Tea in South Korea

In South Korea, most tea products experienced negative performance in off-trade volume sales in 2011. In particular, green tea and black tea showed decline in off-trade volume sales during the review period, largely due to losing popularity of tea products. AmorePacific, a leading manufacturer, lost retail value share and sales of other manufacturers were also stagnant along with overall downturn of tea category.

Euromonitor International's Tea in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2006-2011
Table 2 Retail Sales of Tea by Category: Value 2006-2011
Table 3 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 5 Tea: Standard Vs Pods 2006-2011
Table 6 Tea Company Shares by Retail Value 2007-2011
Table 7 Tea Brand Shares by Retail Value 2008-2011
Table 8 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 9 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 12 Tea: Forecast Standard Vs Pods 2011-2016
Amorepacific Corp in Hot Drinks (south Korea)
Strategic Direction
Key Facts
Summary 1 AmorePacific Corp: Key Facts
Summary 2 AmorePacific Corp: Operational Indicators
Company Background
Production
Summary 3 AmorePacific Corp: Production Statistics 2011
Competitive Positioning
Summary 4 AmorePacific Corp: Competitive Position 2011
Dongsuh Foods Co Ltd in Hot Drinks (south Korea)
Strategic Direction
Key Facts
Summary 5 Dongsuh Foods Co Ltd: Key Facts
Summary 6 Dongsuh Foods Co Ltd: Operational Indicators
Company Background
Production
Summary 7 Dongsuh Foods Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 8 Dongsuh Foods Co Ltd: Competitive Position 2011
Kookje Food Co in Hot Drinks (south Korea)
Strategic Direction
Key Facts
Summary 9 Kookje Food Co: Key Facts
Company Background
Production
Summary 10 Kookje Food Co: Production Statistics 2011
Competitive Positioning
Summary 11 Kookje Food Co: Competitive Position 2011
Nokchawon Co Ltd in Hot Drinks (south Korea)
Strategic Direction
Key Facts
Summary 12 Nokchawon Co Ltd: Key Facts
Company Background
Production
Summary 13 Nokchawon Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 14 Nokchawon: Competitive Position 2011
Executive Summary
Coffee Sustains Strong Performance
Premium Coffee Continues To Gain Popularity
Customised Services Supported by Premium Retailers Become Popular
A Leading Player and New Player Intensely Compete in Instant Coffee
Coffee Grows, But Tea Declines Over the Forecast Period
Key Trends and Developments
Coffee Continues To Advance Whilst Evolving
Competition Intensifies Between A Leading Player and A New Player
TV Advertisement Becomes Stronger Means of Marketing in Hot Drinks
Tea Loses Momentum To Recover Healthy Growth
Fresh Ground Coffee Pods Begins the Race
Market Data
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 15 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 23 Hot Drinks Company Shares by Retail Value 2007-2011
Table 24 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 25 Penetration of Private Label by Category 2006-2011
Table 26 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 27 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Appendix
Production/import/export Data
Table 38 Imports of Coffee 2005-2010
Table 39 Imports of Tea 2005-2010
Sources
Summary 15 Research Sources

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Related research categories

By sector: Tea (in Hot drinks)

By market: South Korea (in Asia)