Tea in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014

This report covers key aspects of the tea market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

• Contains information on five categories: black standard, black specialty, fruit/herbal, green and instant tea
• Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Market level company and brand shares as well as distribution share information
• Recent product launches

India is home to the second largest tea market, led by black standard tea category.

China leads the tea market in terms of volume among the BRIC nations.

• Develop business strategies by understanding the quantitative trends within the tea market in high growth / emerging nations
• Identify key players within the tea in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements
• Obtain insight into new product launches within the tea market in Brazil, Russia, India and China

Table of contents

Chapter 1 Executive Summary
India is home to the second largest tea market, led by black standard tea category
China leads the tea market in terms of volume among the BRIC nations

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Overview
BRIC Tea market, volume overview
BRIC Tea market, value overview

Chapter 4 Brazil
Value analysis (Brazilian Real), 2004-09
Value analysis (Brazilian Real), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 5 Russia
Value analysis (Russian Ruble), 2004-09
Value analysis (Russian Ruble), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 India
Value analysis (Indian Rupee), 2004-09
Value analysis (Indian Rupee), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 China
Value analysis (Chinese Yuan Renminbi), 2004-09
Value analysis (Chinese Yuan Renminbi), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 New Product Development
Product launches 2009: Brazil
Recent product launches
Product launches 2009: Russia
Recent product launches
Product launches 2009: India
Recent product launches
Product launches 2009: China
Recent product launches

Chapter 9 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 10 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Tea market, BRIC, volume (kg, million), 2004-14
Figure 2: Tea market, BRIC, volume (kg, million), 2004-09
Figure 3: Tea market, BRIC, volume (kg, million), 2009–14
Figure 4: Tea market, BRIC, volume growth analysis, 2004-14
Figure 5: Tea market, BRIC, value ($m), 2004-14
Figure 6: Tea market, BRIC, value ($m) , 2004-09
Figure 7: Tea market, BRIC, value ($m) , 2009-14
Figure 8: Tea market, BRIC, value growth analysis, 2004-14
Figure 9: Tea, Brazil, value by segment (BRLm), 2004-14
Figure 10: Tea, Brazil, volume by segment (kg, million), 2004-14
Figure 11: Tea, Brazil, company share by volume (%), 2008-09
Figure 12: Tea, Brazil, distribution channels by volume (%), 2008-09
Figure 13: Tea, Russia, value by segment (RUBm), 2004-14
Figure 14: Tea, Russia, category growth comparison, by value, 2004-14
Figure 15: Tea, Russia, volume by segment (kg, million), 2004-14
Figure 16: Tea, Russia, category growth comparison, by volume, 2004-14
Figure 17: Tea, Russia, company share by volume (%), 2008-09
Figure 18: Tea, Russia, distribution channels by volume (%), 2008-09
Figure 19: Tea, India, value by segment (INRm), 2004-14
Figure 20: Tea, India, category growth comparison, by value, 2004-14
Figure 21: Tea, India, volume by segment (kg, million), 2004-14
Figure 22: Tea, India, category growth comparison, by volume, 2004-14
Figure 23: Tea, India, company share by volume (%), 2008-09
Figure 24: Tea, India, distribution channels by volume (%), 2008-09
Figure 25: Tea, China, value by segment (CNYm), 2004-14
Figure 26: Tea, China, category growth comparison, by value, 2004-14
Figure 27: Tea, China, volume by segment (kg, million), 2004-14
Figure 28: Tea, China, category growth comparison, by volume, 2004-14
Figure 29: Tea, China, company share by volume (%), 2008-09
Figure 30: Tea, China, distribution channels by volume (%), 2008-09
Figure 31: Annual data review process

