Tea market research (page 1 of 16)

RTD tea never held a firm position in the soft drinks market, as it lacks a loyal base of consumers with regular RTD tea purchasing habits. Part of the problem lies in timing: even though RTD tea bega...

The objective of Joekels Tea Packers is to offer value-for-money products with consistency in quality and pricing. The company has a strong presence in other tea due to the popularity of its Laager ro...

Similar to other hot drinks categories, tea experienced a decline in retail sales volumes in 2012. This is due to the sale of hot drinks being weather dependent. Consumers continue to seek value for m...

In 2012, there were no visible changes in tea preferences among Czech consumers. Czech consumers remained enthusiastic about fruit/herbal tea, and they showed a strong demand for interesting fruit/her...

Total RTD tea volume and current value sales continued to decline in 2012, maintaining the negative trend observed since 2009. While this was mainly due to unfavourable economic conditions in Croatia,...

NEW 169-page report covers 10 years of key industry-wide statistics. PLUS supply chain analysis of 20 upstream and 24 downstream industries. INSIGHT into 138 countries US exported to and 118 countries...

Tea in Chile continued to develop well with a slightly better volume performance than that reflected in the review period; tea consumption rose by 3% whilst current value retail sales achieved 5% grow...

In 2012, with the aim of leading healthier lifestyles, consumers continued to look for ways to improve their diet. They leaned toward more natural eating habits and limited the amount of artificial el...

RTD tea in Macedonia achieved off-trade current value growth of 5% in 2012 to reach sales worth MKD462 million. Volume sales increased at a more moderate rate of 2% to reach 6.7 million litres. RTD te...

Tea is the most popular hot drink with a long tradition of consumption in the country. As such, tea sales continued to demonstrate steady growth, despite the economic and financial crisis in 2008-2009...

Ahmad Tea’s future strategy will be focused on: strengthening its position in the tea category; broadening its offer by developing new product formats and exploiting new niches; and applying its effor...

RTD tea mainly competes with carbonates and is perceived by Latvians as a good refreshment beverage. It also benefits from the increasing scepticism of carbonates as RTD tea is believed to be a health...

During the review period, a trend of offering tea bags black speciality was witnessed among the leading players within tea. The initial offerings contained cinnamon, which is traditionally added to lo...

Tea continues to grow steadily in Nigeria, despite the fact that the country is generally quite hot and so cold drinks are preferred. Tea has traditionally been popular in the north of the country whi...

The success of newcomer Fuze Tea from FEMSA in the market demonstrated there is still room for other brands and growth potential for RTD tea. Although some consumers in categories such as carbonates a...

Relative to the CAGRs recorded during the review period, the performance of RTD tea in 2012 was weaker, both in off-trade and on-trade volume terms. The RTD tea category matured significantly during t...

RTD tea has become a stable category within soft drinks. Many manufacturers and brands are already present and the category has its own stable consumer base. However, improvement of other soft drinks ...

The Danes primarily consume RTD tea as a summer refreshment. Sales are thus fairly seasonal and poor summer weather saw slow demand and declining volume sales through both off-trade and on-trade chann...

Compared with other soft drink categories, RTD tea experienced a decent performance in 2012. Some popularity was gained thanks to fruit/vegetable juice, which was faced with price increases, and carbo...

Consumers in Argentina are increasingly turning to healthy products and drinking fruit/herbal tea as an after dinner beverage as these types of products receive more attention on gourmet television sh...

Manufacturers, such as Agrícola Himalaya and Jaibel, claim on their product packaging that their tea can be consumed either hot or cold. For a cold drink, all the available products are mainly tea bag...

Growth in retail volume sales of tea in 2012 was up slightly on 2011, and represented a significant improvement on the category’s near-static performance in this regard over the review period as a who...

Green tea put in the strongest performance in 2012, with off-trade volume growth of 11% and current value growth of 14%. Green tea is a category with some of the strongest growth potential as its heal...

RTD tea is a rapidly developing category on the Norwegian market and will continue on this path during the forecast period. There are certain factors, such as seasonality, which may affect sales figur...

Tea, considered a deeply-ingrained cultural drink, continued to benefit from activities by leading companies in 2012. These activities included a “Dip & Win” campaign, free gifts with teabags black st...

The per capita consumption of tea in Venezuela is far lower than that of European countries where cold weather favours its consumption. Whilst the tea demand tends to be steady over time, Venezuelans’...

A clear division among consumers was apparent in tea with the majority remaining extremely frugal when it came to purchasing tea in 2012, while wealthier individuals sought out new experiences. Accord...

In 2012, the well-known Georgian brand Kazbegi, after a two year break, restarted manufacturing RTD tea in Georgia. Kazbegi returned to still RTD tea with a rebranded packaging design in 500ml plastic...

Economical consumption and trading down trend were the most important factors impacting the category in 2012. RTD tea is not considered as an essential category by the majority of the consumers in Bel...

The performance of tea in 2012 was similar to that of coffee, with the fallout from the economic crisis and currency devaluation of 2011 being the most significant factor affecting the category’s deve...