Ten Ren Tea Co Ltd in Hot Drinks (Taiwan)
Ten Ren Tea Co will continue to expand the number of its foodservice chain outlets called Cha For Tea. By improving its technology, the company plans to launch relevant mobile and internet technologies, such as Quick Response codes, to attract younger consumers and promote its products via the internet. Another aim of the company is to improve its performance in customer relationship management, so that Ten Ren Tea Co can better understand consumers’ demands.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Ten Ren Tea Co Ltd: Key Facts
Summary 2 Ten Ren Tea Co Ltd: Operational Indicators
Summary 3 Ten Ren Tea Co Ltd: Competitive Position 2012
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