Tea market research

Reports in this category cover tea production, tea, Rtd (ready to drink) tea and iced tea. With plenty of historic and forecast data you will gain a great market overview of the sector on a global, regional or country basis.

467 reports found (page 5 of 16)

Title

Date published

Price


RTD Tea in Australia

RTD Tea in Australia

RTD tea grew by 10% in total volume and 9% in total value terms in 2012, to reach record volume sales of 54 million litres and A$239 million. These high growth rates were still indicative of the matur...

November 2013

$900.00


RTD Tea in the United Arab Emirates

RTD Tea in the United Arab Emirates

RTD tea progressed further in 2012 driven by its healthier positioning in comparison with carbonates. Green RTD variants in particular became more popular towards the end of the review period. Neverth...

October 2013

$900.00


RTD Tea in the Netherlands

RTD Tea in the Netherlands

RTD tea had another strong year in 2012 with impressive 10% off-trade value growth. Sales of RTD tea in the Netherlands continued to grow in line with the developing health and wellness trend. RTD tea...

September 2013

$900.00


Tea in Austria

Tea in Austria

Total volume sales of tea declined by 2% in 2012, although this represented a better performance than the 3% total volume decline recorded in the category during 2011. Off-trade sales of tea also decl...

September 2013

$900.00


Tea in Singapore

Tea in Singapore

Tea lounges have increased in popularity, cultivating consumers’ tastes for speciality tea and tea-drinking in general. Tea drinking has a special appeal for Singapore consumers, who generally prefer ...

September 2013

$900.00


Tea in The United Arab Emirates

Tea in The United Arab Emirates

Rising health awareness in 2012 translated into strong growth of health-oriented variants such as green tea and herbal/traditional medicinal tea, which fuelled overall category growth. Although Wester...

September 2013

$900.00


RTD Tea in Switzerland

RTD Tea in Switzerland

The RTD tea category saw a significant amount of innovation throughout the review period, which led to a healthy CAGR of 3% in volume terms. The health and wellness trend influenced the innovation in ...

September 2013

$900.00


RTD Tea in Azerbaijan

RTD Tea in Azerbaijan

RTD tea brands are welcomed on the market as consumers are always looking for drinks with some health benefits. Thanks to increased television advertisements by the leading companies in the last two y...

April 2014

$900.00


RTD Tea in Bosnia-Herzegovina

RTD Tea in Bosnia-Herzegovina

At 6% off-trade and 5% on-trade decline in volume terms during 2013, RTD tea performed weaker than during the review period. Like with juice, both off-trade and on-trade consumption continued to decli...

April 2014

$900.00


RTD Tea in Dominican Republic

RTD Tea in Dominican Republic

RTD tea remains as a limited niche of mostly higher-income consumers in which it competes with juice, sports and energy drinks, and mineral water, amongst other soft drink categories. Furthermore, the...

April 2014

$900.00


RTD Tea in Ecuador

RTD Tea in Ecuador

Perception is quite important. As interest in adopting and maintaining a healthier lifestyle continued to grow in 2013 amongst the majority of the Ecuadorian population, their demand for products that...

April 2014

$900.00


RTD Tea in Iran

RTD Tea in Iran

Although the per capita volume consumption of tea remained very high in Iran in 2013, consumer acceptance of RTD tea was minimal. Although Golestan Co introduced Golestan Iced tea in Iran in 2010, the...

April 2014

$900.00


RTD Tea in Ireland

RTD Tea in Ireland

RTD tea sees off-trade value sales growth of 5% to reach €1 million in 2013. RTD tea continued to be a relatively small category in Ireland over the review period. However, it saw amongst the most dyn...

April 2014

$900.00


RTD Tea in Latvia

RTD Tea in Latvia

RTD tea is considered to be a substitute for carbonates or juice in Latvia, and is perceived by Latvians as a good refreshment beverage. Since RTD tea is not carbonated and contains less sugar, it is ...

