Tea market research

Reports in this category cover tea production, tea, Rtd (ready to drink) tea and iced tea. With plenty of historic and forecast data you will gain a great market overview of the sector on a global, regional or country basis.

467 reports found (page 3 of 16)

Title

Date published

Price


Tea in China

Tea in China

In the review period, the central government’s policy against corruption and using public funds to purchase premium goods as gifts negatively affected high-end tea, which is popular as gifts, resultin...

May 2014

$900.00


Tea in Dominican Republic

Tea in Dominican Republic

Sales of tea were buttressed in 2013 by strong growth from herbal/traditional medicinal teas of 6% in volume terms, the fastest rate within tea. Besides the product range expansion in terms of flavour...

May 2014

$900.00


Tea in Mexico

Tea in Mexico

During 2013 tea registered stronger retail volume and value growth than the previous year, driven mainly by the increasing custom of drinking tea after meals or when socialising. Also, tea is still co...

May 2014

$900.00


Tea in the Philippines

Tea in the Philippines

Though less popular than coffee, the local tea market continued to grow, buoyed by an increase in interest in the health benefits that these products bring. Over the review period, Filipino consumers ...

May 2014

$900.00


RTD Tea in Croatia

RTD Tea in Croatia

2012’s bold move by Rauch, launching Rauch Black Ice Tea, a carbonated version of RTD tea, did not catch on with consumers. Within one year, it could not be seen on shelves anywhere. The likely reason...

June 2014

$900.00


RTD Tea in Thailand

RTD Tea in Thailand

RTD tea recorded another year of strong volume and value growth in 2013 thanks to successful marketing campaigns that offered instant cash rewards, gold prizes and iPhone5s, which were popular with th...

June 2014

$900.00


RTD Tea in Vietnam

RTD Tea in Vietnam

In 2013, RTD tea experienced high growth with 20%, in current total retail value terms. Strong growth in 2013 was thanks to strongly increasing consumer demand as well as intense efforts by manufactur...

June 2014

$900.00


Tea in Argentina

Tea in Argentina

Total tea volume sales growth decreased by 3% in 2013, reflecting stronger competition from lower-priced other hot drinks, particularly yerba mate. The federal government has subsidised and regulated ...

June 2014

$900.00


Tea in Cameroon

Tea in Cameroon

Tea continued to experience growing sales in Cameroon, particularly favoured by people living in the areas impacted by the Harmattan, with cold mornings and nights. In the generally hotter south of th...

June 2014

$900.00


RTD Tea in Austria

RTD Tea in Austria

With its high sugar content, RTD tea has long been considered a refreshing but unhealthy soft drinks by the majority of Austrian consumers. With growing health awareness in the country in recent years...

June 2014

$900.00


RTD Tea in Belgium

RTD Tea in Belgium

RTD tea is a relatively popular soft drink in Belgium, especially among children, teenagers and young adults. The RTD tea category witnessed a slowdown in growth in 2012, mainly as a result of bad wea...

June 2014

$900.00


RTD Tea in Bulgaria

RTD Tea in Bulgaria

The 10% volume growth of RTD tea resulted in volume sales of 26 million litres, or 2% share of overall soft drinks. Products are still new and the category witnessed fast growth. Advertising of the ma...

May 2014

$900.00


RTD Tea in Chile

RTD Tea in Chile

RTD tea in Chile increased by 23% in total RTD volume terms and 26% in total value terms in 2013 due to increased interest among consumers seeking healthier soft drinks alternatives, fuelled by higher...

April 2014

$900.00


RTD Tea in France

RTD Tea in France

Sales of RTD tea continued to increase in 2013 because this beverage tends to be perceived as healthier than other soft drinks. RTD tea is seen as more natural and less sweetened than, for example, ca...

June 2014

$900.00


RTD Tea in Italy

RTD Tea in Italy

In 2013 volume sales of RTD tea in both the on-trade and off-trade channels declined by 1%. The long-standing financial crisis negatively impacted the performance of the category, as Italians’ disposa...

