Tea market research

Reports in this category cover tea production, tea, Rtd (ready to drink) tea and iced tea. With plenty of historic and forecast data you will gain a great market overview of the sector on a global, regional or country basis.

467 reports found (page 14 of 16)

Title

Date published

Price


Tea in Denmark

Tea in Denmark

Tea retail volume sales stabilised in 2012 after a continuous decline over the review period. The Danish media and consumers are increasingly recognising the health benefits of tea, particularly green...

August 2013

$900.00


RTD Tea in Israel

RTD Tea in Israel

In 2012 the 20-year collaboration between Coca-Cola and Nestlé covering the Nestea brand ended While Coca-Cola retained the rights to the formula of the drink and the bottle design, Nestlé retained th...

August 2013

$900.00


Tea in Romania

Tea in Romania

Moderate total volume growth of tea was witnessed in 2012 despite the reduced purchasing power of consumers, explained by the fact that Romanians increasingly perceive tea as a fully-natural product, ...

July 2013

$900.00


RTD Tea in Germany

RTD Tea in Germany

RTD tea registered off-trade volume growth of 2% in 2012, this being the category’s best performance of the review period. RTD tea was a stable category by the end of the review period thanks to a ser...

July 2013

$900.00


RTD Tea in Taiwan

RTD Tea in Taiwan

As the largest soft drinks category in 2012 in Taiwan, RTD tea continued to impact strongly on the developments and trends of soft drinks in general. After the plasticiser contamination incident in 20...

July 2013

$900.00


RTD Tea in Egypt

RTD Tea in Egypt

RTD tea remained limited in Egypt with only a small consumer base of affluent households. Despite this narrow consumer profile, the category achieved total volume growth of 4% in 2012, a stronger perf...

July 2013

$900.00


Tea in Iran

Tea in Iran

The cultivation of tea started in the north of Iran during the first decade of the 20th century, and the popularity of this drink has grown continuously since then. Tea was considered as a hot drink o...

July 2013

$900.00


RTD Tea in Nigeria

RTD Tea in Nigeria

Total volume and current value growth rates for RTD tea in 2012 were both down on 2011. This was mainly due to increasing maturity, though demand in the category was also hampered by the decline in co...

July 2013

$900.00


RTD Tea in India

RTD Tea in India

Indians strongly associate tea with black tea, which is very popular among consumers. Black tea is consumed as an instant refresher and is an integral part of everyday life. RTD tea is yet to benefit ...

July 2013

$900.00


RTD Tea in Tunisia

RTD Tea in Tunisia

RTD Tea is not developed in Tunisia with sales remaining negligible in the country....

July 2013

$900.00


Tea in Malaysia

Tea in Malaysia

A number of new tea products were launched in Malaysia over the second half of the review period to satisfy increasingly sophisticated demand from consumers. Tea drinking culture has a long establishe...

July 2013

$900.00


RTD Tea in the Philippines

RTD Tea in the Philippines

Lack of innovation in 2012 resulted in continued slow growth performance for RTD tea. As a result, consumers are beginning to lose interest in RTD tea products. Although there were new products launch...

July 2013

$900.00


Tea in the Philippines

Tea in the Philippines

The milk tea craze continues to grow in the Philippines, as a result of the rapid expansion of kiosks selling milk tea. These include brands such as Gong Cha and Cha Time. These outlets have reinvigor...

July 2013

$900.00


Tea in India

Tea in India

The economic growth over the review period led to a change in consumer habits, mainly among the urban population. These urban consumers with increased disposable incomes are willing to spend more and ...

July 2013

$900.00


Tea in Peru

Tea in Peru

Slimming tea grew rapidly in 2012, with both standard and premium products enjoying growth. The health trend noted in the country is driving the development of this category, which is closely related ...

July 2013

$900.00


Tea in Greece

Tea in Greece

Tea remains a niche category in Greece, yet one with some growth potential given that it has not yet reached maturity. The economic downturn, however, had a negative impact on sales as consumers were ...

July 2013

$900.00


RTD Tea in Ireland

RTD Tea in Ireland

While RTD tea posted positive growth in 2012 this must be seen in the context of a low base in terms of both total value and total volume. While the Irish love of tea is well known (it has one of the ...

July 2013

$900.00


Golden Tips Tea Co Pvt Ltd in Hot Drinks (India)

Golden Tips Tea Co Pvt Ltd in Hot Drinks (India)

Golden Tips Tea Co’s main focus is launching new variants and flavours of green tea and speciality tea. The company currently has a wide range of exotic tea offerings and intends to expand further in ...

July 2013

$150.00


Tea in France

Tea in France

In 2012, manufacturers continued to invest in innovation to stimulate sales. They extended their product ranges with new flavours and launched more organic references. Some tried to target younger con...

July 2013

$900.00


Tea in Taiwan

Tea in Taiwan

As chained tea shops continued to launch new products in 2012, tea in Taiwan experienced higher growth rates in total volume terms. On-trade sales boosted the overall size of the category by offering ...

July 2013

$900.00


Tea in Germany

Tea in Germany

The cold weather in winter and autumn 2012 helped tea to register a strong performance because tea is mostly consumed at home during the cold weather. Tea recorded total volume growth of 4%, reaching ...

July 2013

$900.00


Tea in the Netherlands

Tea in the Netherlands

Both off-trade volume and off-trade value sales of tea registered growth in 2012. Retail value sales, in particular, managed to grow well as consumers looked for more individual tea flavours and high-...

July 2013

$900.00


Ten Ren Tea Co Ltd in Hot Drinks (Taiwan)

Ten Ren Tea Co Ltd in Hot Drinks (Taiwan)

Ten Ren Tea Co will continue to expand the number of its foodservice chain outlets called Cha For Tea. By improving its technology, the company plans to launch relevant mobile and internet technologie...

July 2013

$150.00


RTD Tea in Kazakhstan

RTD Tea in Kazakhstan

RTD tea is a comparatively young category in soft drinks in Kazakhstan, however sales are growing at steady rates. The strong rate of development of RTD tea is attributable to the healthy image of thi...

June 2013

$900.00


Kenya Tea Development Agency in Hot Drinks (Kenya)

Kenya Tea Development Agency in Hot Drinks (Kenya)

Kenya Tea Development Agency’s (KTDA) strategy is to meet and exceed customers’ expectations through providing high-quality products and offering effective management services to small holders in tea ...

June 2013

$150.00


Tea in Kenya

Tea in Kenya

Even though the coffee culture is on the rise in urban areas, tea is still doing well. Better quality and value-added products remain key drivers of this category. Improved packaging and additional fl...

June 2013

$900.00


RTD Tea in Serbia

RTD Tea in Serbia

Given the retail volume and value sales performance in 2012, it is obvious that the RTD tea category in the country is still at the expansion stage. RTD tea experienced rapid growth over the review pe...

June 2013

$900.00


RTD Tea in Turkey

RTD Tea in Turkey

In the last two years of the review period, RTD tea demonstrated a strong growth rate, with off-trade value growth of 44% in 2011 and 36% in 2012, compared to a 25% CAGR over the review period. Thanks...

June 2013

$900.00


Tea in Portugal

Tea in Portugal

Coffee consumption is a long-standing cultural tradition in Portugal. It has traditionally been the favourite hot drink, both as a breakfast drink and throughout the day. As such, tea constituted only...

June 2013

$900.00


RTD Tea in Indonesia

RTD Tea in Indonesia

Consumers continued to show a growing preference for RTD green tea in 2012, with more companies venturing into RTD green tea, especially flavoured RTD green tea. New products in 2012 included honey an...

June 2013

$900.00


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