April 2014

$900.00


RTD Tea in Lithuania

RTD Tea in Lithuania

With people becoming more concerned about what they drink, RTD tea is perceived to be a healthier substitute to carbonates. However, the increase in an average unit price resulted in a small decrease ...

April 2014

$900.00


RTD Tea in Macedonia

RTD Tea in Macedonia

RTD tea in Macedonia achieved off-trade current value growth of 5% in 2013 to reach off-trade value sales worth MKD499 million. Off-trade volume sales increased by 3% to reach seven million litres in ...

April 2014

$900.00


RTD Tea in Norway

RTD Tea in Norway

According to Fellesjuice, the producer and distributor of the leading brands from Tine, strong growth in RTD tea in Norway in 2013 was the result of an increased focus on what is referred to as the "s...

April 2014

$900.00


RTD Tea in Pakistan

RTD Tea in Pakistan

Companies continued to focus on expanding distribution to ensure availability of RTD tea in 2013. For instance, Unilever focused on driving sales by ensuring the availability of its brand in all retai...

April 2014

$900.00


RTD Tea in Serbia

RTD Tea in Serbia

Given the retail volume and value sales performance in 2012, it is obvious that the RTD tea category in the country is still at the expansion stage. RTD tea experienced rapid growth over the review pe...

April 2014

$900.00


RTD Tea in Slovakia

RTD Tea in Slovakia

RTD tea recorded a negative performance over the review period. Slovakian consumers are losing interest in RTD tea due to the persisting price sensitivity, but also due to the popularity of other soft...

April 2014

$900.00


RTD Tea in Slovenia

RTD Tea in Slovenia

RTD tea continued to show declines in total volume and current value sales in 2013 as Slovenia’s economic crisis led consumers to reduce non-essential spending. Rising health awareness also undermined...

April 2014

$900.00


RTD Tea in Sweden

RTD Tea in Sweden

All the major brands within Swedish RTD tea were available in two flavours in 2013, lemon/lime and peach. This was the case for the leading brand, Pfanner Ice Tea by Piwa Food AB, Glocken Gold by Asba...

April 2014

$900.00


RTD Tea in Denmark

RTD Tea in Denmark

Record warm summer weather and a reduction in soft drinks tax boosted volume sales growth in the mature RTD tea category in 2013. Like many other soft drinks categories, domestic RTD tea sales have in...

April 2014

$900.00


RTD Tea in Finland

RTD Tea in Finland

RTD tea total volume sales declined by 2% in 2013, resulting in sales of over six million litres. The category continued to face maturity combined with a lack of marketing strategies and new product d...

April 2014

$900.00


RTD Tea in Georgia

RTD Tea in Georgia

The overall growth of RTD tea was related to the rising disposable incomes of the Georgian population and the interest among many of switching in terms of soft drinks, seeking alternatives to carbonat...

April 2014

$900.00


Tea in Denmark

Tea in Denmark

After several years of declining volume sales, tea started to stabilise in 2012 and in 2013, the category exhibited positive, albeit marginally positive growth.The Danish media and consumers are gradu...

April 2014

$900.00


RTD Tea in the United Arab Emirates

RTD Tea in the United Arab Emirates

In 2013, the category benefited from an increasing number of expats returning to the country to work and the flourishing economy. These drinks are typically consumed by foreigners in the United Arab E...

May 2014

$900.00


RTD Tea in Turkey

RTD Tea in Turkey

In 2013, RTD tea posted remarkable current value growth of 62%, up from a CAGR of 39% over the review period. The main factors behind this performance were the entries of the Fuse Tea brand from Coca-...

May 2014

$900.00


Tea in Greece

Tea in Greece

Tea is still a niche market in Greece, yet performs well amidst the recession, possibly due to its still low base. There is not an established tea culture in Greece, with coffee remaining the most pre...

May 2014

$900.00


RTD Tea in Egypt

RTD Tea in Egypt

RTD tea remained relatively unpopular in Egypt in 2013 as the product is still very unfamiliar to Egyptians and hot, fresh tea and mint tea are traditional products. The preferred flavour of Egyptian ...

May 2014

$900.00


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