Tequila & Mezcal in Thailand to 2014 (Spirits)

This databook provides key data and information on the Tequila & Mezcal in Thailand (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The tequila & mezcal category was valued at THB31.9m ($1m) in 2009, representing a CAGR of 2.1% since 2004. *By the end of 2014, the tequila & mezcal category will be worth THB34.6m ($1m), with an expected CAGR of 1.7% between 2009 and 2014. *The tequila & mezcal market volume totaled 0.03 million liters in 2009, representing a CAGR of 1.5% since 2004. *By the end of 2014, the tequila & mezcal market will total 0.03 million liters, with an expected CAGR of 1.4% between 2009 and 2014. *Constellation Brands, Inc. is the market leader with a 46.8% share of the market. Tequila & Mezcal in Thailand (Spirits)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: tequila & mezcal

Chapter 2 Definition

Chapter 3 Category Analysis: Tequila & Mezcal
Value analysis (Thai Baht), 2004-09
Value analysis (Thai Baht), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 34: Tequila & mezcal, Thailand, value (THBm), 2004-14
Figure 35: Tequila & mezcal, Thailand, volume (liters, million), 2004-14
Figure 36: Tequila & mezcal, Thailand, company share by volume (%), 2008-09
Figure 37: Tequila & mezcal, Thailand, distribution channels by volume (%), 2008-09
Figure 48: Annual data review process

LIST OF TABLES
Table 1: Tequila & Mezcal category definitions
Table 2: Tequila & Mezcal distribution channels
Table 3: Tequila & mezcal, Thailand, value (THBm), 2004-09
Table 4: Tequila & mezcal, Thailand, value forecast (THBm), 2009-14
Table 5: Tequila & mezcal, Thailand, value ($m), 2004-09
Table 6: Tequila & mezcal, Thailand, value forecast ($m), 2009-14
Table 7: Tequila & mezcal, Thailand, volume (liters, million), 2004-09
Table 8: Tequila & mezcal, Thailand, volume forecast (liters, million), 2009-14
Table 9: Tequila & mezcal, Thailand, brand share by volume (%), 2008-09
Table 10: Tequila & mezcal, Thailand, volume by brand (liters, million), 2008-09
Table 11: Tequila & mezcal, Thailand, company share by volume (%), 2008-09
Table 12: Tequila & mezcal, Thailand, volume by company (liters, million), 2008-09
Table 13: Tequila & mezcal, Thailand, distribution channels by volume (%), 2008-09
Table 14: Tequila & mezcal, Thailand, volume by distribution channel (liters, million), 2008-09
Table 15: Tequila & mezcal, Thailand, expenditure per capita (THB), 2004-09
Table 16: Tequila & mezcal, Thailand, forecast expenditure per capita (THB), 2009-14
Table 17: Tequila & mezcal, Thailand, expenditure per capita ($), 2004-09
Table 18: Tequila & mezcal, Thailand, forecast expenditure per capita ($), 2009-14
Table 19: Tequila & mezcal, Thailand, consumption per capita (liters), 2004-09
Table 20: Tequila & mezcal, Thailand, forecast consumption per capita (liters), 2009-14
Table 21: Thailand population, by age group, 2004-09 (millions)
Table 22: Thailand population forecast, by age group, 2009-14 (millions)
Table 23: Thailand population, by gender, 2004-09 (millions)
Table 24: Thailand population forecast, by gender, 2009-14 (millions)
Table 25: Thailand nominal GDP, 2004-09 (THBbn, nominal prices)
Table 26: Thailand nominal GDP forecast, 2009-14 (THBbn, nominal prices)
Table 27: Thailand real GDP, 2004-09 (THBbn, 2000 prices)
Table 28: Thailand real GDP forecast, 2009-14 (THBbn, 2000 prices)
Table 29: Thailand real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Thailand real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Thailand consumer price index, 2004-09 (2000=100)
Table 32: Thailand consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Spirits, Tequila (in Spirits)

By market: Thailand (in Asia)