Tea market research

Reports in this category cover tea production, tea, Rtd (ready to drink) tea and iced tea. With plenty of historic and forecast data you will gain a great market overview of the sector on a global, regional or country basis.

606 reports found (page 5 of 21)

Title

Date published

Price


Tea in Argentina

Tea in Argentina

Tea remains an undynamic area in comparison to soft drinks and coffee. Tea volume sales fell by 1% in 2014 due to stronger competition from value priced other hot drinks, particularly yerba mate, whic...

February 2015

$900.00


Tea in Brazil

Tea in Brazil

Although Brazilians are not used to drinking tea on a regular basis, there is a general perception that this type of drink is light, healthy and could quench thirst, especially when served cold, facto...

February 2015

$900.00


Tea in Cameroon

Tea in Cameroon

The middle classes in Cameroon are becoming more used to consuming tea. However, by 2014, flavoured tea, including fruit/herbal tea, had become available in most outlets. There are also tea advertisem...

February 2015

$900.00


Tea in France

Tea in France

Tea continued its premiumisation in 2014. In supermarkets and hypermarkets, manufacturers continued to launch attractive packaging and sophisticated flavours in pyramid bags. There were also some bran...

February 2015

$900.00


Tea in Kenya

Tea in Kenya

Tea consumption in Kenya continued to grow steadily in 2014, largely due to continued marketing campaigns by KETEPA and Sasini Tea of their flagship brands, Fahari ya Kenya and Sasini tea, positioning...

February 2015

$900.00


Tea in Morocco

Tea in Morocco

Tea is still the most popular and consumed hot drink throughout the day by Moroccan households. This is mainly due to the fact that tea is a part of Moroccan culture as it is always served as a way to...

February 2015

$900.00


Tea in Peru

Tea in Peru

A health trend was present in the category at the end of the review period. Products considered healthier or health-related grew rapidly, such as slimming, herbal and green teas. Tea is a category tha...

February 2015

$900.00


Tea in South Korea

Tea in South Korea

Tea in South Korea continued to record negative growth over the review period, both in off-trade volume and value terms. Green tea continued to decline in popularity in 2014, but herbal/fruit tea, ins...

February 2015

$900.00


Tea in the US

Tea in the US

The tea market continues to move heavily toward premiumisation, as tea drinkers become more focused on quality and bold flavours. Many tea drinkers, especially younger ones, are embracing more expensi...

February 2015

$900.00


RTD Tea in Germany

RTD Tea in Germany

RTD tea registered an off-trade volume decline of 3% in 2014, which was, however, an improvement on the previous year’s decline of 5%. The rapid growth of carbonated RTD tea in 2014 partly offset the ...

March 2015

$900.00


RTD Tea in Greece

RTD Tea in Greece

Regardless of the recession and the fact that RTD tea has been witnessing a steep decline in sales, heavy investment in the category continues. Several new launches were seen in 2014, reflecting the f...

March 2015

$900.00


RTD Tea in Iran

RTD Tea in Iran

Although per capita volume consumption of tea remained very high in Iran in 2014, consumer acceptance of RTD tea was minimal. Although Golestan Co introduced Golestan Iced tea in Iran in 2010, the res...

March 2015

$900.00


Tea in Colombia

Tea in Colombia

Tea is still developing in Colombia, but sustained its review period CAGR in 2014 with a total volume growth of 6%. This strong growth was mainly due to the increases in disposable income among middle...

March 2015

$900.00


Tea in Iran

Tea in Iran

Iran remained a major tea consuming country with a per capita consumption of 1 kg in 2014. Cultivation of tea began in the north of Iran during the first decade of the 20th century and the popularity ...

March 2015

$900.00


Tea in Sweden

Tea in Sweden

Health and sport trends continued to gain more ground in Sweden, although having no impact on tea consumption. According to category players, tea is not correlated to health and sport in consumers’ mi...