LIST OF TABLES
Table 1: Tea category definitions
Table 2: Tea distribution channels
Table 3: Tea market, BRIC, volume (kg, million), 2004-14
Table 4: Tea market, BRIC, volume (kg, million), 2004-09
Table 5: Tea market, BRIC, volume (kg, million), 2009–14
Table 6: Tea market, BRIC, value ($m), 2004-14
Table 7: Tea market, BRIC, value ($m), 2004-09
Table 8: Tea market, BRIC, value ($m), 2009-14
Table 9: Tea, Brazil, value by segment (BRLm), 2004-09
Table 10: Tea, Brazil, value forecast by segment (BRLm), 2009-14
Table 11: Tea, Brazil, value by segment ($m), 2004-09
Table 12: Tea, Brazil, value forecast by segment ($m), 2009-14
Table 13: Tea, Brazil, volume by segment (kg, million), 2004-09
Table 14: Tea, Brazil, volume forecast by segment (kg, million), 2009-14
Table 15: Tea, Brazil, brand share by volume (%), 2008-09
Table 16: Tea, Brazil, volume by brand (kg, million), 2008-09
Table 17: Tea, Brazil, company share by volume (%), 2008-09
Table 18: Tea, Brazil, volume by company (kg, million), 2008-09
Table 19: Tea, Brazil, distribution channels by volume (%), 2008-09
Table 20: Tea, Brazil, volume by distribution channel (kg, million), 2008-09
Table 21: Tea, Brazil, expenditure per capita (BRL), 2004-09
Table 22: Tea, Brazil, forecast expenditure per capita (BRL), 2009-14
Table 23: Tea, Brazil, expenditure per capita ($), 2004-09
Table 24: Tea, Brazil, forecast expenditure per capita ($), 2009-14
Table 25: Tea, Brazil, consumption per capita (kg), 2004-09
Table 26: Tea, Brazil, forecast consumption per capita (kg), 2009-14
Table 27: Tea, Russia, value by segment (RUBm), 2004-09
Table 28: Tea, Russia, value forecast by segment (RUBm), 2009-14
Table 29: Tea, Russia, value by segment ($m), 2004-09
Table 30: Tea, Russia, value forecast by segment ($m), 2009-14
Table 31: Tea, Russia, volume by segment (kg, million), 2004-09
Table 32: Tea, Russia, volume forecast by segment (kg, million), 2009-14
Table 33: Tea, Russia, brand share by volume (%), 2008-09
Table 34: Tea, Russia, volume by brand (kg, million), 2008-09
Table 35: Tea, Russia, company share by volume (%), 2008-09
Table 36: Tea, Russia, volume by company (kg, million), 2008-09
Table 37: Tea, Russia, distribution channels by volume (%), 2008-09
Table 38: Tea, Russia, volume by distribution channel (kg, million), 2008-09
Table 39: Tea, Russia, expenditure per capita (RUB), 2004-09
Table 40: Tea, Russia, forecast expenditure per capita (RUB), 2009-14
Table 41: Tea, Russia, expenditure per capita ($), 2004-09
Table 42: Tea, Russia, forecast expenditure per capita ($), 2009-14
Table 43: Tea, Russia, consumption per capita (kg), 2004-09
Table 44: Tea, Russia, forecast consumption per capita (kg), 2009-14
Table 45: Tea, India, value by segment (INRm), 2004-09
Table 46: Tea, India, value forecast by segment (INRm), 2009-14
Table 47: Tea, India, value by segment ($m), 2004-09
Table 48: Tea, India, value forecast by segment ($m), 2009-14
Table 49: Tea, India, volume by segment (kg, million), 2004-09
Table 50: Tea, India, volume forecast by segment (kg, million), 2009-14
Table 51: Tea, India, brand share by volume (%), 2008-09
Table 52: Tea, India, volume by brand (kg, million), 2008-09
Table 53: Tea, India, company share by volume (%), 2008-09
Table 54: Tea, India, volume by company (kg, million), 2008-09
Table 55: Tea, India, distribution channels by volume (%), 2008-09
Table 56: Tea, India, volume by distribution channel (kg, million), 2008-09
Table 57: Tea, India, expenditure per capita (INR), 2004-09
Table 58: Tea, India, forecast expenditure per capita (INR), 2009-14
Table 59: Tea, India, expenditure per capita ($), 2004-09
Table 60: Tea, India, forecast expenditure per capita ($), 2009-14
Table 61: Tea, India, consumption per capita (kg), 2004-09
Table 62: Tea, India, forecast consumption per capita (kg), 2009-14
Table 63: Tea, China, value by segment (CNYm), 2004-09
Table 64: Tea, China, value forecast by segment (CNYm), 2009-14
Table 65: Tea, China, value by segment ($m), 2004-09
Table 66: Tea, China, value forecast by segment ($m), 2009-14
Table 67: Tea, China, volume by segment (kg, million), 2004-09
Table 68: Tea, China, volume forecast by segment (kg, million), 2009-14
Table 69: Tea, China, brand share by volume (%), 2008-09
Table 70: Tea, China, volume by brand (kg, million), 2008-09
Table 71: Tea, China, company share by volume (%), 2008-09
Table 72: Tea, China, volume by company (kg, million), 2008-09
Table 73: Tea, China, distribution channels by volume (%), 2008-09
Table 74: Tea, China, volume by distribution channel (kg, million), 2008-09
Table 75: Tea, China, expenditure per capita (CNY), 2004-09
Table 76: Tea, China, forecast expenditure per capita (CNY), 2009-14
Table 77: Tea, China, expenditure per capita ($), 2004-09
Table 78: Tea, China, forecast expenditure per capita ($), 2009-14
Table 79: Tea, China, consumption per capita (kg), 2004-09
Table 80: Tea, China, forecast consumption per capita (kg), 2009-14
Table 81: Brazil tea new product launches reports, by company (top five companies), 2009
Table 82: Brazil tea new product launches SKUs, by company (top five companies), 2009
Table 83: Brazil tea new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 84: Brazil tea new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 85: Brazil tea new product launches (reports), by package tags or claims (top 10 claims), 2009
Table 86: Brazil tea new product launches - recent five launches (2009)
Table 87: Russia tea new product launches reports, by company (top five companies), 2009
Table 88: Russia tea new product launches SKUs, by company (top five companies), 2009
Table 89: Russia tea new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 90: Russia tea new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 91: Russia tea new product launches (reports), by package tags or claims (top 10 claims), 2009
Table 92: Russia tea new product launches - recent five launches (2009)
Table 93: India tea new product launches reports, by company (top five companies), 2009
Table 94: India tea new product launches SKUs, by company (top five companies), 2009
Table 95: India tea new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 96: India tea new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 97: India tea new product launches (reports), by package tags or claims (top 10 claims), 2009
Table 98: India tea new product launches - recent five launches (2009)
Table 99: China tea new product launches reports, by company (top five companies), 2009
Table 100: China tea new product launches SKUs, by company (top five companies), 2009
Table 101: China tea new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 102: China tea new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 103: China tea new product launches (reports), by package tags or claims (top 10 claims), 2009
Table 104: China tea new product launches - recent five launches (2009)

Related research categories

By sector: Tea (in Hot drinks)

By market: Brazil (in South America), China (in Asia), Russian Federation (in Asia), India (in Asia), BRICM, Brazil (in BRICM), China (in BRICM), Russian Federation (in BRICM), India (in BRICM)