Tea market research

Reports in this category cover tea production, tea, Rtd (ready to drink) tea and iced tea. With plenty of historic and forecast data you will gain a great market overview of the sector on a global, regional or country basis.

551 reports found (page 7 of 19)

Title

Date published

Price


Tea in Denmark

Tea in Denmark

Tea retail volume sales stabilised in 2012 after a continuous decline over the review period. The Danish media and consumers are increasingly recognising the health benefits of tea, particularly green...

August 2013

$900.00


RTD Tea in Greece

RTD Tea in Greece

RTD tea remained the most resilient product category in soft drinks in Greece in 2012. Within the off-trade, RTD tea saw just over half a percentage point decline in volume terms and increased current...

August 2013

$900.00


RTD Tea in Pakistan

RTD Tea in Pakistan

Sales of RTD tea remained very low in Pakistan during 2012. RTD tea remains a variety of soft drink which is not commonly consumed in Pakistan and there are few products available in the category. Thi...

August 2013

$900.00


Tea in Switzerland

Tea in Switzerland

Ethical consumption was a key area of focus for tea in 2012, as consumers increasingly realised that their consumption and spending have ethical, social, and environmental consequences. The tea indust...

August 2013

$900.00


RTD Tea in Israel

RTD Tea in Israel

In 2012 the 20-year collaboration between Coca-Cola and Nestlé covering the Nestea brand ended While Coca-Cola retained the rights to the formula of the drink and the bottle design, Nestlé retained th...

August 2013

$900.00


RTD Tea in Poland

RTD Tea in Poland

RTD tea witnessed positive development in Poland over the review period, however demand is proving to be limited as the consumer base for these products is still small. Many consumers consider RTD tea...

August 2013

$900.00


Tea in Israel

Tea in Israel

A popular trend in 2012 was drinking tea to help with dieting. Studies show that drinking green tea helps to increase metabolism and prevents the accumulation of toxic substances. As a result, the liv...

August 2013

$900.00


RTD Tea in Indonesia

RTD Tea in Indonesia

Consumers continued to show a growing preference for RTD green tea in 2012, with more companies venturing into RTD green tea, especially flavoured RTD green tea. New products in 2012 included honey an...

June 2013

$900.00


RTD Tea in Turkey

RTD Tea in Turkey

In the last two years of the review period, RTD tea demonstrated a strong growth rate, with off-trade value growth of 44% in 2011 and 36% in 2012, compared to a 25% CAGR over the review period. Thanks...

June 2013

$900.00


Tea in Indonesia

Tea in Indonesia

Hot tea continues to face an increasing challenge from other tea formats, specifically RTD tea, categorised under soft drinks. The rise of the convenience trend among Indonesia’s increasingly time-pre...

June 2013

$900.00


Tea in Portugal

Tea in Portugal

Coffee consumption is a long-standing cultural tradition in Portugal. It has traditionally been the favourite hot drink, both as a breakfast drink and throughout the day. As such, tea constituted only...

June 2013

$900.00


RTD Tea in Ireland

RTD Tea in Ireland

While RTD tea posted positive growth in 2012 this must be seen in the context of a low base in terms of both total value and total volume. While the Irish love of tea is well known (it has one of the ...

July 2013

$900.00


Tea in Estonia

Tea in Estonia

Growth in retail volume sales of tea in 2012 was up slightly on 2011, and represented a significant improvement on the category’s near-static performance in this regard over the review period as a who...

May 2013

$900.00


Tea in Germany

Tea in Germany

The cold weather in winter and autumn 2012 helped tea to register a strong performance because tea is mostly consumed at home during the cold weather. Tea recorded total volume growth of 4%, reaching ...

July 2013

$900.00


Tea in Malaysia

Tea in Malaysia

A number of new tea products were launched in Malaysia over the second half of the review period to satisfy increasingly sophisticated demand from consumers. Tea drinking culture has a long establishe...

July 2013

$900.00


Tea in Spain

Tea in Spain

The tea category continued to show outstanding performance in 2012, attributed to the growing awareness of consumers regarding their health, thanks to the easier access of information and the special ...

July 2013

$900.00


Tea in Turkey

Tea in Turkey

In 2012, tea saw above-average total volume growth, registering 3% in comparison to the review period CAGR of 2%. The main reason for this was an increase in promotions by producers, such as new produ...

July 2013

$900.00


RTD Tea in Egypt

RTD Tea in Egypt

RTD tea remained limited in Egypt with only a small consumer base of affluent households. Despite this narrow consumer profile, the category achieved total volume growth of 4% in 2012, a stronger perf...

July 2013

$900.00


RTD Tea in Nigeria

RTD Tea in Nigeria

Total volume and current value growth rates for RTD tea in 2012 were both down on 2011. This was mainly due to increasing maturity, though demand in the category was also hampered by the decline in co...

July 2013

$900.00


Tea in Bosnia-Herzegovina

Tea in Bosnia-Herzegovina

Sales growth of tea in 2012 was weaker than the levels recorded during the review period. The market continued to grow, but its pace was affected by prolonged recession and lack of advertising campaig...

July 2013

$900.00


Tea in Greece

Tea in Greece

Tea remains a niche category in Greece, yet one with some growth potential given that it has not yet reached maturity. The economic downturn, however, had a negative impact on sales as consumers were ...

July 2013

$900.00


Tea in Italy

Tea in Italy

The trend for healthier foods and drinks boosted sales of tea in 2012. Tea culture is not very developed here, with tea mainly consumed during breakfast by health-conscious or older consumers who need...

July 2013

$900.00


Tea in Peru

Tea in Peru

Slimming tea grew rapidly in 2012, with both standard and premium products enjoying growth. The health trend noted in the country is driving the development of this category, which is closely related ...

July 2013

$900.00


Tea in the Philippines

Tea in the Philippines

The milk tea craze continues to grow in the Philippines, as a result of the rapid expansion of kiosks selling milk tea. These include brands such as Gong Cha and Cha Time. These outlets have reinvigor...

July 2013

$900.00


Tea in Belgium

Tea in Belgium

Belgian consumers are mainly coffee drinkers, only consuming just over a cup of tea on average per week, compared with 17 cups of coffee; however, under the surface of these figures there is movement....

July 2013

$900.00


RTD Tea in India

RTD Tea in India

Indians strongly associate tea with black tea, which is very popular among consumers. Black tea is consumed as an instant refresher and is an integral part of everyday life. RTD tea is yet to benefit ...

July 2013

$900.00


Tea in the Netherlands

Tea in the Netherlands

Both off-trade volume and off-trade value sales of tea registered growth in 2012. Retail value sales, in particular, managed to grow well as consumers looked for more individual tea flavours and high-...

July 2013

$900.00


RTD Tea in the Philippines

RTD Tea in the Philippines

Lack of innovation in 2012 resulted in continued slow growth performance for RTD tea. As a result, consumers are beginning to lose interest in RTD tea products. Although there were new products launch...

July 2013

$900.00


Tea in Serbia

Tea in Serbia

Private label impacted the category by introducing low-priced and low-quality products. Private label products seem to take advantage of consumers’ lack of knowledge about tea quality. Whilst tea in S...

July 2013

$900.00


RTD Tea in Tunisia

RTD Tea in Tunisia

RTD Tea is not developed in Tunisia with sales remaining negligible in the country....

July 2013

$900.00


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