Tea in Vietnam

Green tea is traditionally the most popular type of tea in Vietnam, accounting for a 63% share of overall retail volume sales of tea in 2011. In Vietnam green tea is perceived to be more beneficial to health in comparison with other types of tea. However, as green tea is approaching maturity it registered the lowest retail volume growth in 2011. On the other hand, the newer categories of instant tea and fruit/herbal tea continued to enjoy strong retail volume growth.

Euromonitor International's Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2006-2011
Table 2 Retail Sales of Tea by Category: Value 2006-2011
Table 3 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 5 Tea: Standard Vs Pods 2006-2011
Table 6 Tea Company Shares by Retail Value 2007-2011
Table 7 Tea Brand Shares by Retail Value 2008-2011
Table 8 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 9 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 12 Tea: Forecast Standard Vs Pods 2011-2016
Vinatea - Vietnam National Tea Corp in Hot Drinks (vietnam)
Strategic Direction
Key Facts
Summary 1 Vinatea - Vietnam National Tea Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Vinatea - Vietnam National Tea Corp: Competitive Position 2011
Executive Summary
Growth Remains Stable, Despite the Gloomy Economy
Demand for Instant Hot Drinks Increases Due To Changing Lifestyles
Coffee and Tea See Intense Competition
Independent Retailers Continue To Lead the Distribution of Hot Drinks
Stronger Value Growth Is Expected Over the Forecast Period
Key Trends and Developments
Robust Growth of Specialist Coffee Shops Fosters the Performance of Hot Drinks
Independent Small Grocers Plays A Major Role in Hot Drinks Distribution
Gloomy Economic Situation Forces Companies To Cut Back on Innovation
Instant Hot Drinks See Rising Demand
Manufacturers Strive To Tackle the Trend for Healthy Products
Market Data
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 15 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 23 Hot Drinks Company Shares by Retail Value 2007-2011
Table 24 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 25 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 26 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011
Table 27 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Appendix
Production/import/export Data
Table 37 Production of Hot Drinks by Category 2005-2010
Sources
Summary 3 Research Sources

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Related research categories

By sector: Tea (in Hot drinks)

By market: Vietnam (in Asia)