Tea - Indonesia

Growing urban lifestyles which demand products that provide convenience are in opposition to tea, a sector that is perceived to be time-consuming and a hassle to prepare. Leading manufacturers, such as Unilever, campaigned to include the tea drinking ritual as a way to communicate and avoid miscommunication between husband and wife with heavy investment in marketing and promotions dubbed “Sariwangi Mari Bicara” (“Sariwangi Let’s Talk”) campaign. The growing health and wellness trend also...

Euromonitor International's Tea in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Tea in Indonesia
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Positive Economic Outlook and Evolving Lifestyle Trends Boosts Hot Drinks
Market Shaped by Advertising War and Coffee Trend Created by Urbanisation
Domestic Players Lead in Coffee and Tea With Hot Drinks Home To Multinationals
Traditional Retailers Remain Significant Despite Emergence of Modern Formats
Expectations of Higher Levels of Disposable Income in the Forecast Period
Key Trends and Developments
Advertising War Boosts Consumer Interest in and Consumption of Coffee
Café Culture Prevalent Among Young Urban Dwellers
the Emergence of Flavoured Hot Drinks
Urban Lifestyles Drive Demand for Coffee
Health Tea Popular Among Young Women
Market Data
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2005-2010
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2005-2010
Table 3 Retail Sales of Hot Drinks by Category: Volume 2005-2010
Table 4 Retail Sales of Hot Drinks by Category: Value 2005-2010
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2005-2010
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2005-2010
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Hot Drinks Company Shares by Retail Value 2006-2010
Table 12 Hot Drinks Brand Shares by Retail Value 2007-2010
Table 13 Penetration of Private Label by Category 2005-2010
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2005-2010
Table 15 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2010-2015
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2010-2015
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Appendix
Production/import/export Data
Definitions
Summary 1 Research Sources
Gunung Slamat Pt
Strategic Direction
Key Facts
Summary 2 Gunung Slamat PT: Key Facts
Company Background
Production
Summary 3 Gunung Slamat PT: Production Statistics 2010
Competitive Positioning
Summary 4 Gunung Slamat PT: Competitive Position 2010
Mayora Indah Tbk Pt
Strategic Direction
Key Facts
Summary 5 Mayora Indah Tbk PT: Key Facts
Summary 6 Mayora Indah Tbk PT: Operational Indicators
Company Background
Production
Summary 7 Mayora Indah Tbk PT: Production Statistics 2010
Competitive Positioning
Summary 8 Mayora Indah Tbk PT: Competitive Position 2010
Santos Jaya Abadi Pt
Strategic Direction
Key Facts
Summary 9 Santos Jaya Abadi PT: Key Facts
Company Background
Production
Summary 10 Santos Jaya Abadi PT: Production Statistics 2010
Competitive Positioning
Summary 11 Santos Jaya Abadi PT: Competitive Position 2010
Teh 2 Burung Factory
Strategic Direction
Key Facts
Summary 12 Teh 2 Burung Factory: Key Facts
Company Background
Production
Summary 13 Teh 2 Burung Factory: Production Statistics 2010
Competitive Positioning
Summary 14 Teh 2 Burung Factory: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2010
Table 27 Retail Sales of Tea by Category: Volume 2005-2010
Table 28 Retail Sales of Tea by Category: Value 2005-2010
Table 29 Retail Sales of Tea by Category: % Volume Growth 2005-2010
Table 30 Retail Sales of Tea by Category: % Value Growth 2005-2010
Table 31 Tea: Standard Vs Pods 2005-2010
Table 32 Tea Company Shares by Retail Value 2006-2010
Table 33 Tea Brand Shares by Retail Value 2007-2010
Table 34 Forecast Retail Sales of Tea by Category: Volume 2010-2015
Table 35 Forecast Retail Sales of Tea by Category: Value 2010-2015
Table 36 Forecast Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 37 Forecast Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 38 Tea: Forecast Standard Vs Pods 2010-2015

Tweet

Related research categories

By sector: Tea (in Hot drinks)

By market: Indonesia (in Asia)