Tea market research

Reports in this category cover tea production, tea, Rtd (ready to drink) tea and iced tea. With plenty of historic and forecast data you will gain a great market overview of the sector on a global, regional or country basis.

604 reports found (page 6 of 21)

Title

Date published

Price


Tea in Germany

Tea in Germany

The cold weather in winter and autumn 2012 helped tea to register a strong performance because tea is mostly consumed at home during the cold weather. Tea recorded total volume growth of 4%, reaching ...

July 2013

$900.00


Tea in Malaysia

Tea in Malaysia

A number of new tea products were launched in Malaysia over the second half of the review period to satisfy increasingly sophisticated demand from consumers. Tea drinking culture has a long establishe...

July 2013

$900.00


Tea in Spain

Tea in Spain

The tea category continued to show outstanding performance in 2012, attributed to the growing awareness of consumers regarding their health, thanks to the easier access of information and the special ...

July 2013

$900.00


Tea in Turkey

Tea in Turkey

In 2012, tea saw above-average total volume growth, registering 3% in comparison to the review period CAGR of 2%. The main reason for this was an increase in promotions by producers, such as new produ...

July 2013

$900.00


RTD Tea in Egypt

RTD Tea in Egypt

RTD tea remained limited in Egypt with only a small consumer base of affluent households. Despite this narrow consumer profile, the category achieved total volume growth of 4% in 2012, a stronger perf...

July 2013

$900.00


RTD Tea in Nigeria

RTD Tea in Nigeria

Total volume and current value growth rates for RTD tea in 2012 were both down on 2011. This was mainly due to increasing maturity, though demand in the category was also hampered by the decline in co...

July 2013

$900.00


Tea in Bosnia-Herzegovina

Tea in Bosnia-Herzegovina

Sales growth of tea in 2012 was weaker than the levels recorded during the review period. The market continued to grow, but its pace was affected by prolonged recession and lack of advertising campaig...

July 2013

$900.00


Tea in Greece

Tea in Greece

Tea remains a niche category in Greece, yet one with some growth potential given that it has not yet reached maturity. The economic downturn, however, had a negative impact on sales as consumers were ...

July 2013

$900.00


Tea in Italy

Tea in Italy

The trend for healthier foods and drinks boosted sales of tea in 2012. Tea culture is not very developed here, with tea mainly consumed during breakfast by health-conscious or older consumers who need...

July 2013

$900.00


Tea in Peru

Tea in Peru

Slimming tea grew rapidly in 2012, with both standard and premium products enjoying growth. The health trend noted in the country is driving the development of this category, which is closely related ...

July 2013

$900.00


Tea in the Philippines

Tea in the Philippines

The milk tea craze continues to grow in the Philippines, as a result of the rapid expansion of kiosks selling milk tea. These include brands such as Gong Cha and Cha Time. These outlets have reinvigor...

July 2013

$900.00


Tea in Belgium

Tea in Belgium

Belgian consumers are mainly coffee drinkers, only consuming just over a cup of tea on average per week, compared with 17 cups of coffee; however, under the surface of these figures there is movement....

July 2013

$900.00


RTD Tea in India

RTD Tea in India

Indians strongly associate tea with black tea, which is very popular among consumers. Black tea is consumed as an instant refresher and is an integral part of everyday life. RTD tea is yet to benefit ...

July 2013

$900.00


Tea in the Netherlands

Tea in the Netherlands

Both off-trade volume and off-trade value sales of tea registered growth in 2012. Retail value sales, in particular, managed to grow well as consumers looked for more individual tea flavours and high-...

July 2013

$900.00


RTD Tea in the Philippines

RTD Tea in the Philippines

Lack of innovation in 2012 resulted in continued slow growth performance for RTD tea. As a result, consumers are beginning to lose interest in RTD tea products. Although there were new products launch...

July 2013

$900.00


Tea in Serbia

Tea in Serbia

Private label impacted the category by introducing low-priced and low-quality products. Private label products seem to take advantage of consumers’ lack of knowledge about tea quality. Whilst tea in S...

July 2013

$900.00


RTD Tea in Tunisia

RTD Tea in Tunisia

RTD Tea is not developed in Tunisia with sales remaining negligible in the country....

July 2013

$900.00


RTD Tea in Germany

RTD Tea in Germany

RTD tea registered off-trade volume growth of 2% in 2012, this being the category’s best performance of the review period. RTD tea was a stable category by the end of the review period thanks to a ser...

July 2013

$900.00


RTD Tea in Romania

RTD Tea in Romania

2012 witnessed the decline of RTD tea in both volume and value terms due to the rapid growth of RTD tea over the review period, when it took advantage of its perception as being fashionable and sophis...

July 2013

$900.00


RTD Tea in South Korea

RTD Tea in South Korea

Off-trade volume and value sales of RTD tea rose by 4% and 6%, respectively in 2012 reaching Won170.0 billion. On-trade RTD tea showed slightly lower volume and value growth rates of 3% and 5%, respec...

July 2013

$900.00


RTD Tea in Taiwan

RTD Tea in Taiwan

As the largest soft drinks category in 2012 in Taiwan, RTD tea continued to impact strongly on the developments and trends of soft drinks in general. After the plasticiser contamination incident in 20...

July 2013

$900.00


Tea in Hong Kong, China

Tea in Hong Kong, China

Tea registered slower retail and foodservice volume growth in 2012 in comparison to the previous year, due to the rising popularity of coffee; however, the perceived health benefits of tea, in particu...

July 2013

$900.00


Tea in Ireland

Tea in Ireland

It is a truism that Irish people could not drink any more tea if they tried. Black tea is iconic among Irish consumers, and remains the greatest selling product within hot drinks, despite the ever inc...

July 2013

$900.00


Tea in Romania

Tea in Romania

Moderate total volume growth of tea was witnessed in 2012 despite the reduced purchasing power of consumers, explained by the fact that Romanians increasingly perceive tea as a fully-natural product, ...

July 2013

$900.00


Tea in South Africa

Tea in South Africa

Similar to other hot drinks categories, tea experienced a decline in retail sales volumes in 2012. This is due to the sale of hot drinks being weather dependent. Consumers continue to seek value for m...

May 2013

$900.00


Tea in Taiwan

Tea in Taiwan

As chained tea shops continued to launch new products in 2012, tea in Taiwan experienced higher growth rates in total volume terms. On-trade sales boosted the overall size of the category by offering ...

July 2013

$900.00


RTD Tea in Costa Rica

RTD Tea in Costa Rica

The current development of health-oriented products offering functional and natural ingredients formulations with no additives continues to accrue to the RTD tea market’s benefit in 2012. At the same ...

April 2013

$900.00


RTD Tea in Denmark

RTD Tea in Denmark

The Danes primarily consume RTD tea as a summer refreshment. Sales are thus fairly seasonal and poor summer weather saw slow demand and declining volume sales through both off-trade and on-trade chann...

May 2013

$900.00


RTD Tea in Estonia

RTD Tea in Estonia

Compared with other soft drink categories, RTD tea experienced a decent performance in 2012. Some popularity was gained thanks to fruit/vegetable juice, which was faced with price increases, and carbo...

May 2013

$900.00


RTD Tea in Finland

RTD Tea in Finland

Total volume sales declined by 3% in 2012, suffering from maturity and lack of product development. The development in 2012 follows the trend seen during the second half of the review period. Total vo...

April 2013

$900.00


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