Tea market research (page 6 of 20)

Reports in this category cover tea production, tea, Rtd (ready to drink) tea and iced tea. With plenty of historic and forecast data you will gain a great market overview of the sector on a global, regional or country basis.

593 reports found (page 6 of 20)

Title

Date published

Price


Tea in Algeria

Tea in Algeria

Tea in Algeria experienced growth of 10% in terms of current value and 5% in terms of volume in 2014. The current value growth rate experienced a minimal decrease of two percentage points when compare...

February 2015

$990.00


Tea in Argentina

Tea in Argentina

Tea remains an undynamic area in comparison to soft drinks and coffee. Tea volume sales fell by 1% in 2014 due to stronger competition from value priced other hot drinks, particularly yerba mate, whic...

February 2015

$990.00


Tea in Brazil

Tea in Brazil

Although Brazilians are not used to drinking tea on a regular basis, there is a general perception that this type of drink is light, healthy and could quench thirst, especially when served cold, facto...

February 2015

$990.00


Tea in Cameroon

Tea in Cameroon

The middle classes in Cameroon are becoming more used to consuming tea. However, by 2014, flavoured tea, including fruit/herbal tea, had become available in most outlets. There are also tea advertisem...

February 2015

$990.00


Tea in France

Tea in France

Tea continued its premiumisation in 2014. In supermarkets and hypermarkets, manufacturers continued to launch attractive packaging and sophisticated flavours in pyramid bags. There were also some bran...

February 2015

$990.00


Tea in Kenya

Tea in Kenya

Tea consumption in Kenya continued to grow steadily in 2014, largely due to continued marketing campaigns by KETEPA and Sasini Tea of their flagship brands, Fahari ya Kenya and Sasini tea, positioning...

February 2015

$990.00


Tea in Morocco

Tea in Morocco

Tea is still the most popular and consumed hot drink throughout the day by Moroccan households. This is mainly due to the fact that tea is a part of Moroccan culture as it is always served as a way to...

February 2015

$990.00


Tea in Peru

Tea in Peru

A health trend was present in the category at the end of the review period. Products considered healthier or health-related grew rapidly, such as slimming, herbal and green teas. Tea is a category tha...

February 2015

$990.00


Tea in South Korea

Tea in South Korea

Tea in South Korea continued to record negative growth over the review period, both in off-trade volume and value terms. Green tea continued to decline in popularity in 2014, but herbal/fruit tea, ins...

February 2015

$990.00


Tea in the US

Tea in the US

The tea market continues to move heavily toward premiumisation, as tea drinkers become more focused on quality and bold flavours. Many tea drinkers, especially younger ones, are embracing more expensi...

February 2015

$990.00


RTD Tea in Germany

RTD Tea in Germany

RTD tea registered an off-trade volume decline of 3% in 2014, which was, however, an improvement on the previous year’s decline of 5%. The rapid growth of carbonated RTD tea in 2014 partly offset the ...

March 2015

$990.00


RTD Tea in Greece

RTD Tea in Greece

Regardless of the recession and the fact that RTD tea has been witnessing a steep decline in sales, heavy investment in the category continues. Several new launches were seen in 2014, reflecting the f...

March 2015

$990.00


RTD Tea in Iran

RTD Tea in Iran

Although per capita volume consumption of tea remained very high in Iran in 2014, consumer acceptance of RTD tea was minimal. Although Golestan Co introduced Golestan Iced tea in Iran in 2010, the res...

March 2015

$990.00


Tea in Colombia

Tea in Colombia

Tea is still developing in Colombia, but sustained its review period CAGR in 2014 with a total volume growth of 6%. This strong growth was mainly due to the increases in disposable income among middle...

March 2015

$990.00


Tea in Iran

Tea in Iran

Iran remained a major tea consuming country with a per capita consumption of 1 kg in 2014. Cultivation of tea began in the north of Iran during the first decade of the 20th century and the popularity ...

March 2015

$990.00


Tea in Sweden

Tea in Sweden

Health and sport trends continued to gain more ground in Sweden, although having no impact on tea consumption. According to category players, tea is not correlated to health and sport in consumers’ mi...

March 2015

$990.00


Tea in the Netherlands

Tea in the Netherlands

For the second year in a row, volume sales of tea were under pressure. In 2014, tea registered marginal volume growth, which was largely due to a very mild winter which meant that consumers drank less...

March 2015

$990.00


RTD Tea in Mexico

RTD Tea in Mexico

The RTD tea category is negatively affected by new IEPs tax which started levying sugared sweetened beverages with an additional MXN1 per litre from 1 January 2014. This new tax is a new proposal by P...

March 2015

$990.00


Tea in Hong Kong, China

Tea in Hong Kong, China

Generally, tea experienced slowing off-trade volume and value growth over the review period, mainly due to the maturity and saturation of the category. Traditionally, Hong Kong, China is a tea drinkin...

March 2015

$990.00


RTD Tea in Russia

RTD Tea in Russia

Despite the rapid development of the health and wellness trend among Russian consumers towards the end of the review period, growth in RTD tea slowed down during 2014. RTD increased in total volume by...

March 2015

$990.00


RTD Tea in Azerbaijan

RTD Tea in Azerbaijan

A few years ago, with sales rising from a low base, the area was totally dependent on imports, with volume sales rising at single-digit pace. However, the area then made a breakthrough in terms of exp...

April 2015

$990.00


RTD Tea in France

RTD Tea in France

Total volume sales of RTD tea increased by 4% in 2014, driven by the performance of still RTD tea and sales in the off-trade channel. This was better growth compared with the CAGR achieved over the re...

April 2015

$990.00


RTD Tea in the US

RTD Tea in the US

The growing consumer preference for healthier beverages continues to drive demand for RTD tea. People perceive RTD tea to be a better-for-you product and lower in calories than other alternatives, des...

March 2015

$990.00


Tea in Azerbaijan

Tea in Azerbaijan

Tea is Azerbaijan’s national drink, and the vast majority of the country’s adult population (over 95%) drink tea every day. As a result, tea is by far the largest of the three main categories in the l...

April 2015

$990.00


Tea in Dominican Republic

Tea in Dominican Republic

Off-trade volume sales rose by 1% in 2014, strongly based on the performance of herbal/traditional medicinal teas’ performance, which posted a 4% increase. Herbal/traditional medicinal teas, which pos...

April 2015

$990.00


Tea in Greece

Tea in Greece

Despite the lack of a tea drinking culture in Greece, tea performed better than expected in 2013 and 2014, although it witnessed a decline in both value and volume terms in both these years. Large inv...

April 2015

$990.00


Tea in India

Tea in India

Health awareness and changing lifestyles continued to push people toward packaged tea across India. In addition, the wide availability of various tea brands at different price points and in different ...

March 2015

$990.00


Tea in Mexico

Tea in Mexico

In 2014, tea saw a better, though still modest, performance in the retail channel after a difficult year in 2013. Stable growth was observed in the on-trade channel, helped by the increasing trend of ...

March 2015

$990.00


RTD Tea in Dominican Republic

RTD Tea in Dominican Republic

RTD tea showed high growth rates during the review period – 9% volume CAGR and 16% value CAGR – as people began to adopt RTD tea as a soft drink alternative. In the past RTD tea was rarely drunk by Do...

April 2015

$990.00


RTD Tea in South Africa

RTD Tea in South Africa

RTD tea remained a niche category in South Africa in 2014, with consumption limited to a small group of consumers. Per capita consumption in the country stood at 1.2 litres, up slightly from 1.1 litre...

April 2015

$990.00


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