Tea market research (page 6 of 16)

Volume and current value growth of tea was slower in 2011 than that recorded during the review period, both on trade and off trade. Still, the market performed better in 2011 than it did during 2009 a...

Tea continued to benefit from a shift from unpackaged to packaged products at the end of the review period, as consumers traded up in search of quality and hygiene. There was thus a shift from unpacka...

2011 witnessed moderate growth in total volume sales of tea, despite reduced purchasing power, as Romanians increasingly perceive tea as a entirely natural product, with important curative features. I...

RTD tea had insignificant sales throughout the review period. These products have only a minimal distribution presence in supermarkets and hypermarkets in high-income neighbourhoods of Rabat and Casab...

The health trend positively impacted sales of still RTD tea, as more consumers were aware of the properties of tea in terms of making those consuming it feel better. As demand for tea increased, this ...

The development of RTD tea was tied in with consumers’ increasing health consciousness in 2011. The category’s performance improved at the end of the review period as consumers switched to this produc...

2011 was a challenging year for RTD tea, because the radiation leak from the Fukushima power plant contaminated tea leaves in a wide area, which raised concerns about the safety of RTD tea. However, a...

Consumers’ demand continues to boost the growth of RTD tea as this product is known to be refreshing. Nonetheless, there is a strong following for freshly brewed tea, which limits the growth of RTD te...

RTD tea was launched in the country as recently as 2007, and the product reached popularity with the entrance of Ajeper SA with its product Free Tea. Since then, the category has shown rapid growth, a...

Tea has been severely affected by inflation, climate change, problems with importation and a switch to coca production. Inflation has meant tea companies have been unable to keep prices low. Trade int...

The documented health benefits of green tea contributed to the retail volume growth, of 3%, of this category in 2011. According to trade sources, green tea is particularly high in antioxidants and it ...

Tea continues to play a key role in the Egyptian diet as it is a deeply ingrained part of Egyptian culture to drink tea with meals as well as between meals. It is considered healthy to take tea after ...

The long-term efforts of Georgian company Geoplant at last began to bear fruit in 2011. Whilst this company has a long history of tea production in Georgia, it traditionally exported almost all of the...

With total volume sales of 96 tonnes in 2011, after growth of 2%, tea is the second most important hot drink in the country. Consumption is still far less important than that of coffee. Guatemala is a...

Tea recorded lower retail volume growth in 2011 than in 2010, as its performance was limited by the growing popularity of coffee. However, tea managed to sustain positive retail volume growth due to t...

Premiumisation became more evident in tea in 2011 with the launch of new flavours from Wissotzky Tea (Israel) Ltd for its premium tea range and from Unilever Israel Ltd for its Lipton Pyramid series. ...

After experiencing positive volume growth in 2009 and 2010, tea declined in total volume by 1% during 2011. There is currently a strong tendency among Japanese consumers to migrate away from tea in ho...

On the whole, tea in Latvia is considered as a staple, so it enjoys stable volume sales and number of target consumers. The majority of Latvians consume tea on a daily basis, so the category on the wh...

The ongoing rose of the health and wellness trend in Peru continued to have a positive influence on tea as Peruvian consumers found themselves more willing than ever to consume green tea and fruit/her...

The category of tea in Slovakia is heavily developing. Slovak consumers, thanks to the extensive depth and breadth of product portfolios, have more choices in buying tea. Fruit/herbal tea is the most ...

In 2011, tea in Taiwan experienced higher growth rates in both volume and value terms compared to the slower growth conditions of previous years. Foodservice sales of tea continued on a growth trend b...

In 2011, tea remained one of the most popular drinks in the UK, fuelled by new products, new brands and strong advertising campaigns. Consumers also became more sophisticated, with many willing to try...

Tea has increased in popularity in the US, due to its many health benefits and lack of calories. Health-oriented consumers are often drawn to tea, since it is naturally laden with antioxidants, catech...

Similar to in most other categories of soft drinks, the off-trade volume and on-trade volume growth of RTD tea in 2011 was significantly weaker than the respective CAGRs over the review period. Consum...

The healthy trend has spread out nationwide, as more people have been aware of tea’s properties to make drinkers feel better. As tea demand has increased, this has generated opportunity for the introd...

As consumer spending power is recovering slowly and other soft drinks like carbonates became more expensive because of the newly introduced ‘chips tax’, demand for RTD tea increased in 2011....

RTD tea in Macedonia achieved strong off-trade value sales growth in 2011, increasing by 8% to reach MKD400 million. Volume sales, meanwhile, increased by 1% to 6.5 million litres. Growth was even str...

The performance of RTD tea in the UK has previously been highly dependent upon the weather. However, due to significant sampling activity by Britvic in the summer of 2011, off-trade value sales saw as...

In 2011, RTD tea continued to display the robust growth of 33% in total volume terms, which was the highest growth within soft drinks. During the review period, consumers showed great interest in RTD ...

Although standard black tea remains highly popular in Chile, the area recorded negative growth during the review period. The increased amount of varieties and premium products has captured the attenti...