May 2014

$900.00


RTD Tea in Malaysia

RTD Tea in Malaysia

Consumers in Malaysia are gradually becoming aware of the benefits of leading a healthy lifestyle. The increasing number of health-conscious consumers is the result of several contributory factors suc...

June 2014

$900.00


RTD Tea in New Zealand

RTD Tea in New Zealand

RTD tea continued to record solid growth in 2013. Despite having a relatively small base in comparison to some other soft drink areas, RTD tea continues to be one of the leading soft drinks areas. Str...

June 2014

$900.00


RTD Tea in Peru

RTD Tea in Peru

The category was the most dynamic in the soft drinks industry in 2013. Different brands have been launched in the category to complete a portfolio of alternatives for consumers. Some years ago, only a...

June 2014

$900.00


RTD Tea in Portugal

RTD Tea in Portugal

Regardless of the high popularity of RTD tea in Portugal, the category has definitely been negatively affected by the ongoing decline being recorded in purchasing power in the country. The main goal o...

June 2014

$900.00


RTD Tea in the Czech Republic

RTD Tea in the Czech Republic

Consumption of RTD tea continued to drop in 2013; consumer interest in wellness prevented the category from deeper decrease. Czech consumers consumed more naturally healthy (NH) RTD tea types – green ...

June 2014

$900.00


RTD Tea in the US

RTD Tea in the US

Growing consumer preference for healthier beverages is driving increased demand for RTD tea. Many Americans are choosing RTD tea over other soft drinks, such as cola carbonates, due to its natural hea...

May 2014

$900.00


Tea in Thailand

Tea in Thailand

Retail volume sales of tea showed an improvement with 4% growth in 2013. This improvement was partly due to growing consumer appreciation for the potential health benefits of different tea varieties. ...

June 2014

$900.00


RTD Tea in Hong Kong, China

RTD Tea in Hong Kong, China

Hong Kong has a strong tea drinking culture, and consumers view tea as having many beneficial properties. Consumers became increasingly health-conscious, and took to RTD tea to maintain a healthier li...

July 2014

$900.00


RTD Tea in Japan

RTD Tea in Japan

Consumers increasingly opted to choose convenient options in their purchasing over the review period, as they led busier lifestyles. This was also evident in the beverages market, where consumers migr...

July 2014

$900.00


RTD Tea in South Africa

RTD Tea in South Africa

The consumption of ice tea in South Africa was generally low when relating to the overall population size. Consumption levels have been fairly low due to the fact that most consumers are yet to unders...

July 2014

$900.00


Tea in Algeria

Tea in Algeria

Tea posted a solid 5% off-trade volume growth and 12% off-trade value growth in 2013. The dynamic performance continued to result from consumers preferring packaged to unpackaged tea, in addition to t...

July 2014

$900.00


Tea in Japan

Tea in Japan

Whilst coffee and soft drinks continuously innovated and gained publicity, tea manufacturers introduced fewer innovations over the review period. Combined with the consumer trend for convenience, this...

July 2014

$900.00


Tea in Morocco

Tea in Morocco

In 2013, manufacturers continued to invest in innovation to stimulate sales. They extended their product ranges with new flavours, such as saffron, jasmine and thyme that were mainly found in other te...

July 2014

$900.00


RTD Tea in Brazil

RTD Tea in Brazil

RTD tea products mixed with premium ingredients such as green tea, white tea and cranberries have been copied by leading manufacturers. For instance, green and white tea versions were firstly introduc...

July 2014

$900.00


RTD Tea in Mexico

RTD Tea in Mexico

New brand Fuze Tea reached a 2% off-trade volume share after one year of being on the market. Fuze Tea benefits from the excellent distribution network of its owner Coca-Cola de México, in both the of...

April 2014

$900.00


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