The French Beer, Cider & Pre-mixed Spirits Market: What Consumers Drink and Why?

Published: October 2013

Publisher: Canadean Ltd

Product ref: 185345

Pages: 83

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Price: $ 3995.00

Report description

Product Synopsis
This report provides the results for the Beer, Cider & Pre-mixed Spirits market in France from Canadean’s unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape
Why was the report written?
Marketers in the Beer, Cider & Pre-mixed Spirits market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases with economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Beer and Ale, Cider, Flavoured Alcoholic Beverages, Lager and, Low Alcohol Beer & Lager are not considered essential items and therefore consumption patterns have been negatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Beer and Ale, Cider, Flavoured Alcoholic Beverages, Lager, and Low Alcohol Beer &Lager.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues
Consumer frequency analysis reveals that the number of Non-users of Flavoured Alcoholic Beverages is highest among Older Consumers and lowest for Early Young Adults. Planners must therefore target a younger generation that is more likely to consume frequently, but has less disposable income.

Consumer segmentation based on busy lives cohort grouping reveals that the Time Poor group constitute the largest consumer group in the Beer, Cider, and Pre-Mixed Spirits market in France. This is followed by the No Time and Time Pressed groups. This indicates the market is skewed towards off-premise distribution of Beer, Cider, and Pre-Mixed Spirits in France.

France’s Affluent wealth group account for the highest value share in the Beer, Cider, and Pre-Mixed Spirits market, followed by the Moderate Income group. Producers aiming to introduce a mass market product should take into account the relative proportions of these income groups to ensure consumers aren’t priced out of their products.

Key Highlights
Market value analysis reveals that Lager accounts for three-quarters of the overall Beer, Cider, and Pre-Mixed Spirits market in France. Beer and Ale is the second largest segment, followed by Cider.

Brand analysis reveals that private label penetration is highest in the Cider market in France. It indicates private labels have overall low market presence.

