Tequila & Mezcal in Brazil to 2016: Databook

Synopsis
• Overview of the Tequila & Mezcal category in Brazil
• Analysis on consumption of the Tequila & Mezcal category in Brazil, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Tequila & Mezcal category in Brazil
• Historic and forecast consumption value of the Tequila & Mezcal category in Brazil by alcoholic strength and by price segments

Summary
This report is the result of Canadean’s extensive market research covering the Tequila & Mezcal category in Brazil. It provides detailed historic and forecast consumption volume and values, at channel level. "Tequila & Mezcal in Brazil to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Tequila & Mezcal category in Brazil.

Scope
• Overview of the Tequila & Mezcal category in Brazil
• Analysis on consumption of the Tequila & Mezcal category in Brazil, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Tequila & Mezcal category in Brazil
• Historic and forecast consumption value of the Tequila & Mezcal category in Brazil by alcoholic strength and by price segments

Reasons To Buy
• Provides you with important figures on consumption of the Tequila & Mezcal category in Brazil
• Allows you to analyze the Tequila & Mezcal category in Brazil with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 Brazil Tequila & Mezcal Market Analysis
2.1 Tequila & Mezcal Market Consumption Analysis, 2006–16
2.1.1 Tequila & Mezcal Market Volume Analysis, 2006–16
2.1.2 Tequila & Mezcal Market Value Analysis, 2006–16
2.2 Tequila & Mezcal Consumption by Major Brands (Top 10)
2.3 Tequila & Mezcal Consumption by Channels
2.3.1 Tequila & Mezcal Consumption by Channel, 2006–16
2.3.2 Tequila & Mezcal Off-premise Consumption, 2006–16
2.3.3 Tequila & Mezcal On-premise Consumption, 2006–16
2.4 Tequila & Mezcal Consumption by Price Segment, 2006–16
2.5 Tequila & Mezcal Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer

List of Tables
Table 1: Volume Units for Spirits Market
Table 2: Brazil Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 3: Brazil Tequila & Mezcal Market Value (BRL m) and Growth (Y-o-Y), 2006–11
Table 4: Brazil Tequila & Mezcal Market Value (BRL m) and Growth (Y-o-Y), 2011–16
Table 5: Brazil Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 6: Brazil Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 7: Brazil Tequila & Mezcal Consumption by Major Brands (Liters m), 2008–11
Table 8: Brazil Tequila & Mezcal Consumption (Liters m) by Channel, 2006–11
Table 9: Brazil Tequila & Mezcal Consumption (Liters m) by Channel, 2011–16
Table 10: Brazil Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16
Table 11: Brazil Tequila & Mezcal On-premise Consumption (Liters m), 2006–16
Table 12: Brazil Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–11
Table 13: Brazil Tequila & Mezcal Consumption (Liters m) by Price Segment, 2011–16
Table 14: Brazil Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 15: Brazil Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2011–16

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 3: Brazil Tequila & Mezcal Market Value (BRL m) and Growth (Y-o-Y), 2006–16
Figure 4: Brazil Tequila & Mezcal Consumption by Major Brands (Liters m), 2008–11
Figure 5: Brazil Tequila & Mezcal Consumption (Liters m) by Channel, 2006–16
Figure 6: Brazil Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16
Figure 7: Brazil Tequila & Mezcal On-premise Consumption (Liters m), 2006–16
Figure 8: Brazil Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–16
Figure 9: Brazil Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–16

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Related research categories

By sector: Tequila (in Spirits)

By market: Brazil (in South America), Brazil (in BRICM)