Tea market research (page 3 of 16)

An essential guide for soft drinks professionals, this regional section of the 2010 Global Iced/Rtd Tea Report provides a regional overview and individual country summaries covering consumption data f...

This report relates to units mainly engaged in manufacturing food products not elsewhere classified. (including snack foods and prepared meals)....

Rtd tea is a relatively new product type in Belarus. Local manufacturers successfully started production in 2006. The affordable prices offered by local manufacturers appeal to a large audience, with ...

Danish Rtd tea consumers are predominantly health-conscious females in the 20-35-year-old age bracket. Rtd tea is perceived by these consumers as a “healthier” product substitute for carbonates and, c...

Rtd tea in Taiwan continued to be the largest soft drinks category in 2011. Tea is a local traditional drink and most Taiwanese consumers believe that it is good for the health. With the popularity of...

RTD tea benefits from the health and wellness trend. RTD tea recorded increased volume sales by nearly 2% in 2009 caused by extensive media campaigns promoting healthy lifestyles. Even though RTD tea ...

RTD tea remains relatively insignificant in Cameroon and does not appeal to the mass consumer base. Consumers of RTD tea tend to be young or have a high-income....

Tea is an important part of Pakistani culture and is used in social settings. It is widely available and is commonly drunk throughout the country and, as such, it dominates hot drinks. It is tradition...

The consumption of RTD tea in Austria is associated more with younger consumers. According to a consumer survey conducted in 2009, the majority of consumers in the category are aged below 30, with mos...

RDT tea is a relatively new category in Chile, having only been introduced in 2007. However, since its introduction it has seen significant growth, and 2009 was no exception, with total volume and val...

RTD tea’s performance in 2009 showed slower total current value growth compared to the review period CAGR due to economic concerns; however, the long summer allowed it to still record quite healthy gr...

Sales of RTD tea declined in 2009 due to strong competition from other soft drinks categories such as carbonates, concentrates and bottled water. Despite products such as Lipton Ice Tea Peach with 80%...

RTD tea in Australia is rapidly growing into a major soft drinks alternative. From a rather inauspicious beginning, RTD tea has shown exceptionally strong growth across the review period. The category...

RTD tea increased in demand and popularity in the Kingdom in 2009. This was mainly a result of the support it received from the key player, Pepsi-Lipton International. This support included continuous...

Germany is a country of coffee drinkers and, as a result, demand for tea is relatively low. In 2009, tea had only a small volume share of 10% of all hot drinks. The fastest growth in 2009 was seen in ...

RTD tea sales are increasing in popularity in Denmark. The category has developed from a convenient, on-the-go soft drink to a beverage that is also consumed at home. This was driven by the developmen...

RTD tea remains a very minor, niche category. Companies have not made any important investments in terms of promotion and new product development during 2009. However, despite consumers’ tradition tow...

The strong health and wellness trend, which is very relevant in soft drinks in general and in RTD tea in particular, has limited overall growth opportunities. This is due to most products within the c...

RTD tea is yet to catch on with the Indian population, as product manufacturers did not employ any major campaigns to fuel sales in the review period. While on-trade demand for RTD tea is consistently...

RTD tea continued to be the preferred soft drink for the majority of Indonesian consumers, more so than carbonates which is perceived to be unhealthy or fruit/vegetable juice which despite being perce...

RTD tea is one of the newest product categories within soft drinks, enjoying high recognition from consumers, who consider RTD tea to be a healthier and more refreshing alternative to carbonates. Neve...

RTD tea is considered a relatively new category in Lithuania within non-alcoholic drinks, therefore it benefits from an increasing number of consumers. Furthermore, the warm summer in 2010 boosted sal...

RTD tea showed volume and value growth in 2010. After the decline in 2009 total volume increased by 3% and reached 240 million litres and current value size increased by 12% reaching almost RUB12 bill...

Over the review period, RTD tea recorded a strong total volume CAGR of almost 13%, reflecting a fast-rising wave of popularity for RTD tea due to the health benefits of tea and the convenience RTD tea...

RTD tea comprised of a variety of grains represents one of the latest trends in the sector in 2010. New launches include So Ken Mei Cha by Swire Coca-Cola, in which the product is comprised of 15 diff...

RTD tea had the best performance in terms of volume growth after bottled water. This beverage is considered by Venezuelan consumers as a healthier option for on trade consumption compared to carbonate...

Tea witnessed robust volume growth of 39% in 2010 due to the rapid growth of instant tea, with total volume sales of approaching four million tonnes. Different from a fast growth of instant tea and sl...

The substantial double-digit drop in tea consumption, witnessed in 2009, did not occur in 2010 but the sales dynamics are still negative. Half of the -9% decrease in current value terms comes from dec...

Tea total volume dropped 43% with 475 tonnes sold in 2010. The recession contributed to the negative performance of tea as people sought ways to save money. This included trading down to cheaper produ...

The long spells of rain seen by almost all parts of India in 2010 led to a decrease in soft drink sales and an increase in hot drink sales, especially of tea. As the traditional hot beverage of the co...