Tea market research (page 5 of 16)

Tea recorded strong growth in 2010 both on-trade and off-trade. As a result of the financial crisis that hit the country in mid-2008, the number of consumers eating and socialising at home increased s...

RTD tea is a relatively new product type in Belarus. Local manufacturers successfully entered production in 2006. The affordable prices offered by local manufacturers appealed to a larger audience wit...

Rising health awareness amongst consumers boosted the performance of RTD tea in 2010 as they switched from carbonates to RTD tea for a healthier alternative. Moreover, the marketing campaigns of RTD t...

In 2010 RTD tea posted a 6% decline in total volume; a significant slowdown compared to the review period CAGR of 43%. In addition to economic factors, category growth was affected by the near-death, ...

Total volume sales of tea rose only marginally in 2010, by 1%, overall to 19,200 tonnes. On-trade sales were slightly more dynamic than off-trade sales....

RTD tea is mainly consumed by expatriates and tourists in the United Arab Emirates, which limits this product area’s sales. However, sales growth strengthened in 2011 due to many expatriates returning...

The volume growth of tea was stable with 2% in 2011, which yet was weaker growth, compared to the coffee growth in Singapore. This is mainly because local consumers opt for drinking more coffee than t...

Pepsi-Lipton International invests heavily in in-store support and above-the-line marketing for its Lipton brand. The company has engaged in such activity as a result of increased demand for convenien...

In 2011, strong marketing campaigns by leading players in the market, such as Tapal Tea (Pvt) Ltd and Unilever Pakistan, helped rejuvenate the image of tea as a product linked with traditions as well ...

Green tea is traditionally the most popular type of tea in Vietnam, accounting for a 63% share of overall retail volume sales of tea in 2011. In Vietnam green tea is perceived to be more beneficial to...

The limited availability of RTD tea stood in the way of sales growth. As retailers use company provided refrigerators (mostly PepsiCo, Coca-Cola and Nestlé) to store the soft drinks, it was hard to fi...

Tea put in an improved performance in 2011, posting total volume growth of 5%, up from 2% in 2010 and a review period CAGR of 4%. Even though tea remains a popular hot drink in Kenya, inflation remain...

RTD tea increased in off-trade value by 7% in 2011. The strong performance of both Asian still RTD tea and Still RTD excluding Asian pushed value growth during 2011, resulting in slightly higher growt...

In 2011 RTD tea continued to develop with growth rates that were well above the market average. The novelty of the category and marketing techniques of the leading companies contributed to its off-tra...

Unlike in most other markets, in Bulgaria tea sales are dominated by fruit/herbal tea as opposed to black tea. There is no traditional culture of consumption of black tea in the country despite the Tu...

The demographic changes happening in Austria have contributed to the steady decline of RTD tea volume sales as its key consumer group of youngsters and teenagers has been shrinking in recent years. Ac...

During the historic period, Unilever Belgium dominated RTD tea with a Belgian creation, Lipton Ice Tea (carbonated and still). However, the entry of Schweppes Belgium in still RTD Tea has provided ser...

In spite of the fact that tea has been a traditional drink in Serbia (especially herbal teas) for a long time, industrially produced branded tea remains a relatively fast growing category. This is mai...

Indians strongly associate tea with black tea, which is very popular among consumers. Black tea is consumed as an instant refresher and is an integral part of everyday life. RTD tea is yet to benefit ...

RTD tea recorded off-trade sales growth of 4% in volume terms and 7% in current value terms in 2011. However, growth was derived from a very low sales base as RTD tea remains a novelty among Irish con...

The “light” category of RTD tea has been a significant pull for health conscious consumers in 2011. The introduction of RTD products containing green tea, known for its strong antioxidants benefits, h...

Black tea remained dominant in 2011 although niche products such as black speciality tea bags, fruit/herbal tea and green tea saw strong growth during the year. Rising health awareness in the country,...

In South Korea, most tea products experienced negative performance in off-trade volume sales in 2011. In particular, green tea and black tea showed decline in off-trade volume sales during the review ...

Coffee consumption is a long-standing cultural tradition in Portugal and so tea constituted only a fraction of total hot drinks volume sales in 2011. Nevertheless, the emergence of the health and well...

Naturalness was one of the key trends in RTD tea in 2011. The leading player, Pfanner Getränke responded to the trend by labelling its products as containing “100% natural ingredients”, whilst Rauch F...

RTD tea saw strong total volume and value sales growth of 6% and 7%, respectively, in 2011. Health-orientated consumers chose RTD tea over other soft drinks, such as cola carbonates, due to its natura...

RTD tea sales grew by 3% in total value and 6% in total volume terms in 2011. Ice tea consumption is quite unusual over other soft drinks, such as carbonated colas. The consumption is huge and it is a...

RTD tea has been present in Serbia for two decades. However, fast development only occurred from 2005, when leading non-alcoholic drinks players recognised its long-term growth potential in the countr...

The trend for healthy and natural drinks drove the tea category in 2011. The tea culture in Italy is weak, with tea often seen as a hot drink exclusively for breakfast. However, the organic and health...

The sovereign debt within the eurozone and media coverage of the financial crisis undermined public confidence, leading to consumers becoming more cautious in their spending. This, in turn, resulted i...