The French Hot Drinks Market: What Consumers Drink and Why?

Published: October 2013

Publisher: Canadean Ltd

Product ref: 185336

Pages: 64

Format: PDF

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Price: $ 3995.00

Report description

Product Synopsis
This report provides the results for the Hot Drinks market in France from Canadean’s unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape
Why was the report written?
Marketers in the Hot Drinks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Hot Drinks market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Coffee, Tea, and Other Hot Drinks are not considered essential items and therefore consumption patterns have been negatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Coffee, Tea, and Other Hot Drinks.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues
Market valuation reveals that Tea comprises less than a 10% value share in the French Hot Drinks market. This share is even lower than the Other Hot Drinks category, suggesting that Tea is yet to become popular in France.

Switching analysis reveals consumer loyalty is low for consumers of Hot Drinks in France. The three top retailers recorded a high number of end consumers, switching among retailers in the last six months.

Consumption frequency analysis reveals that the Kids &Babies, Tweens & Teens, and Early Young Adults age groups contain the most consumers of Other Hot Drinks. This indicates that parental influence is key in the consumption of Other Hot Drinks.

Key Highlights
The top five retailers in France account for 70% of the hot drinks market in value terms. This indicates high bargaining power on the part of retailers compared to product manufacturers.

Brand analysis reveals that private labels have, on average, a 15-23% volume penetration across all the Hot Drinks categories in France. This is lower than other CPG categories in France and therefore retailers should invest in their private label programs to increase their market share.

Consumers belonging to the Time Poor and No Time groups are the largest consumers of Hot Drinks in France. It indicates instant hot drinks are in high demand compared to the traditional varieties of Hot Drinks, which take more time to prepare.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Hot Drinks Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Coffee
3.2.2 Other Hot Drinks
3.2.3 Tea
3.3 Behavioral Trends and Market Value
3.3.1 Coffee
3.3.2 Other Hot Drinks
3.3.3 Tea
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Coffee
4.1.2 Other Hot Drinks
4.1.3 Tea
4.2 Consumer Profiles by Product Category
4.2.1 Coffee
4.2.2 Other Hot Drinks
4.2.3 Tea
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Hot Drinks Brand Choice and Private Label Consumer Penetration
5.2.1 Coffee
5.2.2 Other Hot Drinks
5.2.3 Tea
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Hot Drinks
6.1.2 Coffee
6.1.3 Other Hot Drinks
6.1.4 Tea
7 Consumption Impact: Market Valuation
7.1 Hot Drinks Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Hot Drinks Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Hot Drinks Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Hot Drinks
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Coffee
8.2.2 Retail Share by Volume - Other Hot Drinks
8.2.3 Retail Share by Volume - Tea
8.3 Profiles of End-Consumers of Hot Drinks, by Retailer Used
8.3.1 Aldi
8.3.2 Auchan
8.3.3 Carrefour
8.3.4 Casino
8.3.5 Cora
8.3.6 Francap
8.3.7 ITM (Intermarché)
8.3.8 Leclerc
8.3.9 Monoprix
8.3.10 Système U
8.3.11 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables
Table 1: Volume Units for the Hot Drinks Market
Table 2: Foreign Exchange Rate - EUR vs. USD
Table 3: France Survey Respondent profile (weighted), 2012
Table 4: France Hot Drinks Value Share (%), by Age Groups, 2012
Table 5: France Hot Drinks Value Share (%), by Gender, 2012
Table 6: France Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: France Hot Drinks Value Share (%) by Education Level Achieved Groups, 2012
Table 8: France Hot Drinks Value Share (%) by Wealth Groups, 2012
Table 9: France Hot Drinks Value Share (%) by Busy Lives Groups, 2012
Table 10: France Coffee Consumer Group Share (% market value), 2012
Table 11: France Other Hot Drinks Consumer Group Share (% market value), 2012
Table 12: France Tea Consumer Group Share (% market value), 2012
Table 13: France Total Coffee Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: France Total Other Hot Drinks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: France Total Tea Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: France Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: France Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: France Other Hot Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: France Other Hot Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: France Tea Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: France Tea Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: France Coffee Consumer Profiles (% consumers by sub-group), 2012
Table 23: France Other Hot Drinks Consumer Profiles (% consumers by sub-group), 2012
Table 24: France Tea Consumer Profiles (% consumers by sub-group), 2012
Table 25: France Hot Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 26: France Coffee Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: France Other Hot Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: France Tea Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 29: France Hot Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: France Coffee: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: France Other Hot Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: France Tea: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 33: France Hot Drinks Market Value (Euro million), by Category, 2012
Table 34: France Hot Drinks Market Value (US$ million), by Category, 2012
Table 35: France Hot Drinks Market Volume by Category, 2012
Table 36: France Hot Drinks Market Value (US$ million), by Category, 2012
Table 37: France Hot Drinks Expenditure Per Capita (Euro), by Category, 2012
Table 38: France Hot Drinks Expenditure Per Capita (US$), by Category, 2012
Table 39: France Hot Drinks Expenditure Per Household (Euro), by Category
Table 40: France Hot Drinks Expenditure Per Household (US$), by Category
Table 41: France Hot Drinks Market Volume (Ltr m)by Category, 2012
Table 42: France Hot Drinks Consumption Per Capita (Ltr ) by Category, 2012
Table 43: France Hot Drinks Consumption Per Household (Ltr ) by Category, 2012
Table 44: France Hot Drinks Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 45: France Coffee Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 46: France Other Hot Drinks Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 47: France Tea Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 48: France: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2012
Table 49: France: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 50: France: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 51: France: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2012
Table 52: France: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2012
Table 53: France: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Francap (% by Subgroup, as tracked by the Survey), 2012
Table 54: France: Profile of Hot Drinks Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup, as tracked by the Survey), 2012
Table 55: France: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2012
Table 56: France: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2012
Table 57: France: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Système U (% by Subgroup, as tracked by the Survey), 2012
Table 58: France: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures
Figure 1: Consumer Trends Report Methodology
Figure 2: France Hot Drinks Value Share (%), by Age Groups, 2012
Figure 3: France Hot Drinks Value Share (%), by Gender, 2012
Figure 4: France Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: France Hot Drinks Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: France Hot Drinks Value Share (%) by Wealth Groups, 2012
Figure 7: France Hot Drinks Value Share (%) by Busy Lives Groups, 2012
Figure 8: France Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: France Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: France Other Hot Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: France Other Hot Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: France Tea Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: France Tea Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: France Hot Drinks Market Value (US$ million), by Category, 2012
Figure 15: France Hot Drinks Expenditure Per Capita (US$), by Category, 2012
Figure 16: France Hot Drinks Expenditure Per Household (US$), by Category
Figure 17: France Hot Drinks Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 18: France Coffee Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 19: France Other Hot Drinks Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 20: France Tea Survey-tracked Retailer Shares by Volume (Kg m), 2012

Price: $ 3995.00

Related research categories

By sector: Hot drinks, General drinks

By market: France (in Europe)