Tea - Venezuela

Tea is still very small in terms of volume since the consumption of this beverage is not a habit among the Venezuelan population as it is in European or Asian countries. In fact, tea consumption is associated with health benefits. Indeed, chamomile tea has greater acceptance in the country than regular black tea. Despite hot tea per capita consumption being almost negligible compared with coffee, this category is considered attractive for those consumers who are aware of tea’s health benefits.

Euromonitor International's Tea in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Tea in Venezuela
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Hot Drinks Undergoing A Period of Stagnation
Small Coffee Firms Benefit From Expropriation of Industry Leaders
Empresas Polar Continues Leading Other Hot Drinks Category
Reduced Consumer Purchasing Power Impacts On-trade Channels
Tea Expected To Perform Over Hot Drinks Category
Key Trends and Developments
Rice-based Hot Drinks Migrate To Instant Powder Presentations
Strength of Venezuelan Government in Hot Drinks Contributes To Stagnation
Trend Towards Products Offering Functional Benefits Boosts Tea
Venezuelan Mothers Substitute Child Meals for Cereal-based Hot Drinks
Economic Downturn Affects Coffee Consumption at On-trade Channels
Market Data
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2005-2010
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2005-2010
Table 3 Retail Sales of Hot Drinks by Category: Volume 2005-2010
Table 4 Retail Sales of Hot Drinks by Category: Value 2005-2010
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2005-2010
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2005-2010
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Hot Drinks Company Shares by Retail Value 2006-2010
Table 12 Hot Drinks Brand Shares by Retail Value 2007-2010
Table 13 Penetration of Private Label by Category 2005-2010
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2005-2010
Table 15 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2010-2015
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2010-2015
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Definitions
Summary 1 Research Sources
Alfonzo Rivas & Cía Ca
Strategic Direction
Key Facts
Summary 2 Alfonzo Rivas: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Alfonzo Rivas: Competitive Position 2010
Café Fama De América Ca
Strategic Direction
Key Facts
Summary 4 Café Fama de América: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Café Fama de América CA: Competitive Position 2010
Empresas Polar Ca
Strategic Direction
Key Facts
Summary 6 Empresas Polar CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Empresas Polar: Competitive Position 2010
Marcelo Y Rivero Ca
Strategic Direction
Key Facts
Summary 8 Marcelo y Rivero CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Marcelo y Rivero CA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Fruit/Herbal Tea by Type: % Off-trade Volume 2006-2010
Table 27 Retail Sales of Tea by Category: Volume 2005-2010
Table 28 Retail Sales of Tea by Category: Value 2005-2010
Table 29 Retail Sales of Tea by Category: % Volume Growth 2005-2010
Table 30 Retail Sales of Tea by Category: % Value Growth 2005-2010
Table 31 Tea: Standard Vs Pods 2005-2010
Table 32 Tea Company Shares by Retail Value 2006-2010
Table 33 Tea Brand Shares by Retail Value 2007-2010
Table 34 Forecast Retail Sales of Tea by Category: Volume 2010-2015
Table 35 Forecast Retail Sales of Tea by Category: Value 2010-2015
Table 36 Forecast Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 37 Forecast Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 38 Tea: Forecast Standard Vs Pods 2010-2015

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Related research categories

By sector: Tea (in Hot drinks)

By market: Venezuela (in South America)