Tequila & Mezcal in Middle East and Africa to 2014 (Spirits)

This databook provides key data and information on the Tequila & Mezcal in Middle East and Africa (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The tequila & mezcal category was valued at $37.7m in 2009, representing a CAGR of 5.6% since 2004. *By the end of 2014, the tequila & mezcal category will be worth $47.3m, with an expected CAGR of 4.7% between 2009 and 2014. *The tequila & mezcal market volume totaled 2.2 million liters in 2009, representing a CAGR of 6.2% since 2004. *By the end of 2014, the tequila & mezcal market will total 2.8 million liters, with an expected CAGR of 4.4% between 2009 and 2014. *Diageo plc is the market leader with an 18% share of the market. Tequila & Mezcal in Middle East and Africa (Spirits)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: tequila & mezcal

Chapter 2 Definition

Chapter 3 Category Analysis: Tequila & Mezcal
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Tequila & mezcal, Middle East and Africa, value ($m), 2004-14
Figure 2: Tequila & mezcal, Middle East and Africa, volume (liters, million), 2004-14
Figure 3: Tequila & mezcal, Middle East and Africa, company share by volume (%), 2008-09
Figure 4: Tequila & mezcal, Middle East and Africa, distribution channels by volume (%), 2008-09
Figure 5: Annual data review process

LIST OF TABLES
Table 1: Tequila & Mezcal category definitions
Table 2: Tequila & Mezcal distribution channels
Table 3: Tequila & mezcal, Middle East and Africa, value ($m), 2004-09
Table 4: Tequila & mezcal, Middle East and Africa, value forecast ($m), 2009-14
Table 5: Tequila & mezcal, Middle East and Africa, volume (liters, million), 2004-09
Table 6: Tequila & mezcal, Middle East and Africa, volume forecast (liters, million), 2009-14
Table 7: Tequila & mezcal, Middle East and Africa, company share by volume (%), 2008-09
Table 8: Tequila & mezcal, Middle East and Africa, volume by company (liters, million), 2008-09
Table 9: Tequila & mezcal, Middle East and Africa, distribution channels by volume (%), 2008-09
Table 10: Tequila & mezcal, Middle East and Africa, volume by distribution channel (liters, million), 2008-09
Table 11: Tequila & mezcal, Middle East and Africa, expenditure per capita ($), 2004-09
Table 12: Tequila & mezcal, Middle East and Africa, forecast expenditure per capita ($), 2009-14
Table 13: Tequila & mezcal, Middle East and Africa, consumption per capita (liters), 2004-09
Table 14: Tequila & mezcal, Middle East and Africa, forecast consumption per capita (liters), 2009-14

Related research categories

By sector: Spirits, Tequila (in Spirits)

By market: Africa