Tea market research (page 15 of 16)

The emergence of the health and wellness trend in Portugal has been gradual and has positively impacted sales of tea in Portugal. Many Portuguese consumers opt for tea because it is considered to be t...

Tea’s widely publicised health benefits helped it to maintain its popularity over the review period. Health-oriented consumers are drawn to tea since they are naturally laden with antioxidants, catech...

Growing urban lifestyles which demand products that provide convenience are in opposition to tea, a sector that is perceived to be time-consuming and a hassle to prepare. Leading manufacturers, such a...

Although tea is not part of the Italian tradition, consumers are becoming increasingly accepting of tea and keen to try new types and flavours. The penetration of tea is increasing in Italy, reaching ...

RTD tea sales remained healthy in the US, growing by 8% in total value and volume terms. Health-orientated consumers are choosing RTD tea over other soft drinks, such as cola carbonates, due to its na...

Sales of RTD tea are highly influenced by the weather during the summer, as most of the consumption takes place during the summer months of May to September. 2010 had a very warm summer in most parts ...

RTD tea market remained the most dynamic category in the soft drinks industry in 2010, and is becoming a major alternative to carbonates and bottled water. Health is still the main driver of RTD tea s...

The struggle in the soft drinks market to attract consumers at the base of the pyramidhas been intensifying over the last couple of years, as this group is showing an increase in consumption, and is a...

Besides the acclaimed benefits attached to tea, its refreshing properties also contributed to growth of the sector. Newly improved taste created more choice for consumers, such as elderflower tea, chr...

Built around the convenience factor, tea enjoyed a bullish year in 2010 with a higher growth rate seen in instant tea. In comparison to coffee or other hot drinks, tea was not highly promoted or enjoy...

Tea is a staple part of the Lithuanian diet. As a result, consumers were quick to trade back-up to higher quality tea brands as the Lithuanian economy started to recover in 2010. However, sales of mor...

As tea is perceived by Latvians as a staple, the economic crisis caused retail volume to only decline by 4% in 2010 as it mostly affected value sales. Consumers sought cheaper but still qualitative te...

RTD tea had the best performance in terms of volume growth after bottled water. This beverage is considered by Venezuelan consumers as a healthier option for on trade consumption compared to carbonate...

Tea witnessed robust volume growth of 39% in 2010 due to the rapid growth of instant tea, with total volume sales of approaching four million tonnes. Different from a fast growth of instant tea and sl...

RTD tea is one of the newest product categories within soft drinks, enjoying high recognition from consumers, who consider RTD tea to be a healthier and more refreshing alternative to carbonates. Neve...

RTD tea is considered a relatively new category in Lithuania within non-alcoholic drinks, therefore it benefits from an increasing number of consumers. Furthermore, the warm summer in 2010 boosted sal...

RTD tea showed volume and value growth in 2010. After the decline in 2009 total volume increased by 3% and reached 240 million litres and current value size increased by 12% reaching almost RUB12 bill...

RTD tea comprised of a variety of grains represents one of the latest trends in the sector in 2010. New launches include So Ken Mei Cha by Swire Coca-Cola, in which the product is comprised of 15 diff...

RTD tea recorded total volume growth of -17% and current total value growth of -19% in 2010, with sales falling to 2.1 million litres and EEK38 million respectively. The ongoing recession hit RTD tea ...

RTD tea is yet to catch on with the Indian population, as product manufacturers did not employ any major campaigns to fuel sales in the review period. While on-trade demand for RTD tea is consistently...

RTD tea continued to be the preferred soft drink for the majority of Indonesian consumers, more so than carbonates which is perceived to be unhealthy or fruit/vegetable juice which despite being perce...

The strong health and wellness trend, which is very relevant in soft drinks in general and in RTD tea in particular, has limited overall growth opportunities. This is due to most products within the c...

Over the review period, RTD tea recorded a strong total volume CAGR of almost 13%, reflecting a fast-rising wave of popularity for RTD tea due to the health benefits of tea and the convenience RTD tea...

RTD tea sales are increasing in popularity in Denmark. The category has developed from a convenient, on-the-go soft drink to a beverage that is also consumed at home. This was driven by the developmen...

The substantial double-digit drop in tea consumption, witnessed in 2009, did not occur in 2010 but the sales dynamics are still negative. Half of the -9% decrease in current value terms comes from dec...

Tea total volume dropped 43% with 475 tonnes sold in 2010. The recession contributed to the negative performance of tea as people sought ways to save money. This included trading down to cheaper produ...

The long spells of rain seen by almost all parts of India in 2010 led to a decrease in soft drink sales and an increase in hot drink sales, especially of tea. As the traditional hot beverage of the co...

Black tea continued to be the main product area in Irish hot drinks in volume terms at the end of the review period, accounting for 66% of total volume sales. However, this everyday drink suffered fro...

Tea in Russia is close to saturation as it is a traditional drink for Russians consumed by almost 100% of citizens. Tea volume sales growth slowed in 2010, but the category is undergoing qualitative c...

In 2010 tea marketed with health benefits, such as green tea with high levels of antioxidants, other fruit/herbal tea with limited caffeine and less dehydrating properties, and herbal/traditional medi...