March 2015

$900.00


Tea in the Netherlands

Tea in the Netherlands

For the second year in a row, volume sales of tea were under pressure. In 2014, tea registered marginal volume growth, which was largely due to a very mild winter which meant that consumers drank less...

March 2015

$900.00


RTD Tea in Mexico

RTD Tea in Mexico

The RTD tea category is negatively affected by new IEPs tax which started levying sugared sweetened beverages with an additional MXN1 per litre from 1 January 2014. This new tax is a new proposal by P...

March 2015

$900.00


Tea in Hong Kong, China

Tea in Hong Kong, China

Generally, tea experienced slowing off-trade volume and value growth over the review period, mainly due to the maturity and saturation of the category. Traditionally, Hong Kong, China is a tea drinkin...

March 2015

$900.00


RTD Tea in Belarus

RTD Tea in Belarus

In spite of the improvement in the Belarus economy in 2013, economical consumption remained a key market trend in 2013. In the economic conditions of 2013 the purchasing power of the majority of consu...

March 2014

$900.00


RTD Tea in Azerbaijan

RTD Tea in Azerbaijan

RTD tea brands are welcomed on the market as consumers are always looking for drinks with some health benefits. Thanks to increased television advertisements by the leading companies in the last two y...

April 2014

$900.00


RTD Tea in Bosnia-Herzegovina

RTD Tea in Bosnia-Herzegovina

At 6% off-trade and 5% on-trade decline in volume terms during 2013, RTD tea performed weaker than during the review period. Like with juice, both off-trade and on-trade consumption continued to decli...

April 2014

$900.00


RTD Tea in Dominican Republic

RTD Tea in Dominican Republic

RTD tea remains as a limited niche of mostly higher-income consumers in which it competes with juice, sports and energy drinks, and mineral water, amongst other soft drink categories. Furthermore, the...

April 2014

$900.00


RTD Tea in Macedonia

RTD Tea in Macedonia

RTD tea in Macedonia achieved off-trade current value growth of 5% in 2013 to reach off-trade value sales worth MKD499 million. Off-trade volume sales increased by 3% to reach seven million litres in ...

April 2014

$900.00


RTD Tea in Norway

RTD Tea in Norway

According to Fellesjuice, the producer and distributor of the leading brands from Tine, strong growth in RTD tea in Norway in 2013 was the result of an increased focus on what is referred to as the "s...

April 2014

$900.00


RTD Tea in Pakistan

RTD Tea in Pakistan

Companies continued to focus on expanding distribution to ensure availability of RTD tea in 2013. For instance, Unilever focused on driving sales by ensuring the availability of its brand in all retai...

April 2014

$900.00


RTD Tea in Slovakia

RTD Tea in Slovakia

RTD tea recorded a negative performance over the review period. Slovakian consumers are losing interest in RTD tea due to the persisting price sensitivity, but also due to the popularity of other soft...

April 2014

$900.00


RTD Tea in Sweden

RTD Tea in Sweden

All the major brands within Swedish RTD tea were available in two flavours in 2013, lemon/lime and peach. This was the case for the leading brand, Pfanner Ice Tea by Piwa Food AB, Glocken Gold by Asba...

April 2014

$900.00


RTD Tea in Georgia

RTD Tea in Georgia

The overall growth of RTD tea was related to the rising disposable incomes of the Georgian population and the interest among many of switching in terms of soft drinks, seeking alternatives to carbonat...

April 2014

$900.00


Tea in Denmark

Tea in Denmark

After several years of declining volume sales, tea started to stabilise in 2012 and in 2013, the category exhibited positive, albeit marginally positive growth.The Danish media and consumers are gradu...

April 2014

$900.00


Tea in Greece

Tea in Greece

Tea is still a niche market in Greece, yet performs well amidst the recession, possibly due to its still low base. There is not an established tea culture in Greece, with coffee remaining the most pre...

May 2014

$900.00


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