Tea market research

Reports in this category cover tea production, tea, Rtd (ready to drink) tea and iced tea. With plenty of historic and forecast data you will gain a great market overview of the sector on a global, regional or country basis.

604 reports found (page 1 of 21)

Title

Date published

Price


RTD Tea in Hong Kong, China

RTD Tea in Hong Kong, China

Hong Kong has a strong tea drinking culture, and consumers view tea as having many beneficial properties. Consumers became increasingly health-conscious, and took to RTD tea to maintain a healthier li...

July 2014

$900.00


RTD Tea in Saudi Arabia

RTD Tea in Saudi Arabia

Home to one of the largest young populations in the region, with 49% of the population between the ages of 18 and 44, Saudi Arabia is rapidly becoming a haven for youth-oriented products, be it in clo...

July 2014

$900.00


RTD Tea in Brazil

RTD Tea in Brazil

RTD tea products mixed with premium ingredients such as green tea, white tea and cranberries have been copied by leading manufacturers. For instance, green and white tea versions were firstly introduc...

July 2014

$900.00


RTD Tea in Japan

RTD Tea in Japan

Consumers increasingly opted to choose convenient options in their purchasing over the review period, as they led busier lifestyles. This was also evident in the beverages market, where consumers migr...

July 2014

$900.00


RTD Tea in South Africa

RTD Tea in South Africa

The consumption of ice tea in South Africa was generally low when relating to the overall population size. Consumption levels have been fairly low due to the fact that most consumers are yet to unders...

July 2014

$900.00


Tea in Morocco

Tea in Morocco

In 2013, manufacturers continued to invest in innovation to stimulate sales. They extended their product ranges with new flavours, such as saffron, jasmine and thyme that were mainly found in other te...

July 2014

$900.00


Tea in Brazil

Tea in Brazil

Black tea continues losing sales as Brazilians are changing to more premium and sophisticated tea versions such as fruit/herbal tea, green tea and other tea. Although Brazilians already prefer flavour...

July 2014

$900.00


RTD Tea in Morocco

RTD Tea in Morocco

RTD tea witnessed a positive performance in Morocco over the review period; however, demand for these products is still emerging, and they are limited to being sold in hypermarkets in some cities. Man...

July 2014

$900.00


Tea in Japan

Tea in Japan

Whilst coffee and soft drinks continuously innovated and gained publicity, tea manufacturers introduced fewer innovations over the review period. Combined with the consumer trend for convenience, this...

July 2014

$900.00


Tea in Algeria

Tea in Algeria

Tea posted a solid 5% off-trade volume growth and 12% off-trade value growth in 2013. The dynamic performance continued to result from consumers preferring packaged to unpackaged tea, in addition to t...

July 2014

$900.00


Ahmad Tea Fabrika OOO in Hot Drinks (Russia)

Ahmad Tea Fabrika OOO in Hot Drinks (Russia)

Ahmad Tea Fabrika aims to expand its portfolio through new product launches, in both flavour and format, under its umbrella brand Ahmad. The company also aims to renew its presence in previously aband...

July 2014

$150.00


Tea in Russia

Tea in Russia

Russian tea marginally declined in volume terms in 2013, but value sales increased in line with the growth in global tea prices. As Russia imports 98% of its total tea volumes, it is highly dependent ...

July 2014

$900.00


RTD Tea in Thailand

RTD Tea in Thailand

RTD tea recorded another year of strong volume and value growth in 2013 thanks to successful marketing campaigns that offered instant cash rewards, gold prizes and iPhone5s, which were popular with th...

June 2014

$900.00


RTD Tea in China

RTD Tea in China

Milk tea products have shown a significant increase within RTD tea since successful promotions of President Assam Milk Tea in 2011. The popularity of milk tea continued to increase in 2013, driven by ...

June 2014

$900.00


Tea in Argentina

Tea in Argentina

Total tea volume sales growth decreased by 3% in 2013, reflecting stronger competition from lower-priced other hot drinks, particularly yerba mate. The federal government has subsidised and regulated ...

