Tea Market in Australia to 2014 (Hot Drinks)

Tea Market in Australia to 2014 (Hot Drinks) is a comprehensive resource for tea market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on key distribution channels and reveals the leading companies in the Australian tea market.

• Identify key market segments by analyzing market size data for the tea market • Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14 • Identify key companies in the tea market in Australia and design M&A strategies by analyzing market share data • Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

• The tea market in Australia increased at a compound annual growth rate of 1.6% between 2004 and 2009. • The black standard tea segment led the tea market in Australia in 2009, with a share of 59.7%. • The leading player in tea market in Australia is Unilever.

• Which will be the fastest growing segment within the tea market in Australia? • How will the forecast growth differ from the historic growth exhibited by the tea market in Australia? • Which company accounted for the largest share of the Australian tea market in 2009? • How will consumption and expenditure patterns change from 2004 to 2014?

Table of contents

Chapter 1 Executive Summary
Summary category level: tea

Chapter 2 definition

Chapter 3 Category Analysis: Tea
Value analysis (Australian Dollar), 2004-09
Value analysis (Australian Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Tea, Australia, value by segment (A$m), 2004-14
Figure 2: Tea, Australia, category growth comparison, by value, 2004-14
Figure 3: Tea, Australia, volume by segment (kg, million), 2004-14
Figure 4: Tea, Australia, category growth comparison, by volume, 2004-14
Figure 5: Tea, Australia, company share by volume (%), 2008-09
Figure 6: Tea, Australia, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Tea category definitions
Table 2: Tea distribution channels
Table 3: Tea, Australia, value by segment (A$m), 2004-09
Table 4: Tea, Australia, value forecast by segment (A$m), 2009-14
Table 5: Tea, Australia, value by segment ($m), 2004-09
Table 6: Tea, Australia, value forecast by segment ($m), 2009-14
Table 7: Tea, Australia, volume by segment (kg, million), 2004-09
Table 8: Tea, Australia, volume forecast by segment (kg, million), 2009-14
Table 9: Tea, Australia, brand share by volume (%), 2008-09
Table 10: Tea, Australia, volume by brand (kg, million), 2008-09
Table 11: Tea, Australia, company share by volume (%), 2008-09
Table 12: Tea, Australia, volume by company (kg, million), 2008-09
Table 13: Tea, Australia, distribution channels by volume (%), 2008-09
Table 14: Tea, Australia, volume by distribution channel (kg, million), 2008-09
Table 15: Tea, Australia, expenditure per capita (A$), 2004-09
Table 16: Tea, Australia, forecast expenditure per capita (A$), 2009-14
Table 17: Tea, Australia, expenditure per capita ($), 2004-09
Table 18: Tea, Australia, forecast expenditure per capita ($), 2009-14
Table 19: Tea, Australia, consumption per capita (kg), 2004-09
Table 20: Tea, Australia, forecast consumption per capita (kg), 2009-14
Table 21: Australia population, by age group, 2004-09 (millions)
Table 22: Australia population forecast, by age group, 2009-14 (millions)
Table 23: Australia population, by gender, 2004-09 (millions)
Table 24: Australia population forecast, by gender, 2009-14 (millions)
Table 25: Australia nominal GDP, 2004-09 (A$bn, nominal prices)
Table 26: Australia nominal GDP forecast, 2009-14 (A$bn, nominal prices)
Table 27: Australia real GDP, 2004-09 (A$bn, 2000 prices)
Table 28: Australia real GDP forecast, 2009-14 (A$bn, 2000 prices)
Table 29: Australia real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Australia real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Australia consumer price index, 2004-09 (2000=100)
Table 32: Australia consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Hot drinks, Tea (in Hot drinks), General drinks

By market: Australia (in Oceania)