Tea in the Netherlands

Tea continued to stagnate in total volume terms in 2011. Tea in the Netherlands is still not living up to its full potential, with the Dutch favouring coffee over tea for the most part. Despite growing interest in tea due to its health properties, the product has not received any major attention, while coffee has seen a great deal of development. It was therefore inevitable that the category would stagnate in 2011, although this followed a few years of declining total volume sales.

Euromonitor International's Tea in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Fruit/Herbal Tea by Type: % Off-trade Volume 2007-2011
Table 2 Other Tea by Type: % Off-trade Volume 2007-2011
Table 3 Retail Sales of Tea by Category: Volume 2006-2011
Table 4 Retail Sales of Tea by Category: Value 2006-2011
Table 5 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 6 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 7 Tea: Standard Vs Pods 2006-2011
Table 8 Tea Company Shares by Retail Value 2007-2011
Table 9 Tea Brand Shares by Retail Value 2008-2011
Table 10 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 11 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 12 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 13 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 14 Tea: Forecast Standard Vs Pods 2011-2016
Kneipp Nederland BV in Hot Drinks (netherlands)
Strategic Direction
Key Facts
Summary 1 Kneipp Nederland BV: Key Facts
Summary 2 Kneipp Nederland BV: Operational Indicators
Company Background
Production
Summary 3 Kneipp Nederland BV: Production Statistics 2011
Competitive Positioning
Summary 4 Kneipp Nederland BV: Competitive Position 2011
Zonnatura BV in Hot Drinks (netherlands)
Strategic Direction
Key Facts
Summary 5 Zonnatura BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Zonnatura BV: Competitive Position 2011
Executive Summary
Hot Drinks Volume Growth Slows in 2011 While Value Growth Strengthens
Pods Continue To Attract Attention
Other Hot Drinks Powered by Chocolate
Sara Lee/de NV Continues To Dominate Hot Drinks
Further Growth Expected Over the Forecast Period
Key Trends and Developments
Renewed Fears for Dutch Economy Yet To Dampen Hot Drinks Sales
Government Regulates Retailer Opening Times
Private Label Goes Upscale
Social Media To Drive New Product Introductions
Chained Cafés Find Their Way in the Dutch Market
Market Data
Table 15 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 16 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 17 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 18 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 23 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 25 Hot Drinks Company Shares by Retail Value 2007-2011
Table 26 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 27 Penetration of Private Label by Category 2006-2011
Table 28 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 29 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011
Table 30 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 31 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 32 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 33 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 35 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 37 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 38 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 39 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Appendix
Production/import/export Data
Sources
Summary 7 Research Sources

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Related research categories

By sector: Tea (in Hot drinks)

By market: Netherlands (in Europe)