June 2014

$900.00


RTD Tea in the Czech Republic

RTD Tea in the Czech Republic

Consumption of RTD tea continued to drop in 2013; consumer interest in wellness prevented the category from deeper decrease. Czech consumers consumed more naturally healthy (NH) RTD tea types – green ...

June 2014

$900.00


RTD Tea in Spain

RTD Tea in Spain

During the review period, the aim of consumers to lead healthier lifestyles allowed for the development of soft drinks categories with a healthier and more natural perception amongst consumers, which ...

June 2014

$900.00


RTD Tea in the Netherlands

RTD Tea in the Netherlands

In 2013 RTD tea registered impressive double digit growth and for the first time off-trade value sales of RTD tea exceeded the €100 million mark. There were several factors which contributed to the im...

June 2014

$900.00


RTD Tea in Malaysia

RTD Tea in Malaysia

Consumers in Malaysia are gradually becoming aware of the benefits of leading a healthy lifestyle. The increasing number of health-conscious consumers is the result of several contributory factors suc...

June 2014

$900.00


RTD Tea in Austria

RTD Tea in Austria

With its high sugar content, RTD tea has long been considered a refreshing but unhealthy soft drinks by the majority of Austrian consumers. With growing health awareness in the country in recent years...

June 2014

$900.00


RTD Tea in Vietnam

RTD Tea in Vietnam

In 2013, RTD tea experienced high growth with 20%, in current total retail value terms. Strong growth in 2013 was thanks to strongly increasing consumer demand as well as intense efforts by manufactur...

June 2014

$900.00


RTD Tea in Peru

RTD Tea in Peru

The category was the most dynamic in the soft drinks industry in 2013. Different brands have been launched in the category to complete a portfolio of alternatives for consumers. Some years ago, only a...

June 2014

$900.00


RTD Tea in France

RTD Tea in France

Sales of RTD tea continued to increase in 2013 because this beverage tends to be perceived as healthier than other soft drinks. RTD tea is seen as more natural and less sweetened than, for example, ca...

June 2014

$900.00


Tea in South Africa

Tea in South Africa

The active promotion of rooibos by public health institutions helped boost volume sales for rooibos tea in South Africa. Rooibos is actively promoted as providing anti-oxidants and multiple minerals n...

June 2014

$900.00


Tea in Thailand

Tea in Thailand

Retail volume sales of tea showed an improvement with 4% growth in 2013. This improvement was partly due to growing consumer appreciation for the potential health benefits of different tea varieties. ...

June 2014

$900.00


RTD Tea in Croatia

RTD Tea in Croatia

2012’s bold move by Rauch, launching Rauch Black Ice Tea, a carbonated version of RTD tea, did not catch on with consumers. Within one year, it could not be seen on shelves anywhere. The likely reason...

June 2014

$900.00


Tea in Spain

Tea in Spain

Off-trade sales of tea grew by 9% in current value terms in 2013, to reach €234 million, and by 6% in volume terms. The category saw a better performance in value sales due to the number of new produc...

June 2014

$900.00


Joekels Tea Packers (Pty) Ltd in Hot Drinks (South Africa)

Joekels Tea Packers (Pty) Ltd in Hot Drinks (South Africa)

The objective of Joekels Tea Packers is to offer value-for-money products with consistency in quality and pricing. The company has a strong presence in other tea due to the popularity of its Laager ro...

June 2014

$150.00


Cameroon Tea Estate in Hot Drinks (Cameroon)

Cameroon Tea Estate in Hot Drinks (Cameroon)

Cameroon Tea Estate’s corporate strategy regarding hot drinks is to consolidate its position and further expand in Africa....

June 2014

$150.00


Tea in Malaysia

Tea in Malaysia

Tea posted sluggish growth in 2013. The main reason for this drop in demand was the shift from traditional drinks to modern and easy-to-use drinks. There was greater demand for instant drinks, especia...

June 2014

$900.00


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