Tea in Turkey

After the financial crisis that hit the country in mid-2008, consumers started to pass more time at home instead of spending money outside. This trend was further supported by the smoking ban in closed areas, which became effective in July 2009. This cocooning trend continued in 2011 and resulted in off-trade sales increasing faster than on-trade sales.

Euromonitor International's Tea in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2006-2011
Table 2 Retail Sales of Tea by Category: Value 2006-2011
Table 3 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 5 Tea: Standard Vs Pods 2006-2011
Table 6 Tea Company Shares by Retail Value 2007-2011
Table 7 Tea Brand Shares by Retail Value 2008-2011
Table 8 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 9 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 12 Tea: Forecast Standard Vs Pods 2011-2016
Cay Isletmeleri Genel Müdürlügü in Hot Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Cay Isletmeleri Genel Müdürlügü: Key Facts
Summary 2 Cay Isletmeleri Genel Müdürlügü: Operational Indicators
Company Background
Production
Summary 3 Cay Isletmeleri Genel Müdürlügü: Production Statistics 2011
Competitive Positioning
Summary 4 Cay Isletmeleri Genel Müdürlügü: Competitive Position 2011
Dogus Cay in Hot Drinks (turkey)
Strategic Direction
Key Facts
Summary 5 Dogus Cay: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Dogus Cay: Competitive Position 2011
Ofcaysan As in Hot Drinks (turkey)
Strategic Direction
Key Facts
Summary 7 Ofcaysan AS: Key Facts
Company Background
Production
Summary 8 Ofcaysan AS: Production Statistics 2011
Competitive Positioning
Summary 9 Ofcaysan AS: Competitive Position 2011
Yildiz Holding As in Hot Drinks (turkey)
Strategic Direction
Key Facts
Summary 10 Yildiz Holding AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Yildiz Holding AS: Competitive Position 2011
Executive Summary
Hot Drinks Records Lower Growth in 2011 Than During Review Period
Health and Wellness Trend Continues To Fuel Growth
Cay Isletmeleri Genel Müdürlügü Continues To Lead Sales
Supermarkets, Hypermarkets and Discounters Expanding at Expense of Independent Small Grocers
Hot Drinks Set To Record Positive Total Volume Growth Over Forecast Period
Key Trends and Developments
Rising Health Awareness Stimulates Health and Wellness Product Sales
Young Population and Rising Urbanisation Driving Hot Drinks Growth
Small Grocery Retailers Lose Share To Supermarkets, Hypermarkets and Discounters
Faster Off-trade Than On-trade Growth
Local Companies Dominate Hot Drinks But Losing Ground To Multinationals
Market Data
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 15 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 23 Hot Drinks Company Shares by Retail Value 2007-2011
Table 24 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 25 Penetration of Private Label by Category 2006-2011
Table 26 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 27 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Appendix
Production/import/export Data
Table 38 Production of Black Tea 2006-2010
Definitions
Sources
Summary 12 Research Sources

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Related research categories

By sector: Tea (in Hot drinks)

By market: Turkey (in Asia)