Tequila & Mezcal in Malaysia to 2014 (Spirits)

This databook provides key data and information on the Tequila & Mezcal in Malaysia (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The tequila & mezcal category was valued at MYR19.5m ($5.8m) in 2009, representing a CAGR of 3.6% since 2004. *By the end of 2014, the tequila & mezcal category will be worth MYR22.7m ($6.8m), with an expected CAGR of 3.1% between 2009 and 2014. *The tequila & mezcal market volume totaled 0.3 million liters in 2009, representing a CAGR of 1.6% since 2004. *By the end of 2014, the tequila & mezcal market will total 0.4 million liters, with an expected CAGR of 1.6% between 2009 and 2014. *Bacardi Limited is the market leader with a 24% share of the market. Tequila & Mezcal in Malaysia (Spirits)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: tequila & mezcal

Chapter 2 Definition

Chapter 3 Category Analysis: Tequila & Mezcal
Value analysis (Malaysian Ringgit), 2004-09
Value analysis (Malaysian Ringgit), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Tequila & mezcal, Malaysia, value (MYRm), 2004-14
Figure 2: Tequila & mezcal, Malaysia, volume (liters, million), 2004-14
Figure 3: Tequila & mezcal, Malaysia, company share by volume (%), 2008-09
Figure 4: Tequila & mezcal, Malaysia, distribution channels by volume (%), 2008-09
Figure 5: Annual data review process

LIST OF TABLES
Table 1: Tequila & Mezcal category definitions
Table 2: Tequila & Mezcal distribution channels
Table 3: Tequila & mezcal, Malaysia, value (MYRm), 2004-09
Table 4: Tequila & mezcal, Malaysia, value forecast (MYRm), 2009-14
Table 5: Tequila & mezcal, Malaysia, value ($m), 2004-09
Table 6: Tequila & mezcal, Malaysia, value forecast ($m), 2009-14
Table 7: Tequila & mezcal, Malaysia, volume (liters, million), 2004-09
Table 8: Tequila & mezcal, Malaysia, volume forecast (liters, million), 2009-14
Table 9: Tequila & mezcal, Malaysia, brand share by volume (%), 2008-09
Table 10: Tequila & mezcal, Malaysia, volume by brand (liters, million), 2008-09
Table 11: Tequila & mezcal, Malaysia, company share by volume (%), 2008-09
Table 12: Tequila & mezcal, Malaysia, volume by company (liters, million), 2008-09
Table 13: Tequila & mezcal, Malaysia, distribution channels by volume (%), 2008-09
Table 14: Tequila & mezcal, Malaysia, volume by distribution channel (liters, million), 2008-09
Table 15: Tequila & mezcal, Malaysia, expenditure per capita (MYR), 2004-09
Table 16: Tequila & mezcal, Malaysia, forecast expenditure per capita (MYR), 2009-14
Table 17: Tequila & mezcal, Malaysia, expenditure per capita ($), 2004-09
Table 18: Tequila & mezcal, Malaysia, forecast expenditure per capita ($), 2009-14
Table 19: Tequila & mezcal, Malaysia, consumption per capita (liters), 2004-09
Table 20: Tequila & mezcal, Malaysia, forecast consumption per capita (liters), 2009-14
Table 21: Malaysia population, by age group, 2004-09 (millions)
Table 22: Malaysia population forecast, by age group, 2009-14 (millions)
Table 23: Malaysia population, by gender, 2004-09 (millions)
Table 24: Malaysia population forecast, by gender, 2009-14 (millions)
Table 25: Malaysia nominal GDP, 2004-09 (MYRbn, nominal prices)
Table 26: Malaysia nominal GDP forecast, 2009-14 (MYRbn, nominal prices)
Table 27: Malaysia real GDP, 2004-09 (MYRbn, 2000 prices)
Table 28: Malaysia real GDP forecast, 2009-14 (MYRbn, 2000 prices)
Table 29: Malaysia real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Malaysia real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Malaysia consumer price index, 2004-09 (2000=100)
Table 32: Malaysia consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Spirits, Tequila (in Spirits)

By market: Malaysia (in Asia)