Tesco Food & Grocery | Customer Insight

During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyalty.

• Identify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetration.
• Understand which strategies are most effective at driving customer loyalty in food & grocery and justify your own business investments.
• Data is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunities.

A comprehensive analysis of a retailer's customer profile.

• How has the profile of the consumers shopping at the food & grocery retailer changed over the past year and what has caused this?
• What drives consumers to shop for food & grocery at the retailer? What makes them disloyal?
• How many other stores do your shoppers use for food & grocery and what stores are these? Will these be a threat going forward?

Table of contents

AT A GLANCE SUMMARY
•Tesco – Food & grocery

SHARE OF SHOPPERS
•Tesco share of shopper by demographics
•Tesco share of shopper by TV region
•Tesco penetration of shopper by household characteristics
•Tesco share of shoppers by other characteristics and ACORN classification

CONVERSION AND NON-CONVERSION
•Tesco conversion of visitors to main user by demographics and region
•Tesco conversion of visitors to main user by household characteristics
•Non-converting customers

PROFILE OF SHOPPERS
•Tesco profile of shoppers by television region
•Tesco profile of shoppers by household characteristics
•Tesco profile of shoppers by other characteristics and ACORN classification

LOYALTY
•Tesco loyalty of main users by demographics and region
•Tesco loyalty of main users by household characteristics
•Tesco basic drivers of loyalty and disloyalty
•Tesco detailed drivers of loyalty

COMPETITION
•Cross sector competitor dynamics

APPENDIX
•Methodology
?The selection of parliamentary constituencies
?The selection of enumeration districts
?The selection of respondents
?Post survey weighting
•Further reading
•Ask the analyst
•Verdict consulting
•Disclaimer

TABLES
•Table: Key performance indicators for Tesco in food & grocery
•Table: Tesco changes in visitor share (%) 2008–12
•Table: Tesco changes in main user share (%) 2008–12
•Table: Visitor and main user penetration of ACORN classification (%)
•Table: Tesco changes in conversion rate (%) 2008–12
•Table: Tesco changes in non-conversion rate (%) 2008–12
•Table: Main stores non-converters use instead of Tesco
•Table: Tesco visitor and main user profiles by ACORN classification (%)
•Table: Tesco changes in loyalty (%) 2008–12
•Table: Tesco changes in disloyalty (%) 2008–12
•Table: Tesco drivers of loyalty 2008–12
•Table: Tesco drivers of disloyalty 2008–12
•Table: Tesco detailed drivers of loyalty
•Table: Cross sector matrix shopping
•Table: Other retailers used
•Table: Sample sizes by sector

FIGURES
•Figure: Visitor share 2008–12
•Figure: Main user share 2008–12
•Figure: Visitor share by demographic group
•Figure: Main user share by demographic group
•Figure: Tesco visitor share by television region
•Figure: Tesco main user share by television region
•Figure: Tesco visitor and main user share by household tenure
•Figure: Tesco visitor and main user share by number of people in household
•Figure: Tesco visitor and main user share by children in household
•Figure: Tesco visitor and main user share by number of cars in household
•Figure: Tesco visitor and main user share by working status
•Figure: Tesco visitor and main user share by marital status
•Figure: Conversion rates 2008–12
•Figure: Conversion rates by demographic group
•Figure: Tesco conversion rates by region
•Figure: Tesco conversion rates by household tenure
•Figure: Tesco conversion rates by number of people in household
•Figure: Tesco conversion rates by children in household
•Figure: Tesco conversion rates by number of cars in household
•Figure: Tesco non-conversion rates 2008–12
•Figure: Tesco non-conversion rates by demographic group
•Figure: Demographic profile of non-converting Tesco visitors
•Figure: Regional profile of non-converting Tesco visitors
•Figure: Tesco visitor profile by demographic group
•Figure: Tesco main user profile by demographic group
•Figure: Tesco visitor profile by region
•Figure: Tesco main user profile by region
•Figure: Tesco visitor and main user profile by household tenure
•Figure: Tesco visitor and main user profile by number of people in household
•Figure: Tesco visitor and main user profile by children in household
•Figure: Tesco visitor and main user profile by number of cars in household
•Figure: Tesco visitor and main user profile by working status
•Figure: Tesco visitor and main user profile by marital status
•Figure: Loyalty 2008–12
•Figure: Tesco disloyalty
•Figure: Loyalty by demographic group
•Figure: Tesco loyalty by region
•Figure: Tesco loyalty by household tenure
•Figure: Tesco loyalty by number of people in household
•Figure: Tesco loyalty by children in household
•Figure: Tesco loyalty by number of cars in household
•Figure: Tesco – other food & grocery stores used
•Figure: Preference stores
•Figure: Sectors shopped