Tequila & Mezcal in Latin America to 2014 (Spirits)
Report description
This databook provides key data and information on the Tequila & Mezcal in Latin America (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008
- The tequila & mezcal category was valued at $1,721.6m in 2009, representing a CAGR of 5% since 2004. *By the end of 2014, the tequila & mezcal category will be worth $2,173.9m, with an expected CAGR of 4.8% between 2009 and 2014. *The tequila & mezcal market volume totaled 72.1 million liters in 2009, representing a CAGR of 4% since 2004. *By the end of 2014, the tequila & mezcal market will total 87.3 million liters, with an expected CAGR of 3.9% between 2009 and 2014. *Diageo plc is the market leader with an 18.1% share of the market. Tequila & Mezcal in Latin America (Spirits)
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of contents
Chapter 1 Executive Summary
Summary category level: tequila & mezcal
Chapter 2 Definition
Chapter 3 Category Analysis: Tequila & Mezcal
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Tequila & mezcal, Latin America, value ($m), 2004-14
Figure 2: Tequila & mezcal, Latin America, volume (liters, million), 2004-14
Figure 3: Tequila & mezcal, Latin America, company share (top five companies) by volume (%), 2008-09
Figure 4: Tequila & mezcal, Latin America, distribution channels by volume (%), 2008-09
Figure 5: Annual data review process
LIST OF TABLES
Table 1: Tequila & Mezcal category definitions
Table 2: Tequila & Mezcal distribution channels
Table 3: Tequila & mezcal, Latin America, value ($m), 2004-09
Table 4: Tequila & mezcal, Latin America, value forecast ($m), 2009-14
Table 5: Tequila & mezcal, Latin America, volume (liters, million), 2004-09
Table 6: Tequila & mezcal, Latin America, volume forecast (liters, million), 2009-14
Table 7: Tequila & mezcal, Latin America, company share by volume (%), 2008-09
Table 8: Tequila & mezcal, Latin America, volume by company (liters, million), 2008-09
Table 9: Tequila & mezcal, Latin America, distribution channels by volume (%), 2008-09
Table 10: Tequila & mezcal, Latin America, volume by distribution channel (liters, million), 2008-09
Table 11: Tequila & mezcal, Latin America, expenditure per capita ($), 2004-09
Table 12: Tequila & mezcal, Latin America, forecast expenditure per capita ($), 2009-14
Table 13: Tequila & mezcal, Latin America, consumption per capita (liters), 2004-09
Table 14: Tequila & mezcal, Latin America, forecast consumption per capita (liters), 2009-14
The just-drinks office is currently: Open
Office opening hours
Mon-Thursdays 9:00am-5:30pm
Fridays 9:00am-4:30pm
The office is closed during weekends.
Current time at just-drinks headquarters: 3:27pm (Wednesday, 22 May 2013)
Do you need help finding the right report? Speak to a member of our research team online.
Why not check our FAQ section? Your question may have been answered already!
Need help? Contact the research team
