The Coca-Cola Company - Strategy and SWOT Report

The Coca-Cola Company - Strategy and SWOT Report

Published: June 2014
Publisher: MarketLine
Product ref: 217929
Pages: 59
Format: PDF
Delivery: By product vendor

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The Coca-Cola Company - SWOT Analysis company profile is the essential source for top-level company data and information. The Coca-Cola Company - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

The Coca-Cola Company (Coca-Cola or 'the company') is a manufacturer, distributor and marketer of non-alcoholic beverage concentrates, syrups and finished sparkling and still beverages. The company owns or licenses more than 500 brands, including diet and light beverages, waters, juices and juice drinks, teas, coffees, and energy and sports drinks. It operates in more than 200 countries. The company is headquartered in Atlanta, Georgia and employed about 130,600 people as of December 31, 2013. The company recorded revenues of $46,854 million in the financial year ended December 2013 (FY2013), a decrease of 2.4% compared to FY2012. The operating profit of the company was $10,228 million in FY2013, a decrease of 5.1% compared to FY2012. The net profit was $8,584 million in FY2013, a decrease of 4.8% compared to FY2012.

Scope of the Report

- Provides all the crucial information on The Coca-Cola Company required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting The Coca-Cola Company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of The Coca-Cola Company
-Data is supplemented with details on The Coca-Cola Company history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from The Coca-Cola Company

Reasons to Purchase

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- Obtain the most up to date company information available

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By company: The Coca-Cola Company, SWOT analysis

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