Tea market research

Reports in this category cover tea production, tea, Rtd (ready to drink) tea and iced tea. With plenty of historic and forecast data you will gain a great market overview of the sector on a global, regional or country basis.

604 reports found (page 13 of 21)

Title

Date published

Price


Tea in South Korea

Tea in South Korea

Tea had -2% decline in off-trade value sales, reaching Won220 billion in 2012. The market declined in the review period but the negative growth rate was becoming slower. Black tea showed stagnant move...

August 2013

$900.00


RTD Tea in Israel

RTD Tea in Israel

In 2012 the 20-year collaboration between Coca-Cola and Nestlé covering the Nestea brand ended While Coca-Cola retained the rights to the formula of the drink and the bottle design, Nestlé retained th...

August 2013

$900.00


Wissotzky Tea (Israel) Ltd in Hot Drinks (Israel)

Wissotzky Tea (Israel) Ltd in Hot Drinks (Israel)

With such a strong position within local tea, the company is looking to increase its revenues through the acquisitions of synergetic companies. The latest bakery acquisitions show that any company tha...

August 2013

$150.00


RTD Tea in Romania

RTD Tea in Romania

2012 witnessed the decline of RTD tea in both volume and value terms due to the rapid growth of RTD tea over the review period, when it took advantage of its perception as being fashionable and sophis...

July 2013

$900.00


Tea in Romania

Tea in Romania

Moderate total volume growth of tea was witnessed in 2012 despite the reduced purchasing power of consumers, explained by the fact that Romanians increasingly perceive tea as a fully-natural product, ...

July 2013

$900.00


Tea in Hong Kong, China

Tea in Hong Kong, China

Tea registered slower retail and foodservice volume growth in 2012 in comparison to the previous year, due to the rising popularity of coffee; however, the perceived health benefits of tea, in particu...

July 2013

$900.00


RTD Tea in Germany

RTD Tea in Germany

RTD tea registered off-trade volume growth of 2% in 2012, this being the category’s best performance of the review period. RTD tea was a stable category by the end of the review period thanks to a ser...

July 2013

$900.00


RTD Tea in Taiwan

RTD Tea in Taiwan

As the largest soft drinks category in 2012 in Taiwan, RTD tea continued to impact strongly on the developments and trends of soft drinks in general. After the plasticiser contamination incident in 20...

July 2013

$900.00


RTD Tea in Egypt

RTD Tea in Egypt

RTD tea remained limited in Egypt with only a small consumer base of affluent households. Despite this narrow consumer profile, the category achieved total volume growth of 4% in 2012, a stronger perf...

July 2013

$900.00


RTD Tea in South Korea

RTD Tea in South Korea

Off-trade volume and value sales of RTD tea rose by 4% and 6%, respectively in 2012 reaching Won170.0 billion. On-trade RTD tea showed slightly lower volume and value growth rates of 3% and 5%, respec...

July 2013

$900.00


Tea in Iran

Tea in Iran

The cultivation of tea started in the north of Iran during the first decade of the 20th century, and the popularity of this drink has grown continuously since then. Tea was considered as a hot drink o...

July 2013

$900.00


RTD Tea in Tunisia

RTD Tea in Tunisia

RTD Tea is not developed in Tunisia with sales remaining negligible in the country....

July 2013

$900.00


Tea in Malaysia

Tea in Malaysia

A number of new tea products were launched in Malaysia over the second half of the review period to satisfy increasingly sophisticated demand from consumers. Tea drinking culture has a long establishe...

July 2013

$900.00


RTD Tea in Nigeria

RTD Tea in Nigeria

Total volume and current value growth rates for RTD tea in 2012 were both down on 2011. This was mainly due to increasing maturity, though demand in the category was also hampered by the decline in co...

July 2013

$900.00


Tea in the Philippines

Tea in the Philippines

The milk tea craze continues to grow in the Philippines, as a result of the rapid expansion of kiosks selling milk tea. These include brands such as Gong Cha and Cha Time. These outlets have reinvigor...

