Tea market research (page 1 of 16)

Retail volume and current value growth rates for tea in 2012 were both down slightly on 2011, and also slower than the respective CAGRs for the entire review period. While this was partly due to incre...

2012 saw the RTD tea market continue to see dynamic growth building on the relatively small base. Strong levels of promotion, particularly by leading player Unilever New Zealand Ltd allowed the multin...

Concentrating on the sustainability of the Australian tea-growing industry, as well as the environment in which it operates, Nerada Tea shows no strategic intention to expand its product portfolio in ...

Chai (chai latte or masala chai), widely perceived as the “tea drinker’s coffee”, is currently undergoing significant success both through on- and off-trade. In general, consumers associate it with le...

The current development of health-oriented products offering functional and natural ingredients formulations with no additives continues to accrue to the RTD tea market’s benefit in 2012. At the same ...

Total volume sales declined by 3% in 2012, suffering from maturity and lack of product development. The development in 2012 follows the trend seen during the second half of the review period. Total vo...

In recent years, consumer habits have been changing, mainly among emerging socio-economic groups, which, with more money in their pockets, have substituted standard teas (like mate tea, classified und...

RTD tea has been present in Sweden for decades but has not yet made any real breakthrough. In 2012 RTD tea accounted for less than 1% of total soft drink sales and this share has only increased margin...

In 2011, due to the plasticiser incident, many Taiwan-based companies launched lots of marketing activities to overcome the negative image. Although the plasticiser event had passed more than one year...

After 31% total volume growth, RTD tea reached nine million litres in 2012. Several factors positively impacted the performance of RTD tea. In terms of product availability, there are more options fol...

In 2012, retail current value sales of tea grew by 3% to reach C$517 million, up slightly from growth in 2011. Growing tea consumption in Canada is attributable to multiple factors, including continue...

The strong perception of RTD tea as a very healthy option compared to other beverages (like carbonates or artificial juice drinks) has boosted consumption. The trend of consuming healthier products ha...

Mother Parkers Tea & Coffee will continue to support McDonald’s Canada by remaining as the main supplier of the fast-food giant’s growing coffee business, which recently expanded into packaged ground ...

In a global community the environmental and social image of a company is increasingly important. Consumers are more educated and informed about these issues and represent a potential factor that can h...

Off-trade volume sales of tea declined by 14% in 2012, the largest decline of the review period. This sharp decline in volume sales could not be offset by the 7% rise in unit prices and resulted in of...

RTD tea continues to be a highly concentrated niche category competing against carbonates and other soft drinks categories. The RTD tea category represents a tiny fraction of the total soft drinks ind...

The main event within the RTD tea category in 2012 was the termination of the joint venture between Nestlé México SA de CV and Coca-Cola Export Corp (Coca-Cola de Mexico) with regards the Nestea brand...

RTD tea in Slovenia continues to suffer as the economic situation in the country deteriorates. Due to the falling consumer purchasing power, many consumers have started to cut down unnecessary expendi...

In 2012, RTD tea began to reverse the negative trend in consumption that started in 2011 as the result of the economic downturn. Although Venezuelans did not perceive a significant improvement in thei...

In 2012, International Greenpeace published its “Tea Pesticide Residues Research Report in 2012” on its official website and it was reported that the tea sold by China’s well-known tea manufacturers ...

With growing purchasing power, demand and consumption of packaged soft drinks is increasing in Azerbaijan. RTD tea is still rather a new product in the country and is enjoying consumer attention. Due ...

Tea declined marginally during 2012. The poor economic situation undermined demand in the on-trade channel while off-trade sales remained more or less at the same level as the year before. Many consum...

Overall demand for tea in Ecuador is not very high. However, consumption is increasing as consumers believe tea to have healing properties. Different types of tea are considered to heal minor ailments...

There is an increasing demand for products that benefit health in Slovenia and tea is one of those. There are numerous magazine articles and TV programmes covering the health benefits of products such...

During 2012 the tea industry showed a slight increase in volume, due to the overall lack of dynamism of tea in the country. In Mexico, tea is not seen as a recreational drink but as a medicinal bevera...

Sales of tea saw further polarisation in 2012. A part of the Poles who are strongly aspiring and looking for sophisticated novelties supported high-end offerings. On the other hand, expansion of disco...

The further development of health and wellness-oriented products, offering functional and natural ingredients, continued to be the main trend in tea in 2012. Such scope has been gradually adopted by b...

Over the review period, retail sales of RTD tea grew marginally by 1% in volume, reaching 342 million litres. The category suffered a considerable setback in 2012 as it failed to revive consumer inter...

Per capita consumption of tea in the country remains among the lowest in Latin America, with tea priced considerably higher than coffee. It is believed that tea drinkers in the Dominican Republic tend...

A healthy mix: Trends towards healthy eating and premium products influence demand...