Tequila & Mezcal in United States to 2016: Databook

Synopsis
• Overview of the Tequila & Mezcal category in United States
• Analysis on consumption of the Tequila & Mezcal category in United States, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Tequila & Mezcal category in United States
• Historic and forecast consumption value of the Tequila & Mezcal category in United States by alcoholic strength and by price segments

Summary
This report is the result of Canadean’s extensive market research covering the Tequila & Mezcal category in United States. It provides detailed historic and forecast consumption volume and values, at channel level. "Tequila & Mezcal in United States to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Tequila & Mezcal category in United States

Scope
• Overview of the Tequila & Mezcal category in United States
• Analysis on consumption of the Tequila & Mezcal category in United States, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Tequila & Mezcal category in United States
• Historic and forecast consumption value of the Tequila & Mezcal category in United States by alcoholic strength and by price segments

Reasons To Buy
• Provides you with important figures on consumption of the Tequila & Mezcal category in United States
• Allows you to analyze the Tequila & Mezcal category in United States with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 United States Tequila & Mezcal Market Analysis
2.1 Tequila & Mezcal Market Consumption Analysis, 2006–16
2.1.1 Tequila & Mezcal Market Volume Analysis, 2006–16
2.1.2 Tequila & Mezcal Market Value Analysis, 2006–16
2.2 Tequila & Mezcal Consumption by Major Brands (Top 10)
2.3 Tequila & Mezcal Consumption by Channels
2.3.1 Tequila & Mezcal Consumption by Channel, 2006–16
2.3.2 Tequila & Mezcal Off-premise Consumption, 2006–16
2.3.3 Tequila & Mezcal On-premise Consumption, 2006–16
2.4 Tequila & Mezcal Consumption by Price Segment, 2006–16
2.5 Tequila & Mezcal Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer

List of Tables
Table 1: Volume Units for Spirits Market
Table 2: US Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 3: US Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 4: US Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 5: US Tequila & Mezcal Consumption by Major Brands (Liters m), 2008–11
Table 6: US Tequila & Mezcal Consumption (Liters m) by Channel, 2006–11
Table 7: US Tequila & Mezcal Consumption (Liters m) by Channel, 2011–16
Table 8: US Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16
Table 9: US Tequila & Mezcal On-premise Consumption (Liters m), 2006–16
Table 10: US Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–11
Table 11: US Tequila & Mezcal Consumption (Liters m) by Price Segment, 2011–16
Table 12: US Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 13: US Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2011–16

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: US Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 3: US Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 2006–16
Figure 4: US Tequila & Mezcal Consumption by Major Brands (Liters m), 2008–11
Figure 5: US Tequila & Mezcal Consumption (Liters m) by Channel, 2006–16
Figure 6: US Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16
Figure 7: US Tequila & Mezcal On-premise Consumption (Liters m), 2006–16
Figure 8: US Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–16
Figure 9: US Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–16

Related research categories

By sector: Tequila (in Spirits)

By market: United States (in North America)