Retailer volume analysis indicates that the majority of Beer, Cider, and Pre-Mixed Spirits are bought from large retail stores in France. The top five retailers represent a79% market share in terms of volume.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international, program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Beer, Cider & Pre-mixed Spirits Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Beer & Ale
3.2.2 Cider
3.2.3 Flavoured Alcoholic Beverages
3.2.4 Lager
3.2.5 Low Alcohol Beer & Lager
3.3 Behavioral Trends and Market Value
3.3.1 Beer & Ale
3.3.2 Cider
3.3.3 Flavoured Alcoholic Beverages
3.3.4 Lager
3.3.5 Low Alcohol Beer & Lager
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Beer & Ale
4.1.2 Cider
4.1.3 Flavoured Alcoholic Beverages
4.1.4 Lager
4.1.5 Low Alcohol Beer & Lager
4.2 Consumer Profiles by Product Category
4.2.1 Beer & Ale
4.2.2 Cider
4.2.3 Flavoured Alcoholic Beverages
4.2.4 Lager
4.2.5 Low Alcohol Beer & Lager
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Beer, Cider & Pre-mixed Spirits Brand Choice and Private Label Consumer Penetration
5.2.1 Beer & Ale
5.2.2 Cider
5.2.3 Flavoured Alcoholic Beverages
5.2.4 Lager
5.2.5 Low Alcohol Beer & Lager
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Beer, Cider & Pre-mixed Spirits
6.1.2 Beer & Ale
6.1.3 Cider
6.1.4 Flavoured Alcoholic Beverages
6.1.5 Lager
6.1.6 Low Alcohol Beer & Lager
7 Consumption Impact: Market Valuation
7.1 Beer, Cider & Pre-mixed Spirits Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Beer, Cider & Pre-mixed Spirits Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Beer, Cider & Pre-mixed Spirits Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Beer, Cider & Pre-mixed Spirits
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Beer & Ale
8.2.2 Retail Share by Volume - Cider
8.2.3 Retail Share by Volume - Flavoured Alcoholic Beverages
8.2.4 Retail Share by Volume - Lager
8.2.5 Retail Share by Volume - Low Alcohol Beer & Lager
8.3 Profiles of End-Consumers of Beer, Cider & Pre-mixed Spirits, by Retailer Used
8.3.1 Auchan
8.3.2 Carrefour
8.3.3 Casino
8.3.4 Cora
8.3.5 ITM (Intermarché)
8.3.6 Leclerc
8.3.7 Louis Delhaize
8.3.8 Monoprix
8.3.9 Système U
8.3.10 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables
Table 1: Volume Units for the Beer, Cider & Pre-mixed Spirits Market
Table 2: Foreign Exchange Rate - EUR vs. USD
Table 3: France Survey Respondent profile (weighted), 2012
Table 4: France Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2012
Table 5: France Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2012
Table 6: France Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: France Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2012
Table 8: France Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2012
Table 9: France Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2012
Table 10: France Beer & Ale Consumer Group Share (% market value), 2012
Table 11: France Cider Consumer Group Share (% market value), 2012
Table 12: France Flavoured Alcoholic Beverages Consumer Group Share (% market value), 2012
Table 13: France Lager Consumer Group Share (% market value), 2012
Table 14: France Low Alcohol Beer & Lager Consumer Group Share (% market value), 2012
Table 15: France Total Beer & Ale Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: France Total Cider Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: France Total Flavoured Alcoholic Beverages Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: France Total Lager Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: France Total Low Alcohol Beer & Lager Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: France Beer & Ale Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: France Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: France Cider Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 23: France Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 24: France Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: France Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: France Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: France Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: France Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: France Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: France Beer & Ale Consumer Profiles (% consumers by sub-group), 2012
Table 31: France Cider Consumer Profiles (% consumers by sub-group), 2012
Table 32: France Flavoured Alcoholic Beverages Consumer Profiles (% consumers by sub-group), 2012
Table 33: France Lager Consumer Profiles (% consumers by sub-group), 2012
Table 34: France Low Alcohol Beer & Lager Consumer Profiles (% consumers by sub-group), 2012
Table 35: France Beer, Cider & Pre-mixed Spirits Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 36: France Beer & Ale Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 37: France Cider Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 38: France Flavoured Alcoholic Beverages Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 39: France Lager Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 40: France Low Alcohol Beer & Lager Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 41: France Beer, Cider & Pre-mixed Spirits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 42: France Beer & Ale: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 43: France Cider: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 44: France Flavoured Alcoholic Beverages: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 45: France Lager: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 46: France Low Alcohol Beer & Lager: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 47: France Beer, Cider & Pre-mixed Spirits Market Value (Euro million), by Category, 2012
Table 48: France Beer, Cider & Pre-mixed Spirits Market Value (US$ million), by Category, 2012
Table 49: France Beer, Cider & Pre-mixed Spirits Market Volume (Ltrs m), by Category, 2012
Table 50: France Beer, Cider & Pre-mixed Spirits Market Value (US$ million), by Category, 2012
Table 51: France Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (Euro), by Category, 2012
Table 52: France Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2012
Table 53: France Beer, Cider & Pre-mixed Spirits Expenditure Per Household (Euro), by Category
Table 54: France Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by Category
Table 55: France Beer, Cider & Pre-mixed Spirits Market Volume (Ltr m) by Category, 2012
Table 56: France Beer, Cider & Pre-mixed Spirits Consumption Per Capita (Ltr ) by Category, 2012
Table 57: France Beer, Cider & Pre-mixed Spirits Consumption Per Household (Ltr )by Category, 2012
Table 58: France Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Table 59: France Beer & Ale Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 60: France Cider Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 61: France Flavoured Alcoholic Beverages Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 62: France Lager Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 63: France Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 64: France: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 65: France: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 66: France: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2012
Table 67: France: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2012
Table 68: France: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup, as tracked by the Survey), 2012
Table 69: France: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2012
Table 70: France: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Louis Delhaize (% by Subgroup, as tracked by the Survey), 2012
Table 71: France: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2012
Table 72: France: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Système U (% by Subgroup, as tracked by the Survey), 2012
Table 73: France: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures
Figure 1: Consumer Trends Report Methodology
Figure 2: France Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2012
Figure 3: France Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2012
Figure 4: France Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: France Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: France Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2012
Figure 7: France Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2012
Figure 8: France Beer & Ale Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: France Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: France Cider Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: France Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: France Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: France Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: France Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: France Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: France Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: France Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: France Beer, Cider & Pre-mixed Spirits Market Value (US$ million), by Category, 2012
Figure 19: France Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2012
Figure 20: France Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by Category
Figure 21: France Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Figure 22: France Beer & Ale Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 23: France Cider Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 24: France Flavoured Alcoholic Beverages Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 25: France Lager Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 26: France Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume (Ltrs m), 2012

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Related research categories

By sector: Spirits, Beer (in Beer & Cider), Cider (in Beer & Cider), General drinks

By market: France (in Europe)