Tea - Portugal

The emergence of the health and wellness trend in Portugal has been gradual and has positively impacted sales of tea in Portugal. Many Portuguese consumers opt for tea because it is considered to be trendy and is perceived as a healthy option. Tea is no longer an old-fashioned drink and it has gained popularity among younger consumers as perceptions of the drink have changed. Tea was traditionally viewed in Portugal as a beverage solely for the elderly and infirm, but is now seen as a natural...

Euromonitor International's Tea in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Tea in Portugal
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Rising Competition Boosts Innovation
Healthy Hot Drinks Increasingly Appreciated
Private Label Is Gaining Ground
Premiumisation Trend Continues Despite the Economic Downturn
Forecast Period Set To Be Challenging for On-trade Players
Key Trends and Developments
Increased Competition Among Players Drives Innovation
Health and Wellness Driving Sales
Recession Benefits Private Label
Premiumisation Still A Major Trend in Hot Drinks
Market Data
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2005-2010
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2005-2010
Table 3 Retail Sales of Hot Drinks by Category: Volume 2005-2010
Table 4 Retail Sales of Hot Drinks by Category: Value 2005-2010
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2005-2010
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2005-2010
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Hot Drinks Company Shares by Retail Value 2006-2010
Table 12 Hot Drinks Brand Shares by Retail Value 2007-2010
Table 13 Penetration of Private Label by Category 2005-2010
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2005-2010
Table 15 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2010-2015
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2010-2015
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Definitions
Published Data Comparisons
Table 26 Consumer Expenditure on Coffee, Tea and Cocoa: 2004-2009
Summary 1 Research Sources
Novadelta - Comércio E Indústria De Cafés Lda
Strategic Direction
Key Facts
Summary 2 Novadelta - Comércio e Indústria de Cafés Lda: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Novadelta - Comércio e Indústria de Cafés Lda: Competitive Position 2010
Nutrexpa Portugal Lda
Strategic Direction
Key Facts
Summary 4 Nutrexpa Portugal Lda: Key Facts
Company Background
Competitive Positioning
Summary 5 Nutrexpa Portugal Lda: Competitive Position 2010
Nutricafés- Cafés E Restauração SA
Strategic Direction
Key Facts
Summary 6 Nutricafés - Cafés e Restauração SA: Key Facts
Company Background
Competitive Positioning
Summary 7 Nutricafés - Cafés e Restauração SA: Competitive Position 2010
Unilever Jerónimo Martins Lda
Strategic Direction
Key Facts
Summary 8 Unilever Jerónimo Martins Lda: Key Facts
Summary 9 Unilever Jerónimo Martins Lda: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Unilever Jerónimo Martins Lda: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Retail Sales of Tea by Category: Volume 2005-2010
Table 28 Retail Sales of Tea by Category: Value 2005-2010
Table 29 Retail Sales of Tea by Category: % Volume Growth 2005-2010
Table 30 Retail Sales of Tea by Category: % Value Growth 2005-2010
Table 31 Tea: Standard Vs Pods 2005-2010
Table 32 Tea Company Shares by Retail Value 2006-2010
Table 33 Tea Brand Shares by Retail Value 2007-2010
Table 34 Forecast Retail Sales of Tea by Category: Volume 2010-2015
Table 35 Forecast Retail Sales of Tea by Category: Value 2010-2015
Table 36 Forecast Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 37 Forecast Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 38 Tea: Forecast Standard Vs Pods 2010-2015

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Related research categories

By sector: Tea (in Hot drinks)

By market: Portugal (in Europe)