Tea - Malaysia

Built around the convenience factor, tea enjoyed a bullish year in 2010 with a higher growth rate seen in instant tea. In comparison to coffee or other hot drinks, tea was not highly promoted or enjoyed many activities. This therefore inhibited the growth of tea sales, which could have been better.

Euromonitor International's Tea in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Tea in Malaysia
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Slower Total Volume Growth in 2010
Consumers Demand Healthier Options As Well As Good Taste
the Most Innovative Players Are Successful
Little Change in Distribution Patterns
Positive Growth Expected for Hot Drinks
Key Trends and Developments
Hectic Lifestyles Boost the Popularity of Instant Hot Drinks
Increasing Appreciation of Gourmet Coffee Shores Up Opportunities
Product Variations and Extensions Attract Consumers
Cultural Diversity Instigates Differences in Strategies
Increasing Numbers of Young People Consume Hot Drinks
Market Data
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2005-2010
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2005-2010
Table 3 Retail Sales of Hot Drinks by Category: Volume 2005-2010
Table 4 Retail Sales of Hot Drinks by Category: Value 2005-2010
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2005-2010
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2005-2010
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Hot Drinks Company Shares by Retail Value 2006-2010
Table 12 Hot Drinks Brand Shares by Retail Value 2007-2010
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2005-2010
Table 14 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2010-2015
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2010-2015
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Appendix
Production/import/export Data
Definitions
Summary 1 Research Sources
Boh Plantations Sdn Bhd
Strategic Direction
Key Facts
Summary 2 Boh Plantations Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Boh Plantations Sdn Bhd: Competitive Position 2010
Power Root (m) Sdn Bhd
Strategic Direction
Key Facts
Summary 4 Power Root (M) Sdn Bhd: Key Facts
Summary 5 Power Root (M) Sdn Bhd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Power Root (M) Sdn Bhd: Competitive Position 2010
Super Food Technology Sdn Bhd
Strategic Direction
Key Facts
Summary 7 Super Food Technology Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Super Food Technology Sdn Bhd: Competitive Position 2010
White Café Sdn Bhd
Strategic Direction
Key Facts
Summary 9 White Café Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 White Café Sdn Bhd: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Fruit/Herbal Tea by Type: % Off-trade Volume 2006-2010
Table 26 Other Tea by Type: % Off-trade Volume 2006-2010
Table 27 Retail Sales of Tea by Category: Volume 2005-2010
Table 28 Retail Sales of Tea by Category: Value 2005-2010
Table 29 Retail Sales of Tea by Category: % Volume Growth 2005-2010
Table 30 Retail Sales of Tea by Category: % Value Growth 2005-2010
Table 31 Tea Company Shares by Retail Value 2006-2010
Table 32 Tea Brand Shares by Retail Value 2007-2010
Table 33 Forecast Retail Sales of Tea by Category: Volume 2010-2015
Table 34 Forecast Retail Sales of Tea by Category: Value 2010-2015
Table 35 Forecast Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 36 Forecast Retail Sales of Tea by Category: % Value Growth 2010-2015

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Related research categories

By sector: Tea (in Hot drinks)

By market: Malaysia (in Asia)