y), 2006–16
Figure 13: Italy Coffee Consumption (Kg m) by Segments, 2006–16
Figure 14: Italy Coffee Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 15: Italy Coffee Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Figure 16: Italy Coffee Market Value (EUR m) by Segments, 2006–16
Figure 17: Italy Instant Coffee Market by Volume (Kg m), 2006–16
Figure 18: Italy Instant Coffee Market by Value (EUR m), 2006–16
Figure 19: Italy Roast & Ground Coffee Market by Volume (Kg m), 2006–16
Figure 20: Italy Roast & Ground Coffee Market by Value (EUR m), 2006–16
Figure 21: Italy Coffee Market Volume by Brands, 2008–11
Figure 22: Italy Coffee Market Value by Distribution Channel (EUR m), 2008–11
Figure 23: Other Hot Drinks Market Growth Dynamics by Volume, 2006–16
Figure 24: Italy Other Hot Drinks Market Growth Dynamics by Value, 2006–16
Figure 25: Italy Other Hot Drinks Consumption (Kg m) and Growth (Y-o-Y), 2006–16
Figure 26: Italy Other Hot Drinks Consumption (Kg m) by Segments, 2006–16
Figure 27: Italy Other Hot Drinks Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 28: Italy Other Hot Drinks Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Figure 29: Italy Other Hot Drinks Market Value (EUR m) by Segments, 2006–16
Figure 30: Italy Chocolate-Based Hot Drinks Consumption by Volume (Kg m), 2006–16
Figure 31: Italy Chocolate-Based Hot Drinks Consumption by Value (EUR m), 2006–16
Figure 32: Italy Malt-Based Hot Drinks Market by Volume (Kg m), 2006–16
Figure 33: Italy Malt-Based Hot Drinks Market by Value (EUR m), 2006–16
Figure 34: Italy Other Hot Drinks Market by Volume (Kg m), 2006–16
Figure 35: Italy Other Hot Drinks Market by Value (EUR m), 2006–16
Figure 36: Italy Other Hot Drinks Market Volume by Brands, 2008–11
Figure 37: Italy Other Hot Drinks Market Value by Distribution Channel (EUR m), 2008–11
Figure 38: Italy Tea Market Growth Dynamics by Volume, 2006–16
Figure 39: Italy Tea Market Growth Dynamics (EUR m), 2006–16
Figure 40: Italy Tea Consumption (Kg m) and Growth (Y-o-Y), 2006–16
Figure 41: Italy Tea Consumption (Kg m) by Segments, 2006–16
Figure 42: Italy Tea Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 43: Italy Tea Average Consumer Price (EUR) and Growth (Y-o-Y), 2006–16
Figure 44: Italy Tea Market Value (EUR m) by Segments, 2006–16
Figure 45: Italy Black Specialty Tea Market by Volume (Kg m), 2006–16
Figure 46: Italy Black Specialty Tea Market by Value (EUR m), 2006–16
Figure 47: Italy Black Standard Tea Market by Volume (Kg m), 2006–16
Figure 48: Italy Black Standard Tea Market by Value (EUR m), 2006–16
Figure 49: Italy Fruit & Herbal Tea Market by Volume (Kg m), 2006–16
Figure 50: Italy Fruit & Herbal Tea Market by Value (EUR m), 2006–16
Figure 51: Italy Green Tea Market by Volume (Kg m), 2006–16
Figure 52: Italy Green Tea Market by Value (EUR m), 2006–16
Figure 53: Italy Instant Tea Market by Volume (Kg m), 2006–16
Figure 54: Italy Instant Tea Market by Value (EUR m), 2006–16
Figure 55: Italy Tea Market Volume Analysis by Brands, 2008–11
Figure 56: Italy Tea Market Value by Distribution Channel (EUR m), 2008–11

Related research categories

By sector: Hot drinks, General drinks

By market: Italy (in Europe)