Tea market research (page 4 of 16)

Black tea continued to be the main product area in Irish hot drinks in volume terms at the end of the review period, accounting for 66% of total volume sales. However, this everyday drink suffered fro...

As tea is perceived by Latvians as a staple, the economic crisis caused retail volume to only decline by 4% in 2010 as it mostly affected value sales. Consumers sought cheaper but still qualitative te...

Tea is a staple part of the Lithuanian diet. As a result, consumers were quick to trade back-up to higher quality tea brands as the Lithuanian economy started to recover in 2010. However, sales of mor...

Tea in Russia is close to saturation as it is a traditional drink for Russians consumed by almost 100% of citizens. Tea volume sales growth slowed in 2010, but the category is undergoing qualitative c...

In 2010 tea marketed with health benefits, such as green tea with high levels of antioxidants, other fruit/herbal tea with limited caffeine and less dehydrating properties, and herbal/traditional medi...

Sophistication and focus on quality is one new trend in the foodservice channel. From just serving a cup of tea many foodservice outlets began to pay more attention to what types of tea they serve. Em...

In 2010, on-trade sales of tea experienced higher growth than off-trade in volume terms. Over the review period, more tea shops sell varieties of bubble tea and other tea-based drinks. Recently, drink...

Tea suffered from global supply deficits in 2010, with these linked to severe droughts in Kenya and India in 2009. This resulted in global tea prices rising to a historical high in 2009, with rising i...

Tea is still very small in terms of volume since the consumption of this beverage is not a habit among the Venezuelan population as it is in European or Asian countries. In fact, tea consumption is as...

RTD tea market remained the most dynamic category in the soft drinks industry in 2010, and is becoming a major alternative to carbonates and bottled water. Health is still the main driver of RTD tea s...

The struggle in the soft drinks market to attract consumers at the base of the pyramidhas been intensifying over the last couple of years, as this group is showing an increase in consumption, and is a...

RTD tea recorded total volume growth of -17% and current total value growth of -19% in 2010, with sales falling to 2.1 million litres and EEK38 million respectively. The ongoing recession hit RTD tea ...

Besides the acclaimed benefits attached to tea, its refreshing properties also contributed to growth of the sector. Newly improved taste created more choice for consumers, such as elderflower tea, chr...

Sales of RTD tea are highly influenced by the weather during the summer, as most of the consumption takes place during the summer months of May to September. 2010 had a very warm summer in most parts ...

RTD tea sales remained healthy in the US, growing by 8% in total value and volume terms. Health-orientated consumers are choosing RTD tea over other soft drinks, such as cola carbonates, due to its na...

Growing urban lifestyles which demand products that provide convenience are in opposition to tea, a sector that is perceived to be time-consuming and a hassle to prepare. Leading manufacturers, such a...

Although tea is not part of the Italian tradition, consumers are becoming increasingly accepting of tea and keen to try new types and flavours. The penetration of tea is increasing in Italy, reaching ...

Built around the convenience factor, tea enjoyed a bullish year in 2010 with a higher growth rate seen in instant tea. In comparison to coffee or other hot drinks, tea was not highly promoted or enjoy...

Tea’s widely publicised health benefits helped it to maintain its popularity over the review period. Health-oriented consumers are drawn to tea since they are naturally laden with antioxidants, catech...

Up until 2009, Unilever Belgium was the absolute leader in RTD tea with the brand Lipton Ice Tea, both in carbonated and still RTD tea. This product was a Belgian creation, and had thus far had an alm...

In 2010, Nestlé Brasil started to produce and distribute products under Nestea brand, independently of the Coca-Cola distribution system, as a consequence of CADE’s requirements in order to approve th...

RTD saw significant growth in both volume and value terms in 2010, despite a fall in consumption in May of 20% compared to the previous year. Cold weather caused this decline during what is one of the...

There is a strong enthusiasm for RTD tea in Portugal, with the drink being regarded as refreshing and healthy. However, the economic downturn resulted in many consumers seeking to economise. Consequen...

The growth of RTD tea has always been highly dependent upon the weather, however, as unpredictable weather continued in the UK in 2010, sales declined by some 1% to just under £6 million....

Sales of unpackaged tea, typically purchased from outdoor markets and informal retailers, continued to dominate overall tea consumption at the end of the review period. However, there was a marked shi...

Tea in Austria was positively influenced by the health and wellness trend in 2010. Consumers are showing a high level of health awareness and place great emphasis on natural products and on those with...

Despite the ongoing success of the health and wellness trend and the waning volume consumption of coffee, interest in tea did not progress in 2009-2010. In fact, retail volume sales of tea lag far beh...

Although actual slimming tea sales in Colombia are unknown, a growing number of such products are being introduced in supermarkets, health food stores, and via TV and direct sellers. According to comp...

Georgia produced 5,000 tonnes of tea in 2008 according to industry sources, representing a sharp nose-dive compared to the 23,000 tonnes the country produced in 2001. Under Soviet rule, according to t...

With over 90% of the population being of Chinese origin, the culture of drinking tea is well established in Hong Kong, China. The high amount of advertising boosted sales growth in 2010. For example, ...