July 2013

$900.00


RTD Tea in India

RTD Tea in India

Indians strongly associate tea with black tea, which is very popular among consumers. Black tea is consumed as an instant refresher and is an integral part of everyday life. RTD tea is yet to benefit ...

July 2013

$900.00


Tea in Turkey

Tea in Turkey

In 2012, tea saw above-average total volume growth, registering 3% in comparison to the review period CAGR of 2%. The main reason for this was an increase in promotions by producers, such as new produ...

July 2013

$900.00


Tea in Vietnam

Tea in Vietnam

Green tea is traditionally the most popular type of tea in Vietnam, and it accounted for a 61% share of tea off-trade volume sales in 2012. Green tea is perceived to be more beneficial to health compa...

July 2013

$900.00


Tea in Ireland

Tea in Ireland

It is a truism that Irish people could not drink any more tea if they tried. Black tea is iconic among Irish consumers, and remains the greatest selling product within hot drinks, despite the ever inc...

July 2013

$900.00


Tam Chau Tea & Coffee Co Ltd in Hot Drinks (Vietnam)

Tam Chau Tea & Coffee Co Ltd in Hot Drinks (Vietnam)

Tam Chau Tea & Coffee Co Ltd aims to bring its Oolong tea to become a well-known brand both domestically and internationally. In terms of product visibility and accessibility, the company invested in ...

July 2013

$150.00


RTD Tea in the Philippines

RTD Tea in the Philippines

Lack of innovation in 2012 resulted in continued slow growth performance for RTD tea. As a result, consumers are beginning to lose interest in RTD tea products. Although there were new products launch...

July 2013

$900.00


Tea in Greece

Tea in Greece

Tea remains a niche category in Greece, yet one with some growth potential given that it has not yet reached maturity. The economic downturn, however, had a negative impact on sales as consumers were ...

July 2013

$900.00


Tea in Serbia

Tea in Serbia

Private label impacted the category by introducing low-priced and low-quality products. Private label products seem to take advantage of consumers’ lack of knowledge about tea quality. Whilst tea in S...

July 2013

$900.00


Tea in France

Tea in France

In 2012, manufacturers continued to invest in innovation to stimulate sales. They extended their product ranges with new flavours and launched more organic references. Some tried to target younger con...

July 2013

$900.00


Tea in Bulgaria

Tea in Bulgaria

Unlike in most other countries, in Bulgaria consumers prefer fruit/herbal tea to black tea. The country has no traditions of consumption of black or green tea. Therefore, fruit/herbal tea was behind t...

July 2013

$900.00


Tea in India

Tea in India

The economic growth over the review period led to a change in consumer habits, mainly among the urban population. These urban consumers with increased disposable incomes are willing to spend more and ...

July 2013

$900.00


Golden Tips Tea Co Pvt Ltd in Hot Drinks (India)

Golden Tips Tea Co Pvt Ltd in Hot Drinks (India)

Golden Tips Tea Co’s main focus is launching new variants and flavours of green tea and speciality tea. The company currently has a wide range of exotic tea offerings and intends to expand further in ...

July 2013

$150.00


Tea in Belgium

Tea in Belgium

Belgian consumers are mainly coffee drinkers, only consuming just over a cup of tea on average per week, compared with 17 cups of coffee; however, under the surface of these figures there is movement....

July 2013

$900.00


Tea in Taiwan

Tea in Taiwan

As chained tea shops continued to launch new products in 2012, tea in Taiwan experienced higher growth rates in total volume terms. On-trade sales boosted the overall size of the category by offering ...

July 2013

$900.00


RTD Tea in Ireland

RTD Tea in Ireland

While RTD tea posted positive growth in 2012 this must be seen in the context of a low base in terms of both total value and total volume. While the Irish love of tea is well known (it has one of the ...

July 2013

$900.00


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